Sweden’s Media Academy recently named him the most powerful Swede on TikTok. And now Aftonbladet reports that 25-year-old Emil Henrohn will unleash his power at Melodifestivalen 2023.

He broke through with his viral song “Jag är mamma” (I’m a mother), which has been played more than 2.2 million times on Spotify. He previously told Aftonbladet that that song changed his life, paving the way for him to sign with Universal Music.

Emil’s free spirit and humorous videos have helped him amass more than half a million followers on TikTok, where his videos have been liked around 25 million times.

According to the Swedish newspaper, he’s long wanted to compete in the contest and is “overjoyed that he finally gets the chance.”

 

Melodifestivalen fans will be well-acquainted with the other TikTok star reported for the line-up.

Theoz made his debut in 2022 with the song “Som du vill,” which ended up in seventh place in the final. The song got there via the show previously known as Second Chance.

Our Robyn wasn’t overwhelmed when she first heard the studio cut. Here’s how she reviewed it at the time.

“The verses of the song have an edgy synth-pop sound, kind of like The Weeknd from four years ago. But the chorus doesn’t keep going in that direction. It’s more upbeat and that feels like a sudden change of mood. As the song goes on, it starts to feel repetitive. But hey, it’s a fun song and Theoz seems like an endearing performer. ‘Som du vill’ feels like it might be a summer radio hit (or a Spotify hit) but it doesn’t feel like a serious contender for the Melfest trophy.”

 

Reported acts so far…

Aftonbladet has so far reported the following acts for Melodifestivalen 2023

Are you excited for Theoz’s return to the competition? Do you think that Emil has a chance of making an impact? Let us know in the comments box below!

 

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Sood
Sood
1 month ago

Looks like they’re going for the younger audience with all of those tiktokers.
After Rosa Lynn success I bet more will send more Tiktok-freindly songs

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Sood

That’s my train of thought too. Getting a larger younger leaning audience who are more likely on TikTok and if they bring tik-tokkers that could result in more votes for them.

GojoSatoru
GojoSatoru
1 month ago

The more TikTok-stars, the lower the qualify of Melodifestivalen.

Benito Camelo
Benito Camelo
1 month ago
Reply to  GojoSatoru

Honestly, it depends more on the TikToker than on the fact that they come from TikTok.
I mean, I’d agree with you if they’re more like Kunno but that wouldn’t be the case if they’re more like Sam Ryder.

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Benito Camelo

Who is Kunno? I’m really not in it with TikTok.

Benito Camelo
Benito Camelo
1 month ago
Reply to  BadWoolfGirl

It’s a Mexican tiktoker (possibly Mexico’s biggest one) that’ll give you big MBD vibes

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Benito Camelo

Michael Ben-David? Is that what the initials stand for?

Benito Camelo
Benito Camelo
1 month ago
Reply to  BadWoolfGirl

Yep

tom
tom
1 month ago

I was expecting Theoz, Wiktoria and The Mamas (Lolou) ….

Still hoping for Drangarna, Lancelot, Clara Klingerstom, Renaida, Ida Redig and maybe Victor Leksell and Miriam Bryant

I would be happy to see also Tone, Cazzi, Nathalie Brydolf, Hanna Ferm, Bishara or Dolly Style

Erik
Erik
1 month ago
Reply to  tom

I also hope for Nathalie. I have always seen great potential in her

tom
tom
1 month ago
Reply to  Erik

She left fingerprints on my heart haha

Addie
Addie
29 days ago
Reply to  tom

Good one!

BadWoolfGirl
BadWoolfGirl
1 month ago

I don’t know who will be Participating in Melodi festival yet, but in the next few days we’re gonna know who is going to compete in Estonia’s National final Eesti Laul. In fact, the first name is already out—Sissi is back for the third time.

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  BadWoolfGirl

That should’ve been Melodifestivalen. I wish we were able to re-edit our comments.

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  BadWoolfGirl

The Eesti Laul semi final 1 participants are now out. I’m surprised there isn’t an wiwibloggs article on that yet, or maybe they are waiting for tomorrow’s announcement of the semi final 2 artists so they can report it in one article.

Benito Camelo
Benito Camelo
1 month ago
Reply to  BadWoolfGirl

Sounds like we already know Estonia’s representative too! 😀

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Benito Camelo

Do you think that’s why Sissi was announced first? That she could be a front runner for Eesti Laul 2023? That depends on the quality of her song, Which we’re not gonna know until the songs are released in early December.

Benito Camelo
Benito Camelo
1 month ago
Reply to  BadWoolfGirl

I meant it more bc Estonians tend to vote for the most popular act no matter what they send, unfortunately

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Benito Camelo

That can be a double edge sword. The Most popular artist could have the best song, but they might not. If Sissi is going to be this year’s popular choice, let’s hope she actually has a great song. This is the third time she is competing so she could end up getting lucky.

Ken
Ken
1 month ago

So more D-list celebrities? Ok.

Jonas
Jonas
1 month ago

No, they kicked “Androla” out, or at least the voters did.

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Jonas

OK, Androla seems to be a combo of Carola and another singer. Who was that?

Nosalt
Nosalt
1 month ago
Reply to  BadWoolfGirl

Androla is by no means a standard name – no one uses it. You’ll have to apologize Jones for trying to be funny.

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Nosalt

Sounded like one of those combo shipping names we put two character names together into one. Obviously that’s not the name they went with when I was looking up the Melodifestivalen 2008 lineup On Wikipedia.

Denis
Denis
1 month ago
Reply to  Nosalt

he was not. Swedish media dubbed them Androla because they were this weird super duo who everybody thought would win. So it was hilarious when Nordman bet them to it..

Addie
Addie
29 days ago
Reply to  Denis

Makes a lot of sense. When I saw on Wikipedia that they had participated in ’08 I was pretty surprised that they weren’t in the final.

Fast Food Music Lover
Fast Food Music Lover
1 month ago

Watch out—Swedish Sam Ryder coming thru!

Benito Camelo
Benito Camelo
1 month ago

Is Emil really the Swedish Sam Ryder? Haven’t heard of him before

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Benito Camelo

I never heard of Sam Ryder before and he did very well for the UK.

Benito Camelo
Benito Camelo
1 month ago
Reply to  BadWoolfGirl

I get that, but the guy I replied to seemed to already know Emil

Fast Food Music Lover
Fast Food Music Lover
1 month ago
Reply to  Benito Camelo

I haven’t even installed Tiktok yet, tbh

Kian
Kian
1 month ago
Reply to  Benito Camelo

I think it’s a reference to how they’re both from TikTok?

Benito Camelo
Benito Camelo
1 month ago
Reply to  Kian

I hadn’t got that at that moment, but yeah, it’s now so obvious I’m feeling embarrassed for asking

Erik
Erik
1 month ago

When you listen to Emil. You gonna REGRET what you just said

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Erik

I take it you don’t think he’s good.

Jake
Jake
1 month ago

Seems like he’s like Sam in that they both became a hit off tiktok but Sam actually has vocal ability and Emil has “comedic” ability. This has to be cringey but don’t remember Sweden ever sending a joke entry.

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Jake

It Would be out of character for Sweden to send in a joke entry. They take Eurovision very seriously.

Man
Man
1 month ago
Reply to  Jake

In 1986 and 1987

BadWoolfGirl
BadWoolfGirl
1 month ago
Reply to  Man

How do you find them as jokes?

Benito Camelo
Benito Camelo
1 month ago
Reply to  Jake

This sounds like Emil is more of a Swedish version of Kunno instead of a Swedish version of Sam Ryder

Jack
Jack
1 month ago

The only thing Sam and Emil have in common is that they use TikTok.