La Bellezza del Suono — the sound of beauty. That’s the slogan for the Eurovision Song Contest 2022 and the accompanying theme artwork that will appear across host city Turin and in the show’s visuals on TV and online.
In recent days fans have compared the logo, which in one rendering appears as a dark circle with sound waves around it, to a solar eclipse, the fertilisation of an egg and a stereo speaker. But now all is clear.
This is how host broadcaster Rai and the EBU explain it.
“Turin’s theme is a visual representation of The Sound of Beauty. In order to represent sound and its visual (and beautiful) properties, the design is based on the symmetrical structure and patterns of cymatics – the study of sound wave phenomena.”
“The term ‘cymatic’ was coined in the 1960s by Hans Jenny, a Swiss scientist and philosopher, derived from the ancient Greek word κῦμα (kyma), which means ‘wave’. His experiments showed that if fine powders were placed on a sheet of metal and acoustic wave vibrations were applied to them, these particles were organised into specific patterns.”
Those patterns — so-called Chladni figures — form symmetrical (and often dizzying) shapes in the case of harmony.
So, as it turns out, fans weren’t off the mark with many of their guesses. The waves around the dark circle do, in fact, hint to “both the sun and a cosmic portal that can be opened to the idea of the sound of beauty.”
The Sound of Beauty typeface
Separately, many fans have expressed a deep love and affection for the typeface chosen by Rai for the slogan “The Sound of Beauty.”
Rai has clarified that it is called “Arsenica” and is “a serif typeface designed by Francesco Canovaro for Zetafonts, and developed by a design team including Mario De Libero, Andrea Tartarelli and Cosimo Lorenzo Pancini.”
It may feel familiar. The font was inspired by vintage posters used in the early 1900s. Shout out to those Old World alcohol ads that so many know and love!
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In their announcement, the EBU included a photograph of two Italian gardens — or Giardini all’Italiana. These elaborate green spaces are known for their swirling shapes and symmetrical designs.
While not giving away too much detail, the EBU confirm that these gardens were “one of the main inspirations for the set design.”
Atelier Francesca Montinaro — the established Italian design house behind this year’s stage — have at times played with baroque-inspired themes, as seen on their stage for Sanremo 2013. The stage included many parts that could be moved to change the look and feel. Perhaps we should all start Googling “Early Baroque gardens in Italy.”
That history, coupled with the recently revealed stage plans that call for moving circles and spinning floors, suggest something very ambitious indeed.
What do you think of the art work and explanation? Are you loving it as much as we are? Shout it out down below!
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