Photo: AMPTV

Brunette has been keeping her cards close to her chest since being revealed as Armenia’s act for Eurovision 2023. But now her hand has been dealt and we finally get to hear her entry for the contest, “Future Lover”.

Brunette – “Future Lover”

Upon the reveal, Armenia’s head of delegation — David Tserunyan — said he was looking forward to showcasing a bright new star from Armenia:

“For the second year in a row, we are excited to use this opportunity and lead the path for young and talented singer-songwriters from Armenia to the world’s biggest stage – the Eurovision Song Contest! Brunette is a true artist, with a very unique style and energy, that is transmitted through her every single performance. I’m confident she will make us all proud and find her place in the hearts of millions of Eurofans, just like she did in ours.”

Who is Brunette?

Brunette is a relatively new and up-and-coming act with several songs under her belt. This includes the chilled lounge track “Smoke Break”, clocking in 3.5 million views on YouTube. 

At the time of Brunette’s announcement as Armenia’s Eurovision 2023 singer, Executive Director of AMPTV – Armenia’s broadcaster – Hovhannes Movsisyan advised that going for a younger, fresher act was part of their game plan. This is especially after the commercial success of Rosa Linn’s “Snap” since Eurovision 2022. On the selection of Brunette he said:

“Last year, sending a young artist to Eurovision was justified. The song is still successful and captivates millions of fans. I hope this year we will surprise the European audience with a unique Armenian artist.”

What are your first impressions of “Future Lover”? Can Brunette deliver another strong result for Armenia at Eurovision? Share your thoughts in the comments below.

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kees
kees
8 hours ago

DO ANYBODY KNOWS WHEN IT’S ON SPOTIFY

roric
roric
1 day ago

Why is it not on spotify?

Meh
Meh
1 day ago

This was building up to something without actually going there, then it just ended? Somewhat forgettable, where it doesn’t capture attention to it that much.

Zanoni
Zanoni
4 days ago

I’m seeing claims that Brunette lifted the first two verses from Tumblr blogs, and–if true– this is exactly the kind of authorial distance I needed for this song to work for me.

Benito Camelo
Benito Camelo
4 days ago

I loved it! Not what I expected but it’s touching and sultry, I can see it doing really well if they translate it live 🙂

Efthymios
Efthymios
4 days ago

After careful consideration, I’ve decided that I stan this artistic, high-quality masterpiece and it is now my #2 out of tall the total 37 entries.

Chris
Chris
4 days ago

Interesting but not my cup of tea. Never the less, I want this to do well because Snap was robbed last year.

Bálint
Bálint
4 days ago

Armenia jumps straight to #1 on my toplist.

TheDrMistery
TheDrMistery
4 days ago

Wonderful lyrics. Ironically it can be a two-parter with entry from Azerbaijan.

Lamame lamame
Lamame lamame
4 days ago

Mild and forgettable unfortunately, I don’t see this as a clear finalist, when there are several songs that could go above this one. For now I wouldn’t put this on my list of qualifiers.

Jessica Folcker
Jessica Folcker
4 days ago

I want to like it but I can’t connect with it. Sorry.

L’oiseau
L’oiseau
4 days ago

Finally something really decent. And some healthy competition to Tatoo, at least quality-wise. Not commenting on authenticity, as this war is forever lost this year, and possibly for ever in the ESC, with some very honorable exceptions.

Dent
Dent
4 days ago

wannabe Doja Cat

Benito Camelo
Benito Camelo
4 days ago
Reply to  Dent

They’ve nothing to do man wtf

Ffs
Ffs
4 days ago

its actually pretty good !

CagardiB
CagardiB
4 days ago

can we get SJB involved in the stage and pull an Iveta? With the right staging this could finish top 5. The rest is on Brunette (so I’m hoping her vocal skills would translate into the live performance).

Alex Halblemstein
4 days ago
Reply to  CagardiB

Agree, Sasha should work on this.

Ultima Thule
Ultima Thule
4 days ago

Well, this song is interesting, and I would say a quality entry. On the other hand, it seems it was overhyped by the public and the bookies, similar to Israel.

I can see both songs ending in the top 10, but also flopping. It should be a safe qualifier of course, but I don’t think this is a real contender to make something memorable, especially not fighting for the win.

Alex
Alex
4 days ago

This is the most interesting song of the year. Really cool . if it wasn’t for Loreen, I would say this is the winner for me . I didn’t like Armenian song at all last year . i prefer when they experiment musically .plus they always create super edgy videos.

Gaga
Gaga
5 days ago

Can’t remember a single time when the fandom liked Armenia’s ding after it was dropped. Please check all the posts from recent years. Then somehow people say Armenia is a successful contender. How? I appreciate how one girl composed music, dances, sings well and has jazzy voice.

GojoSatoru
GojoSatoru
5 days ago
Reply to  Gaga

I liked Snap and Not Alone immediately after my first listen.

Benito Camelo
Benito Camelo
4 days ago
Reply to  GojoSatoru

And both songs deserved a better place in their respective years imo

Max
Max
5 days ago

I am kind of baffled about how little appreciation these touching, poetic lyrics get…

Knowing her backcatalogue of loungy, jazzy tones mixed with Armenian harmonies, I was afraid she would be handed an alienating pop song. Thankfully, this did not happen. the song is more like an evolution in itself:
It’s starts off like a typical Brunette-song and then evolves into something really impactful. I would say, it definitely written for the stage.

Colin
Colin
5 days ago

Anyone familiar with the mid 2010s ESC history will know that this isn’t Armenia’s first dive into the music puzzles that combine multiple styles. They’ve done so in 2016 and 2017 too, with the former being my favorite Armenian entry to date. In its own way, Future Lover gives its own spin, and I think I really like it. It feels elegant and sonically full. I really like the rap parts too, as they give it an additional oomph. I’ll have to translate the lyrics in Armenian, but they sound great. The lyrics have this nostalgic / hopeful tone, and… Read more »

Max
Max
3 days ago
Reply to  Colin

2011 was quite puzzling to me as well ?

Dida
Dida
5 days ago

Weird song… Last year’s Snap was amazing. This one won’t make any waves, I mean who would vote for this?

Mil
Mil
5 days ago
Reply to  Dida

Me.

Max
Max
5 days ago
Reply to  Dida

Me, too

Gaga
Gaga
5 days ago
Reply to  Dida

But people didn’t appreciate snap, both when it was revealed and during the actual contest.

L’oiseau
L’oiseau
4 days ago
Reply to  Dida

I actually will.

Bernard
Bernard
5 days ago

FINALLY the last song has been revealed and we have a complete Eurovision lineup !!! 🙂 Without a shadow of a doubt Cyprus is the darkest horse of all dark horses we have seen in a long time. Otherwise Loreen is safe. 🙂

Sol Stevia
Sol Stevia
5 days ago
Reply to  Bernard

Georgia: Am I a joke to you?

Sol Stevia
Sol Stevia
5 days ago
Reply to  Bernard

P.S Cyprus would be lucky to qualify, even in a really weak semi it’s still in trouble.

Colin
Colin
5 days ago
Reply to  Sol Stevia

Unless Andrew really crashes vocally, Cyprus will qualify. Being second to Loreen in the GF is, however, highly unlikely. 12th-16th range feels plausible so far.

Sol Stevia
Sol Stevia
5 days ago
Reply to  Colin

I would say 12th – 24th range. I do think Cyprus will Q but I’m not strong about it. I need to see everyone’s stages.

Colin
Colin
5 days ago
Reply to  Sol Stevia

Of course. People often overlook the importance of having a good presentation in the eyes of casual watchers who are listening to it for the first time. Fair or not, even things like outfits and camera angles can make a difference. Until we see the rehearsals, the qualifier list on the betting odds is to be taken with a lot of salt.

Tibor
Tibor
5 days ago
Reply to  Colin

I have the complete opposite impression. Nobody overlooks presentation, I feel as if people rather treat the songs as some minor detail without real importance.

Colin
Colin
4 days ago
Reply to  Tibor

I mostly meant us in the bubble. People like the song, and then overlook the importance the presentation has on everyday listeners. From first hand I’ve heard people commenting on wardrobe, choreography, and styling before they even notice the song. That’s the main reason I’m wary about the (much beloved and pushed among fans) 100% televoting. In the end, I do think that most of the best songs do get noted, but stellar staging can push mediocre songs to score above their belt, and bland staging can ruin chances of great songs, especially slower ones.

Tibor
Tibor
4 days ago
Reply to  Colin

I also mean the bubble (I’m not saying “us”, because, as you know, I’m definitely not part of that particular faction). I see people talking more about staging, styling and camera angles than about music.

Tony
Tony
4 days ago
Reply to  Bernard

We still have one song left. 😉

Bernard
Bernard
4 days ago
Reply to  Tony

If they want to be forgotten then they have got the RIGHT to be forgotten. We should leave them alone and move on. 🙂

Miliyoly
Miliyoly
5 days ago

So she decided to pegu dogu lugu

AllThingsNordic.eu
5 days ago
Reply to  Miliyoly

I thought it was Armenian!

EuroSerg
EuroSerg
4 days ago
Reply to  Miliyoly

Yeah the enunciation isn’t perfect atm

lovelyjann
lovelyjann
5 days ago

i expected to put it in top 10, but i was super disappointed and i put it in 27. then i thought about it and listened to it more and i put it in 14. i don’t think it’s a winner but i think there’s definite talent there. the song feels a bit disjointed at parts, like the second part is different than the first (i love the second part). anyways, i’m excited to see it on the stage. best of luck, armenia!

Jimmy
Jimmy
5 days ago

The song and music are ripe for a Purple Mask breakdown.

Purple Mask
Purple Mask
4 days ago
Reply to  Jimmy

Aha, yeah. The Wiwi Jury should be interesting this year (if it’s happening).

LEAVE
LEAVE
5 days ago

She is against gays, lesbians and so on. Liked and commented (in a very offensive way) some posts in 2016-2018 about some gay men in Armenia that had been attacked. Comments like: “Throw f**gots to Azerbaijan” was one of her main catchphrases!

Matt
Matt
4 days ago
Reply to  LEAVE

That would be extremely disappointing if true- can u link an example?

Apricot stone
Apricot stone
4 days ago
Reply to  LEAVE

We are waiting for the proofs

eri
eri
4 days ago
Reply to  LEAVE

erm you know shes just 21 right. she would have been 14. her account aint that old dude.

Gaga
Gaga
8 hours ago
Reply to  LEAVE

Nonsense. Local lgbt community is rooting for her and advertising her every way possible. No chance this might be true.

kees
kees
8 hours ago
Reply to  LEAVE

still no proof

NOO
NOO
5 days ago

If this would be a colour it would be beige.

Karley
Karley
5 days ago

Not bad, but nothing spectacular tbh. I was expecting something better as they were dragging this release to the last days? Eh, well in a weak semifinal it might go through, but for me I find other songs that I’d put above this one.

Jimmy
Jimmy
5 days ago

I like the sentiment of the lyrics and the thought behind them. On the one hand, she’s talking about reading books, visiting old bookstores, drinking smoothies (or tea) in cafes, and doing simple cute things. That all sounds nice, future lover. But it’s not real, it’s just a daydream. She might have great plans and lots of cool things to do, but she just wants the daydream of this idyll. She wants poetry and art, but the city just gives her panic attacks (she’s been reading Virgina Woolf). Some nice ideas here, and her rap turns out to be the… Read more »

Jimmy
Jimmy
5 days ago
Reply to  Jimmy

I do also like the Armenian lyrics with the strings at the climax of the song. The slow-motion levitation in the music video backed by an orchestra feels inspired by the Wachowskis.

It’s nice to see Armenia trying different things, even if the song does seem to be a splice of several distinct parts, some a bit generic and some more experimental.

Jonas
Jonas
5 days ago
Reply to  Jimmy

The “impossible plans” she mentions seem quite modest to me. My wish for her is that she grows to realise that a “future lover” is not necessary to achieve them. If one comes along, great, but don’t feel the need to wait for them.

Jonas
Jonas
5 days ago
Reply to  Jonas

Also that she trades deciding to “look” good with deciding to “feel” good.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

Is that something to judge her on? It doesn’t bother me if she wants to look good, though hopefully it’s for herself, rather than anyone else.

Ideally, it’s the content of what we say that would matter most, but we are visual creatures too 🙂

Jonas
Jonas
5 days ago
Reply to  Jimmy

No, I don’t judge her. Just advising her on how to proceed. If it’s one of her three ways to bag a man, then no, not a good idea. If it’s for herself, then all is good.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

Bag a man? Poetic.

Jonas
Jonas
5 days ago
Reply to  Jimmy

Is that not a thing? It’s what the real housewives people and the Kardashian kind and the social influencers say. I was trying to be cool.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

Bag a man? Cool phrase, Jonas.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

“It’s what the real housewives people and the Kardashian kind and the social influencers say.”

Said with such familiarity and closeness.

Leif Christensen
Leif Christensen
5 days ago
Reply to  Jonas

Also, not everyone can just “decide” to look good. The lyric about that is nonsense.

Look your best? Sure. But “looking good” is not achievable for everyone (and also subjective to a degree) and while surely preferable to most, ultimately not truly necessary.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

She’s not denying that it’s possible for her to go to the bookstores and cafes with her friends or on her own. What she’d like to do is go with this person she hasn’t met…but they’ve not met yet, so it’s impossible.

Jonas
Jonas
5 days ago
Reply to  Jimmy

I hope it’s just a phase.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

Perhaps she’s singing from the point of view of an artificial intelligence trapped inside a matrix. It’s literally impossible for her to go walking down the streets with a future lover, and that’s why she’s having panic attacks inside the neural network she’s imprisoned in.

Jonas
Jonas
5 days ago
Reply to  Jimmy

Maybe her future lover is a merman.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

That’s why she wants to look good. Mermen are notoriously picky.

I guess that explains why she’s only got three ways of improving herself, it’s a trident approach.

Jonas
Jonas
5 days ago
Reply to  Jimmy

The Poseidon Love Story.

Jimmy
Jimmy
5 days ago
Reply to  Jonas

Going down on the bottom of the ocean.

Craig
Craig
5 days ago

Slightly off topic, but why is Georgia in Top 10 in betting odds? What are we actually expected them to deliver tomorrow?

poe-tay-toe-chips
poe-tay-toe-chips
5 days ago
Reply to  Craig

because she won JESC once, I suppose

clothespin
clothespin
5 days ago
Reply to  Craig

exact same writers as Georgia’s JESC 2022 (third place) and also written by the writer of all Georgian JESC winners, and all Georgian JESC entries since 2010.

Good vocals, experience, insiders saying it’s great, all around very promising.

Leif Christensen
Leif Christensen
4 days ago
Reply to  clothespin

And here I thought the kids were supposed to write it. Don’t follow Junior ESC myself but for me that would be cheating. What is the point then?

Maybe it’s just as well that I don’t follow it…

ANDREW BROWN
ANDREW BROWN
5 days ago

Anyone no the reason why this song was released after the deadline! It is unusual but i don’t dislike it. I would however like clarification on the lyrics. Is she making bird noises or actually saying cuckkoo cuckkoo.?

Dani
Dani
5 days ago
Reply to  ANDREW BROWN

The deadline is to submit the song to the EBU, not to release the song. I think releasing the song is up to the broadcasters.

Jimmy
Jimmy
5 days ago
Reply to  ANDREW BROWN

It is a bit of a bird noise isn’t it. Alina Pash 2.0

poe-tay-toe-chips
poe-tay-toe-chips
5 days ago

Some countries are trying to be a bit more experimental this year, clearly. Although, i’d say it’s been rather hit or miss. Can’t tell how I feel about this one. There are some portions of the song I like, and others where I’m not so sure and am a little confused. Also, I have a hard time picking up what she’s saying a good chunk of the time despite the fact I’m a native english speaker. Although, that isn’t exactly new when it comes to ESC lol I’m sure this will probably qualify though since it’s in the second semifinal.… Read more »

Milan
Milan
5 days ago

Hm, instrumentation feels a bit like “Time” from “Inception”, which is a good thing. Certainly in top half (i.e. it should qualify easily).

uldis_b
uldis_b
5 days ago

I like it but the song does feel a bit disjointed. It’s like the verses and the chorus belong to two different songs. Throwing in some Armenian was a nice touch.

willchrisian
willchrisian
5 days ago

fluorescent beige

Briekimchi
Briekimchi
5 days ago

I’m impressed.
Unlike a lot of songs this year, particularly the internal selections, that kept me gripped for the three minutes, interested in where it was going.

Was kinda hoping there was a big note there at the end. It felt like it was coming.

Jimmy
Jimmy
5 days ago
Reply to  Briekimchi

Perhaps she plans to Dami it up and build in big notes in the live performance.

Briekimchi
Briekimchi
4 days ago
Reply to  Jimmy

I hope you’re right. This has top three potential if it wows live.

Yeshoney
Yeshoney
5 days ago

Hmmm…I don’t know about this.

Jonas
Jonas
5 days ago

I don’t care for it, at least not yet.

Apricot stone
Apricot stone
5 days ago

It’s descent. I’m glad that she stayed true to herself, stylewise. And if you thought that she is a “Slay, queen, pop bop realness”, listen to any of her other songs and you will understand that she is not. It kinda reminds me of “Walking Out”, but this one more authentical to Brunette I guess. Is it a contender to win? Of course not. Will be this song in the top 10? I doubt that. But good luck!

P.S. Thanks for the Armenian language in there! I’ve waited a long time for this moment!

XOOOD
XOOOD
5 days ago
Reply to  Apricot stone

They literally sent a full song in Arminian in 2018!!

Ema
Ema
5 days ago

I saw a lot of people saying that this song is a grower and that after listening to it a few times they really like the song. But don’t forget that most people are not eurofans and that most of them will be hearing the song for the first time during the semi. So for me if it doesn’t work on the first listen it will not qualify.

Gav
Gav
5 days ago

I really like this. It had some surprising twists and turns and hooked me from start to finish. I think the song is interesting and genuinely get a sense of excitment throughout.

More so than sweeden or Israel (as poeople compare)

MTD
MTD
5 days ago

Man, I would rather pass this whole year.

This was supposed to be nice. Armenia…why?

BadWoolfGirl
BadWoolfGirl
5 days ago

One more song tomorrow Eurovision 2023 lineup is complete.

Yom
Yom
5 days ago

Weak like Sweden don’t care it’d favourite

Alex
Alex
5 days ago

There was so much hype for Armenia but the end result is disappointing. That’\s why broadcasters should not keep fans waiting for so long because the hype is crazy and there is always disappointment. First, I don’t understand what she is singing about, she needs to improve her diction. Then, the key change in 1:30 is bizarre and it takes forever. It doesn’t stick to your mind and it’s giving Noa Kire’s Unicorn vibes. Brunette is stunning so I think she will save the song by giving a great performance. I have a good feeling about the live performance. All… Read more »

James
James
5 days ago

After having time to properly digest this song, I really really REALLY like this one. After the admittedly questionable first minute of the song (those lyrics feel very awkward), it really kicks into high gear and reaches out of this world levels for me. Ending with the climax in Armenian was a really smart move and managed to take the song even higher than the high level it was already at. This is an example of a “song that only builds” that’s done very well in my opinion, to the point where the last minute gave me winner vibes. I’m… Read more »

Leendert Jan
Leendert Jan
5 days ago

I feel a bit confused by this entry, it’s unexpected. I don’t think everything works for me, but there’s something quite captivating here. The instrumentation and the climax in Armenian are especially gripping. This should stand out enough to qualify in SF2.

West
West
5 days ago

Not bad – though it feels to me like a song that truly comes alive only during the live performance. It also is the type of song “made just for Eurovision”. Still – I think it’s good and am curious how it’ll translate to the stage.

clothespin
clothespin
5 days ago

Armenian version in final +cleaned up arrangement = possible top 10/5

Poul Rissen
Poul Rissen
5 days ago

Well done, Armenia! That’s different and fresh; not sure which genre I have to categorize it to. It’s musically interesting, and the production is good. One thing is that I cannot understand most of what she says, is it English, or is it Armenian? Both?

Lyrically I am clueless about what she is talking about. Musically I am intrigued. It’s a good song!

Staging and performance will play a big role in the final outcome. Good luck, Armenia! You don’t disappoint us!