She’s compared her set design to a giant hamburger. But unlike the bun of a Whopper or Big Mac, Loreen‘s gigantic overhead screen weighs a whopping 1.8 tonnes. That, it’s now clear, will pose some problems for the Swedish delegation if Loreen wins Melodifestivalen and competes at Eurovision 2023 in Liverpool.
Swedish newspaper Aftonbladet reports that the country’s Eurovision bosses are aware of the challenges that the “Tattoo” staging will present.
“We know we will have to adapt,” says Melodifestivalen project manager Anders Wistbacka.
Sweden: Is Loreen’s staging “too heavy” for Eurovision arena?
Writing ahead of tonight’s final in Stockholm, legendary reporter Torbjörn Ek explained that Eurovision organisers are generally wary of heavy, advanced stage technology being hung from the ceiling.
The demands on the ceiling inside Liverpool M&S Bank Arena — the Eurovision 2023 host venue — are more significant than the ceiling in Stockholm’s Friends Arena. First of all, producers at Melfest only have to deal with 12 acts tonight. But at Eurovision producers have to contend with the demands of 37 countries plus the interval acts.
You may recall that ahead of Eurovision 2019 in Tel Aviv, John Lundvik sought to hang a special lamp from the ceiling. That didn’t fly. Instead the Swedes wheeled in a stand mounted on the floor to create a similar if different lighting effect.
“Tattoo” is a dark dance-pop track about holding on to the right love that’s arrived at the wrong time. Despite proclaiming “it’s time to say goodbye”, Loreen says “this is not the end” and retains hope that in the future stars will align and her love will thrive.
With lyrics like “I don’t care about the pain, I’ll walk through fire and through rain”, Loreen promises she’ll do whatever it takes to get back to that person.
The LED screens transport us to another world — one that’s at once abstract, but somehow natural and of the Earth. They help remove the audience from the picture entirely, suspending reality as we fall into Loreen’s sonic and visual universe.
Speaking to Aftonbladet, Mello project manager Anders Wistbacka said they’ll broach the issue with the BBC and EBU only after it’s confirmed that Loreen is the winner. Anders is unclear what the maximum weight they’ll be able to hang from the ceiling actually is.
“It might not work. Then we’ll have to come up with something else, if it’s her who wins. But we may have another winner and then we have to adapt based on other conditions.”
“We are completely focused on the Swedish TV program right now. Then we know that we will have to adapt depending on who wins. Some contributions will be easy to customize, others will simply be more of a challenge.”
The EBU sent a curt response to Aftonbladet, writing: “[Sweden’s team] have all the details about what can and cannot be used on stage in Liverpool.”
Do you think that Loreen could still thrive at Eurovision with a smaller hamburger bun on top? Could she recreate the magic in a smaller box? Let us know what you’re thinking down below.