The Wiwi Jury — our in-house team of music unprofessionals — is reviewing and rating the 37 competing songs in Eurovision 2023. Next we review Georgia, who have chosen Iru with “Echo”.
Were we loving it … loving it … loving it … loving it? Read on to find out!
Iru – “Echo” (Georgia Eurovision 2023)
Review: Iru – “Echo”
Diego: Everything about Georgia’s entry this year feels experimental and unique. This is the kind of Georgia we want to see in Eurovision every year and it feels a continuation of their Junior Eurovision entries. Iru herself gives a powerful aesthetic with a memorable interpretation of her song. If I could change one thing, it would maybe be to switch to the Georgian language, which could give even more power to the song. But with the proper staging in Liverpool, this won’t just be in the final, it will also become a piece of art that lives on in the contest’s history!
Renske: Iru is by far one of the strongest vocalists in this year’s contest. “Echo” is like the love child of Georgia’s top Eurovision entries “Visionary Dream” and “Warrior”. It is reminiscent of the unique Georgian sound that we have missed in the past few years: the instruments, the boldness and the risk-taking experiments. Though, Eurovision has moved on from ‘stage songs’ like this one since streaming services came into play. But all and all, still Georgia’s strongest effort in about a decade.
Simon: Iru has gotten me quite conflicted, because I do like the grandness in the music and her powerful voice, but I’m quite lost at the clunky lyrics and made-up words. This is not a song that connects to listeners the first time and it didn’t catch me either, but I’ve come to embrace it more over time. So my conflicted soul makes my score half good and half bad, with anticipation of a killer staging in Liverpool.
Antranig: “Echo” is musically captivating and explosive, which is bound to stand out. However, we have to talk about the elephant in the room – lyrically, this song is like a butcher with a cleaver. I can forgive a Eurovision entry for some grammatical errors or eccentricities – there are plenty of them – but “Echo” is complete and utter nonsense for three entire minutes. The song ends up being completely meaningless as a result, which makes it very difficult to listen to. Such a shame, Georgia, this had SO much potential.
Jonathan: To quote RuPaul’s Drag Race’s Trinity the Tuck: “I don’t know what the f*** she’s saying but gurl, I am living”. Georgia have never been afraid of doing their own thing, but Iru has managed to combine that experimental nature with a dramatic backing to keep listeners engaged throughout. Iru has a powerful vocal delivery, but the softer verses are enough to prevent the entry from crossing the line into ‘singer screams for three minutes’. Admittedly, some more comprehensible lyrics could have given “Echo” more emotional depth. But compared to where they have been of late, Georgia are now firmly back in the big leagues.
Georgia Eurovision 2023 ranking
In the Eurovision 2023 Wiwi Jury, we have 20 jurors but only have room for five reviews. The remaining scores are below:
We have removed the highest and lowest scores prior to calculating the average. This is to remove outliers and potential bias. We have removed a low of 2 and a high of 9.
Wiwi Jury verdict: 6.44/10
What do you think of Georgia’s Eurovision 2023 entry? Share your own score and review for Iru’s “Echo” below!