The Wiwi Jury — our in-house team of music unprofessionals — is reviewing and rating the 40 competing songs in Eurovision 2022. Next we review Malta, who have chosen Emma Muscat with “I Am What I Am”.
We are what we are, and we have our own opinions on the song. Read on to see!
Emma Muscat – “I Am What I Am” (Malta Eurovision 2022)
Review: Emma Muscat – “I Am What I Am”
Robyn: “I Am What I Am” is high camp. There’s the too simple lyrics of self-determination, the invisible gospel choir with Dotter’s voice standing out, and the perfectly groomed Emma being a serious artiste in her serious white suit and playing her serious piano. So the performance will work if it is allowed to take itself far too seriously and therefore go to lofty heights with its campness. Just please don’t let the Maltese delegation realise this and try to camp it up!
Pablo: Sadly, if there’s a package that displays the most wasted potential this year, it’s Malta. Sending Emma Muscat, a remarkable singer in Italy’s music industry, to an Italian-hosted Eurovision should be a recipe for extreme success. Instead, we have buried all that promise with the most by-numbers song we’ve heard in a while. “I Am What I Am” does not properly portray Emma’s talents. The uplifting message feels pandering and fake and, despite events around us, it’s completely disposable. All in all, a massive step back from Malta and a terrible misuse of someone with great star quality.
Antranig: Let’s be honest, Malta is a stock standard uplifting song in every way. There are so many clichés here that the song lacks a bit of personality. However, it has a catchy hook, which will always help in a recap, and I think that’s something Emma’s original song lacked. But I don’t know if it’s a significant enough improvement to stand out. Admittedly, it is a guilty pleasure of mine and I hope she can put together a performance to sell this.
William: Emma Muscat is a beautiful woman with a beautiful voice and, most importantly, a heart of gold. When you meet her in person, her sincerity and warmth shine through. But in reviewing the song I have to put those virtues to the side and judge the song on its own merits. Unfortunately “I Am What I Am” is bland, generic, predictable and appears to have been written by an Artificial Intelligence machine devoted to songs of empowerment and self-belief. On first listen you can literally predict what’s coming next. The saving grace comes in the final minute, where Emma does have the chance to show off her powerful vocals.
Luis: The problem here is that we’ve heard “I Am What I Am” a thousand times before. There’s nothing new nor exciting about Malta’s entry and it’s a shame, because Emma can perform and deliver this easily. Perhaps too easily. Sadly, Malta’s entry is far from a stand out this year: there’s little that remains in your head after it’s over.
Malta Eurovision 2022 ranking
In the Eurovision 2022 Wiwi Jury, we have 18 jurors but only have room for five reviews. The remaining scores are below:
We have removed the highest and lowest scores prior to calculating the average. This is to remove outliers and potential bias. We have removed a low of 2 and a high of 7.5.
Wiwi Jury verdict: 4.88/10
What do you think of Malta’s Eurovision 2022 entry? Share your own score and review for Emma Muscat’s “I Am What I Am” below!