She stormed to victory in the Melodifestivalen 2023 final. Now, almost one week after Sweden’s national selection came to a close, we know exactly how many votes were cast for Loreen and “Tattoo”… and, it was a lot!

Melodifestivalen 2023 voting figures

We already knew that the Eurovision 2012 winner was a favourite with seven of the eight juries, with Croatia being the exception and ranking her third. And it was a similar case with the voting public. Of the eight voting groups, seven gave 12 points to “Tattoo”. Only the youngest voters, those aged three to nine, were left unimpressed. Instead, they gave their top marks to Theoz and “Mer av dig”. In fact, they only reserved a measly one point for Loreen.

And while this slight from the youngsters meant that she didn’t quite match Tusse’s 2021 record of 96 televoting points under the current age group system, she easily took the record for the most votes received. Across both app and televoting, she scooped up a massive 3,783,148 votes. The previous record vote-getter was Ander Bagge in 2022, who received 3,464,137 votes for “Bigger Than The Universe”.

Melodifestivalen 2023 voting figures

You can find a full voting breakdown for all six Melodifestivalen 2023 shows on SVT’s Mellopedia website.

What do you think of the voting statistics? Did you spot any interesting voting patterns? Let us know in the comments.

75 Comments
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Ronnie
Ronnie
5 months ago

Her afterparty performance was awful to witness, yelling at the soundmixer girl, throwing water at her and then demanding apollogy from her because the music wasn’t loud enough? Disgusting woman.

Syl
Syl
11 months ago

Out of the mouth of babes….lol

Morten
Morten
11 months ago

We get it wiwi, you want her to win, but can you make the commercial less obvious pls, it’s getting old, and it’s new….

Vicci
Vicci
11 months ago

I am sure Mika Newton voted for her as well….

Poul Rissen
11 months ago

Paul Rey’s songs have always been undervoted by the Swedish audience, I wonder why. His music is awesome and his entries are usually really good. He definitely did not deserve 1 point in the final.

Erik
Erik
11 months ago
Reply to  Poul Rissen

He doesn’t really have the charisma on stage, although he is a good singer

esc_fl
esc_fl
11 months ago

Imagine a three-year-old going all Simon Cowell on Melodifestivalen entries or creating a YouTube My Top 12 XD

Im so fab
Im so fab
11 months ago

Why do they allow small kids to vote? I never watch NFs so only now I discovered this nonsense!!

habahaba
habahaba
11 months ago
Reply to  Im so fab

it is called ALL INCLUSIVE

Erik
Erik
11 months ago
Reply to  Im so fab

As a preschool teacher, I’d say it’s also popular by the youngest

Tylos
Tylos
11 months ago

Congrats Theoz on making that Cockroaches to Wiggles transition

Eurovision fan
Eurovision fan
11 months ago

Kids have effectively been destroying all the ballads in MGP. Now I’m worried will we ever get Nordic ballad from Norway again…

The Voice of Reason
The Voice of Reason
11 months ago

Based 3-9 year olds?!

wampa
wampa
11 months ago

Terrible voting system…the age can be wrong..and no landslide victories like in UMK. Fix it
It’s very odd to use age as voting group!?

Devito
11 months ago
Reply to  wampa

Why would they fix it when it’s been working for times and times? Because it’s too hard for you to swallow? Or because you have a hard time understanding it? What you need to understand is that Melfest is not only a competition for Sweden to pick its entry at the Eurovision Song Contest but also a cult, a tradition, and one of the biggest events in the country. I find the Swedish voting system to be one of the most fair, as it includes different age groups and blocks the possibility for teengirls to massively impact the contest with… Read more »

ESC Serg
ESC Serg
11 months ago

Still wonder how Tusse managed to get 12 from the 3 to 9 y.o. too in 2021

Erik
Erik
11 months ago
Reply to  ESC Serg

He is very popular with the young people. He also won the Swedish Idols before that. Loreen is not really known to that age group and her sing is not that pop

Denis
Denis
11 months ago

Age groups is such a strange concept, imagine ESC introducing it. Or Oscars jury dividing voters after age..
It also means “Heroes” will remain the song with most points in Mello ever, since the system do not allow that. It also means the song with most votes may not be the actual winner or that we will never get a runaway winner…
I get the concept behind since it creates more excitement but I kind off miss the okd ways..

Purple Mask
Purple Mask
11 months ago

Open question: Why was Paul Rey last in all categories except one?
(My guess was that it was show fatigue. People probably went to the bathroom after Loreen and Theoz.)

Mattias Sollerman
11 months ago
Reply to  Purple Mask

One small reason is that voting takes time. Diligent voters who want to score all entries 1-5 can easily run out of time. That’s what happened to me at least. Only got to song 9 in the second round. Voting has become such a chore. So the only viable voting strategy is to give 5 hearts to your favorites, and nothing to the rest. And few people give Royals 5 hearts. But this doesn’t explain why it got nothing from the phone votes. It should have done better than some of the semi final songs. I agree that fatigue is… Read more »

Itchybean
Itchybean
11 months ago

Glazed eyed older people drooling over loreens return. But the kids are influenced by the song. Says it all really

Alex
Alex
11 months ago

I find it hilarious how toddlers prevented Loreen from getting a perfect televise score.

Thanos
Thanos
11 months ago

Theoz had a cute little song but nothing more. It was pretty childish so it makes sense that he got votes from this age group. Is it too young of an age to vote in Melfest? Perhaps so.

Denis
Denis
11 months ago

Age groups is such a weird concept. Imagine if ESC had them. Or the Oscars votes were divided into age groups?
It means “Heroes” will remain the Mello song with most points since the system do not allow for that many points any more. It also means that the most voted song may not end up the winner. And no song can be a runaway winner any more..
I get the idea behind and it makes the contest more exciting but it was in a way more fun the old way, when a song sometimes just ran away with it..

Milla
Milla
11 months ago

Age 6-9 would be better. But as low as 3?

Sabrina
Sabrina
11 months ago

Even though I do not agree with the taste of 3-9 year olds (I do love Mer av dig tho), they are aware of the songs. I was exposed to early melfest hits when I was in preschool from 2002-2007 ish. Our teachers used to put those songs up for us to jump around to and causally just sing along. I even remember me being obsessed with “Håll om mig” when I was 5! Point is, Melfest truly is a family show and the kids watch it together with their parents. Them voting is valid (and wrong sometimes but that’s… Read more »

58 Points (JE)
11 months ago
Reply to  Sabrina

We were all obsessed with Håll om mig to be fair. Epic track.

Jonkonfui
Jonkonfui
11 months ago

Are you really telling me that they have a group of children watching this and rating the songs? How do they do this? I find the whole idea very stupid. I could understand dividing the “voters” into larger segments according to their age but children from 3 (3, really?) to 9???.. what is the point?

Aj22
Aj22
11 months ago
Reply to  Jonkonfui

I can tell you’re an ignorant person by the fact you have no idea how tech savvy 3-4 year olds are. Not only do they have family members modeling the activity, but kids have likes and dislikes at that age, they can distinguish between photos, they can count to 12, they can press buttons…it’s not that hard to vote on an app.

GojoSatoru
GojoSatoru
11 months ago
Reply to  Aj22

Parents who give 3 – 9 year olds a phone are bad parents.

Fan eurovision
Fan eurovision
11 months ago

oh!!! let’s go loreen articles. get ready to have it on all sides like for chanel like for destiny like netta let the show begin ???

now that i see the light
now that i see the light
11 months ago
Reply to  Fan eurovision

omg i love wiwi for that

Esc99
Esc99
11 months ago
Reply to  Fan eurovision

Wiwi is just playing it safe, rooting for what they assume is the winner and then afterwards be called ‘the expert’. (Not saying Loreen will not win). Remember them giving The Common Linnets a really bad ‘Wiwi Jury score’, then afterwards defending themselves? Just own the fact you were all wrong 😉
I’m just a bit fed up with Wiwi publishing more articles about certain artists.

Happy Eurovision season everyone, let’s approach it with an open mind unlike Wiwibloggs!

Zanoni
Zanoni
11 months ago

I would’ve enjoyed Melfest a lot more if it wasn’t set up to be broad family entertainment. But it is what it is, I guess.

Markus
Markus
11 months ago
Reply to  Zanoni

I guess because it’s a family thing explains, why the chosen acts are mostly rather harmless and middle of the road imho. Same for Norway.

Zanoni
Zanoni
11 months ago
Reply to  Markus

It would be nice if they mandated increased diversity among the songwriters– they could do that without affecting the concept, I think. I enjoyed MGP much more despite the similarities, and I think that might be why.

Mattias Sollerman
11 months ago
Reply to  Zanoni

A lot of people seem to either forget this, or have great difficulty accepting it. Melodifestivalen has a mission from SVT which encompasses much more than Eurovision.

Denis
Denis
11 months ago
Reply to  Zanoni

But it is. Mello is not just about Eurovision or a selection show the way MGP is. It is a festival of songs. The final is the selection show but the overall mission is to be musical entertainment and as such must be broad to satisfy everyone from toddlers to grandmas

The Voice of Reason
The Voice of Reason
11 months ago
Reply to  Zanoni

Sweden wants a song that is represented for ALL demographics.

Amesc
Amesc
11 months ago

Well i guess swedish kids will vote for Croatia in Eurovision

Teddi
Teddi
11 months ago
Reply to  Amesc

Hopefully.

The Voice of Reason
The Voice of Reason
11 months ago
Reply to  Amesc

They have taste.

WannaEatMySpaghetti
WannaEatMySpaghetti
11 months ago

The 3-9 yo placing Smash Into Pieces at the 3rd place. It looks like the parents influenced or voted instead of them :’) That’s why I think it’s a bit stupid to allow the votes from such a young audience (well, one of the reasons).

Miyala
Miyala
11 months ago

My 8 year old son and a friend of his both had smash into pieces as their nr 1. So… I don’t think them beeing nr 3 with the youngest is so strange.

The Voice of Reason
The Voice of Reason
11 months ago

I think though if I were a kid I would still like Smash. They have good visuals with that drummer’s mask and the song was good.

Rambo Amadeus
Rambo Amadeus
11 months ago

Nearly 3.5 million votes for Anders Bagge, are these people actually insane?

CagardiB
CagardiB
11 months ago
Reply to  Rambo Amadeus

I feel your surprise, but he’s quite popular here. In a place where the average voting age from a televiewer is >50y/o I can see why is so popular, despite being pretty mediocre.

Oterist
Oterist
11 months ago
Reply to  CagardiB

I had 23y and he was my fav, isnt just because he was so popular…i didnt know him before, the song had something too…but people love it or hate it
Im from Spain

Sabrina
Sabrina
11 months ago
Reply to  Rambo Amadeus

I get that it might seem crazy for non Swedes but he’s one of the most loved celebs here. He could’ve been quiet on stage and still win the televote lol

Teddi
Teddi
11 months ago

Well, it’s the youngest generation. It’s ridiculous to expect them born in 2010’s to have the same music taste as someone who was born in 1990’s.

ESC8
ESC8
11 months ago
Reply to  Teddi

I was thinking about that. These are kids that the oldest ones (9 years old) where born in 2014, 2 years after Loreen had won. Of course they could have seen Loreen performance, and they probably know who she is, but they cannot have even the slightest memory of her during her win. They cannot even have memories of Mans Zelmerlow’s win in 2015!

Lolek
Lolek
11 months ago

Quick fun fact(s). Under the older melo ‘voting system’ (which does not account for age breakdown but rather the total number of votes each act receives), Rejhan would have gone to the semi final instead of Elov & Beny, Wiktoria instead of Tennessee Tears, and Axel Schylstrom instead of Mariette. I wonder if this means we might have seen Axel in the finals…

Young_At_Heart_In_Austin
Young_At_Heart_In_Austin
11 months ago
Reply to  Lolek

Axel was in the finals anyways being a co-writer for Mer Av Deg.

The Voice of Reason
The Voice of Reason
11 months ago
Reply to  Lolek

Not sure why Wiktoria didn’t get very far. It was one of few memorable songs for me. Reminds me of Omar before. They were BOTH some of the first songs to be revealed in the selection live and they didn’t get through despite putting the bar high.

Lolek
Lolek
11 months ago

Based on the discrepancy between the overall amount of votes she received versus the lower score from the 3-9 year olds, I get the impression that that age bracket aren’t very numerous in voting (which probably isn’t a surprise considering they are… 3 to 9 year olds after all, haha). Interesting numbers nevertheless!

CookyMonzta
CookyMonzta
11 months ago

3 to 9? Very bad idea. Next year they’ll raise the lowest age category to include everything up to middle-school (14-year-olds).

Nikki
Nikki
11 months ago

3 to 9yo? Which five-year-old kid is invested in music at that level? My first clear memory of liking a specifical artist was NEK and the Spanish version of Laura non c’e, and I was like eleven.

Fatima
Fatima
11 months ago
Reply to  Nikki

I heard that the other day, it’s a great song. Poor NEK never got his Eurovision chance as Italy were out of the contest in his heydey.

Nikki
Nikki
11 months ago
Reply to  Fatima

As someone who got into Italian music during the hiatus and before getting into Eurovision, I do really wonder sometimes how Laura, NEK, Tiziano and others would have done in the contest.

Zisk
Zisk
11 months ago
Reply to  Nikki

My first Eurovision was as an 8 year old, and I still remember every single song from my second at 9 years old, don’t doubt the kids ^^

Ciao Bella
Ciao Bella
11 months ago

Welcome back, Padraig!

Paul
Paul
11 months ago

kids are always right lol

Zanoni
Zanoni
11 months ago

Storm the preschools, our queen has been wronged!

Alex
Alex
11 months ago

Is ln’t weird that they have a category for 3 to 9ys old? It is so bizarre and wrong. The kids so young have access to apps?

The Voice of Reason
The Voice of Reason
11 months ago
Reply to  Alex

The TikTok generation.

Malin
Malin
11 months ago
Reply to  Alex

Well, time to learn math! Vote five times the way daddy want and you get a candy.

Doris
Doris
11 months ago

Out of the mouths of babes and sucklings comes the truth.

WannaEatMySpaghetti
WannaEatMySpaghetti
11 months ago
Reply to  Doris

We know, look at you 🙂

Ressay
11 months ago

What a smart kids…

Andy
Andy
11 months ago

Those kiddos LOVE theoz , don’t they ? He was their favorite in also Melodifestivalen 2022.

Kristian
Kristian
11 months ago
Reply to  Andy

He looks like a teddy bear come to life , can u blame them

Andy
Andy
11 months ago
Reply to  Kristian

Yes he is super cute!

The Voice of Reason
The Voice of Reason
11 months ago
Reply to  Kristian

Why didn’t Sober get through then?

fever
fever
11 months ago
Reply to  Andy

Theoz delivers a good performance. Not a bad choice either. ;p
(Though I expected he is more popular among the teens before.)

Andy
Andy
11 months ago
Reply to  Andy

If i was a kid i would vote for Cazzi Opeia last year tbh