The American Song Contest launched last year and finished with Oklahoma star AleXa winning the inaugural edition with “Wonderland”. But now, the future of the transatlantic version of Eurovision could be in jeopardy. American broadcaster NBC has not renewed the show for a second season yet.
Discussions are still ongoing to keep the American Song Contest alive for another season. That’s according to Christer Björkman, one of the people responsible for bringing the song contest to the states,
Björkman told podcast TV-fabriken that the results of the first American Song Contest season disappointed him.
He said: “I can get really upset if I think about all the factors that they didn’t succeed with in order for the programme to reach out. There are a lot of things that I think could have been done differently to get better dissemination and greater awareness that this programme would appear.”
“But that’s their headache, they have to deal with that and they have to try to fix that for a second season. It’s a bit out of my control.”
Many Eurovision fans watching the programme complained in the weeks leading up to the show and during the episodes that the show lacked proper promotion and enthusiasm compared to its European counterpart.
Additionally, the show’s premiere received a last minute pushback. Originally scheduled to debut on 21 February 2022, the show eventually broadcast four weeks later, on 21 March.
The premier failed to hit home with audience, picking up low viewing figures that continued to decline week by week. Critics doubted the American Song Contest too.
Commercially, none of the 56 entries by AleXa’s “Wonderland” made it to the Billboard charts, with most collecting only a dozen thousands of streams.
Will American Song Contest be renewed for season two?
The American Song Contest is yet to be renewed for a second season.
Speaking on the future of the American Song Contest, Christer Björkman said that negotiations are still ongoing. But broadcaster NBC has not made a decision on the show’s future.
Björkman had lots to say about the commercial viability of the contest.
He said: “I cannot control how the channel manages to get the message out and how they manage to spread awareness about this program. I can’t do much about that. That’s really a question for them to answer. Are they satisfied with how they got the message out? No, I do not think so. Are they happy with the viewership? No, I don’t think so either. Are they happy that they moved four weeks so they ended up on the same start date as American Idol? No, I don’t think they’re happy with that either.”
If the American Song Contest were to be cancelled, it would be the second failed international Eurovision spin-off in recent years. In 2021, the widely anticipated Eurovision Asia got the axe after several years of pre-production struggles.
Do you think the American Song Contest will return? Do you want to see it back on the screen? Or do you think the show does not work outside of Europe? Let us know in the comments down below.