After officially entering Eurovision season at yesterday’s handover, Armenia have chosen their artist for Liverpool 2023, Brunette! The news was announced today – 1 February – via Eurovision’s official channels.
Brunette was revealed along with a dramatic clip on the official contest Instagram. She was wearing black and white with “I just wanna make art” projected across her body. It’s unclear if the music used on the clip is part of her song for Liverpool. The heavy-bass and pounding sound is a far-cry from the music she has already released, which tends to have more chill vibes.
Armenia: Brunette to Eurovision 2023
Armenia’s Head of Delegation Davit Tserunyan says of the current stage they are at:
“A few weeks after organising the Junior Eurovision in Yerevan, we started the process of selecting our representative for the contest. At this stage, we are working on the song and the video, which I am sure will be impressive!”.
Last year in Turin, Rosa Linn came 20th at the main contest itself for Armenia with her folk-pop song “Snap“. Since then, she has gone on to clock up just under 60 million hits of her entry across the videos of it on YouTube, and nearly half a billion streams on Spotify. Yes, that’s billion with a B…!
The Executive Director of AMPTV – Armenia’s broadcaster – Hovhannes Movsisyan, advised that going for a younger, fresher act was part of their game plan. This is especially after the success of last year’s entry Rosa Linn’s “Snap” commercially since Eurovision 2022. On the selection of Brunette he said:
“Last year, sending a young artist to Eurovision was justified. The song is still successful and captivates millions of fans. I hope this year we will surprise the European audience with a unique Armenian artist.”
Who is Brunette?
Brunette is a relatively new and up-and-coming act, with several songs under her belt, including the chilled lounge track ‘Smoke Break’ clocking in 3.5 million views on YouTube.
She is capable of several genres, with a verse of rap on “Smoke Break” adding modernity to a mellow song. She also displays elements of lofi hip-hop on her song “Gisher”. With Eurovision being such a huge show, she could possibly bring something new to the stage? She could blend her signature sound with another edge to beef up the impact she can have in her three minutes.
It will also be interesting to see if Brunette brings a bi-lingual song to Liverpool, with several of her songs being in English and Armenian. Armenia haven’t sent a song to Eurovision with Armenian in it, since 2018’s “Qami” by Sevak Khanagyan. As Sevak failed to qualify for the final, could AMPTV be hoping to bring their language to the final for the first time since their iconic 2009 entry, “Jan Jan” by Inga & Anush.
We can’t wait to see what she brings to the contest. Could she even replicate Rosa Linn’s success post-Eurovision too? Bring on May!
What do you think? Are you looking forward to hear what Brunette brings to Eurovision? Let us know in the comments below.
What’s next, a singer named Ginger?
Geri Halliwell for UK!
Not a big surprise and I really like her previous songs a lot.
Good luck to Brunette !
Athena Manoukian you deserve better girl. Hope greece or Cyprus can choose you next year!!
athena manoukian currently isn’t signed to a major label nor does she have the means to self-fund. you have to be understanding with armenia, they recently went through a war and they’re still on high alert for attacks, so it’s understandable that the public (taxpayer-funded) broadcaster opts to save coins. brunette will do amazingly, i’m sure!
Very well said, but it feels unfair to her small but very dedicated fan base, who felt they were promised her as the 2021 entry and had it broken, even with the awesome work David Tserunyan has done since with Malena, Rosa Linn, Nare, JESC2022, and surely Brunette. Of the 2020 acts, Athena is the only one that hasn’t a)participated b)participated in a selection c) ruled themselves out as ESC no longer suits their direction d) ruled themselves out because of Pooteen/Lukachenko, e) been an interval act, f) been a spokesperson, g) been a juror, or h) collaborated with another… Read more »
What we have to understand is that Armenia is one of the few remaining countries in Europe that is a close friend to Russia.
I take it Lithuania will rank Armenia at the bottom?
Don’t know. I simply don’t want to see Armenians being victimized when they are flirting with rashists at the same time.
Look on the map, and suggest a neighbor with whom Armenia can be friends, besides Georgia. I say this hoping that you know some history of Armenia.
Armenia is in a tough spot. It really relies on Russia for trade and support because it’s a landlocked country surrounded by hostile countries (Turkey and Azerbaijan, though I think Armenia has good relations with Georgia). That’s how is seems to me as an American outsider, but I’m not an expert in the politics of this region. There’s always the case that the Armenian people may be sympathetic to Ukraine, but their government cannot give a full-out public statement of condemning because if they do, they’re screwed. This is an old article published way back in April 2022 and I… Read more »
Athena Manoukian, Armenia doesn’t deserve you! I hope Cyprus sends her next year.
Looking forward to hear the song. She has a beautiful voice for sure!
I like the sound, hopefully it could be in Armenian but I don’t think that will be the case. It would be great if the language rule were reinstated on a once-in-every-two-editions basis, for example, it would most probably improve the overall level of the contest but it’s obviously never going to happen, unfortunately.
I’d *love* to hear more languages at ESC, but this would also give a big push to The UK, Australia, Malta, and Ireland. The former would probably always finish on the left side in the finals, and the other three would always qualify, at least.
I wouldn’t be so sure, last year had 7 out of the top 11 entries at least partially in non-English, also 4 out of the last 6 winning entries follow that trend, native languages have been on the rise again and I really don’t think the nothingness that countries like Malta and Ireland keep sending would benefit all that much just because it’s in English, the voting audience should be better than that.
If the four countries send bad song, the language will not save them…..
Idk why but I feel that Brunette could be iconic. Armenia is on to something lately, that’s for sure! I trust they’ll do great this year! 😀
No chance for Ireland Malta is finished to Sweden will probably qualify they could send a sweet and it would still qualify
It’s time to get rid of the semi-finals you must ask what would I replace it
One massive draw all the countries in and and whoever comes out of the drawer is in the competition the only ones who should not take part in the competition is the winner this means countries like Ireland would have a chance now most countries got no chances it’s unfair it’s time to change the Eurovision
Ireland has good chances if they send Connolly or Adgy and Malta should be fine if they pick Brooke
I don’t see the issue, being in the same semi with Sweden doesn’t eliminate you, there are 10 qualifiers, not 2 or 3
Expecting big things from Armenia, she’s definitely got the look, have everything crossed she is equipped with a good song to.
A great choice Armenia, can we have some Armenian language in the song? Brunette will slay
She looks like Noa Kirel a lot, you tell me they are daughter I would believe it. So all the internal selected will reveal their songs in March, I’m done with that, predictable as hell…anyway good luck to her she seems promising.
Lol not daughter but SISTERS!
I was going to say haha!
Fortunately are Noa and Brunette are not taking part in the same semi final….
That’s true. Don’t want them canceling each other out.
Her sound sounds interesting and I love her voice! Looking forward to Armenia’s entry in March! : )
This looks promising.
Except for the comment about “younger”, when they’ve only ever had young people anyway. Maybe go “older” for change.
we have sent entrants over the age of 30 as well, why go “older” if most older artists in Armenia are already established names. younger artists bring a fresh vibe to the contest, and the contest gives them a platform from which they can grow, hence rosa
Why not both? This is a contest for everybody.
why both? why must there be pressure to send older artists, younger artists, male or female, or non binary artists, or a band a duo? the country chooses what criteria they will follow to send their artist. Armenia has chosen to support their up and coming artists, point blank period. you always have something to say smh…
Three decades and nobody over 35? Now they want to go even “younger”? Yes, I do have something to say. I’m sorry you don’t like that. Obviously this is not just an Armenia problem, don’t take it personally.
when was the last time someone over the age 35 do well?
They never get the chance!
idk about other countries, but in Armenia older, more established artists don’t want to compete
Last year? Moldova got a fantastic televote score and the lead singer is in his 40s. Same for Konstrakta from Serbia. Older artists do fine when they don’t shoot themselves in the foot with drab songs.
Loreen will be 40 this year, maybe she can be the oldest Eurovision winner since 2001.
She would tie with Linda Martin as the oldest woman to win Eurovision as she was also 40 when she won Eurovision in 1992. But that will depend if Loreen actually does win melfest. It could easily be somebody else and unless you’re Johnny Logan, it’s impossible to win Eurovision twice
They should’ve probably said “new artist” instead of young. Although she is relatively younger than most of those who represented Armenia before Rosa Linn.
Armenia sent 80 years old duduk player in 2010. He remains the oldest person ever appeared on ESC I believe.
Oh, the oldest person to perform at Eurovision was 90 something man on the double bass in a group sent by Switzerland in 2013.
Another artist reveal in the last couple of days! We’re getting spoiled this week.
If we could get spoiled with their songs too it would be better…
Yeah like when artists get revealed I’m always like: “Ok they look nice and I’m sure they’re lovely but when’s their song coming out and is there a leak of it?”
At least we can listen their discographies to get an idea of what we could get from them but that’s all…
Yeah, I kind of wish that internally selected artists would reveal their songs at the same time, but fortunately, from this point forward, we’re going to get songs week after week. This week we’re going to get four songs For the national finals and joker out. March will be here before you know it.
Feb always feels so sloowwww. All the internal selections are always March releases.
Well, we just entered February. There’s going to be a lot of action week by week with the with the national finals. Will have new songs week after week until everything is released or revealed by mid March. time will fly by before you know it.
I knew it in advance, Switzerland, Armenia, Austria, Azerbaidjan, Greece, The Netherlands, Cyprus, Israel (very often) always do it, and it’s boring, they are not even surprising, they want to make an impact in the fandom with that, but firstly if they come all at the same moment it’s ridiculous and no impactful, secondly to make an impact in the fandom is useless and has no impact on the results in May, so to be clear it’s useless to wait until the last moment. Italy is always among the first to present their song and always does well, in 2022… Read more »
Yeah you don’t really need to reveal your act later.
There’s always the danger of building up such high expectations that when the song drops, it could end up being disappointing.
Agree. Armenian here