American Song Contest starts on March 21 — and it won’t just be Americans who can tune it. Sweden’s Göteborgs-Posten reports that its state broadcaster SVT has secured the rights to bring the multi-part spectacular to Sweden.
“Yes it is true,” says SVT program purchasing rep Mikael Österby. “Now we can confirm that SVT will broadcast the major venture – American Song Contest – and we are really happy about that.”
“In a divided world, Eurovision’s message to unite people through music feels more important than ever. For over 20 years, the major American producer Ben Silverman has dreamed of transmitting ESC success to American TV viewers and now it is finally a reality thanks to Christer Björkman, Anders Lenhoff, Peter Settman and Ola Melzig.”
?? NBC has aired its first big commercial for the American Song Contest.— wiwibloggs (@wiwibloggs) December 15, 2021
? It was shown during the final of series 21 of The Voice.
? It teases 56 original songs “from every genre.”
?? – @willyleeadams
? https://t.co/MngGOfktND pic.twitter.com/UZKt0bGqq0
As we recently reported, the show has been pushed back by one month and will run from March 21 until May 9. The finale occurs one night before the first semi-final of the Eurovision Song Contest in Torino.
Göteborgs-Posten says that SVT hasn’t yet made it clear when it will broadcast the episodes. It’s not known whether they will be broadcast live — so after 02:00am in Sweden — or on tape delay.
They add that residents of each state will be forbidden from voting for the act from their own state, similar to how countries vote at the Eurovision Song Contest.
Sweden is the second European country known to have secured rights. Finland’s YLE has already listed the show in its AREENA online player listings.
The contest will include three qualifying rounds, semi-finals and a grand final that picks the Best Original Song.
Last May the spin-off of the wildly popular Eurovision Song Contest officially launched its submissions and casting site, which laid out the scope of the show.
“From indie to pop, bands to DJ’s, rap to singer-songwriters, signed or independent, we will be showcasing a diverse array of artists in all genres from across the country.”
Last autumn, Christer Björkman told GP that he doesn’t expect the show to be a huge hit overnight.
“I am clear that this must be a long-term investment — no one can expect the format to be an immediate success. But I believe in a catch-up effect after three or four seasons.”
Are you excited that Europeans will be able to watch the show? Are you a Swede and will you be tuning in? Let us know in the comments box below!