Loreen "Tattoo" Melodifestivalen 2023
Photo: Alma Bengtsson / SVT

Over the last few weeks, the Wiwi Jury – our in-house team of music unprofessionals – has been reviewing and rating the 37 competing songs in Eurovision 2023. Having travelled across the globe to each participating country, we now have the final results of our personal ranking.

When taking an average score across 20 jurors from different countries and with different music tastes, it’s often hard to earn a high result. However, one act has not only managed to win over the vast majority of our jurors, they’ve broken records in the process.

We’re now happy to reveal that the Wiwi Jury’s favourite entry of Eurovision 2023 is Sweden’s Loreen with “Tattoo”.

Loreen wins the 2023 Wiwi Jury with “Tattoo”

Eight of our jurors awarded Loreen’s “Tattoo” with a perfect score of 10 — the most of any song this year. And with all but four jurors scoring the Swedish star a 9 or higher, Loreen pushed to victory.

Wiwiblogger Oliver was one those to award Loreen a 10:

“Loreen is unstoppable. Alongside her expert songwriting team, the former Eurovision champion takes a handful of simple ideas to create something greater than the sum of its parts. ‘Tattoo’ keeps the audience on the edge of their seats with its jaw-dropping stage show, powerhouse vocals, and satisfying pre-chorus motif that builds and drops exactly when it needs to. Sometimes, these high production value numbers lose heart and authenticity. But Loreen pours emotion into every word, every movement, and every moment. Sweden might have just secured its seventh Eurovision trophy.”

After dropping the lowest and (one of) the highest scores, Loreen earned an overall average score of 9.31 from the Wiwi Jury.

Our silver medal goes to another Nordic star. Finland’s Käärijä proved to be another very popular choice amongst our jurors, picking up five perfect 10s.

This includes our Ruxandra, who is fully diving into the crazy party spirit:

“I find Käärijä one of the best performers of this year. The song is a banger, the musical transition that appears in the song is iconic, the vocals are on point and I see a contagious charisma when I look at Käärijä. There’s no better description for this song than ‘it’s crazy, it’s party’ — and we need craziness in Eurovision. With a green bolero and some easy to follow dance moves, Finland is so ready to conquer Europe!”

Käärijä earned an impressive average score of 8.97 from the Wiwi Jury.

@wiwibloggs_official Wiwi Jury 2023 reaches its conclusion #Eurovision #Eurovision2023 #ESC #ESC2023 #UnitedByMusic ♬ original sound – Eurovision

Highest Wiwi Jury scores 2012-2023

Analysing scores between the Wiwi Jury results of past contests is not completely comparable, since the number of jurors and their identities vary between years. But it’s interesting to examine nonetheless.

Before 2023, the highest score ever recorded in a Eurovision Wiwi Jury (not including national finals) was 9.25 — earned by Loreen with “Euphoria” in 2012. Now the Swedish star has surpassed her own record with her current entry “Tattoo”.

It’s not just Loreen who has managed to enter our top ten. Finland’s Käärijä has also earned one of the highest scores since the Wiwi Jury’s inception in 2012.

Our top-ten highest scores are now as follows:

  1. Sweden 2023: Loreen with “Tattoo” (9.31)
  2. Sweden 2012: Loreen with “Euphoria” (9.25)
  3. Netherlands 2019: Duncan Laurence – “Arcade” (9.15)
  4. Finland 2023: Käärijä – “Cha Cha Cha” (8.97)
  5. Italy 2017: Francesco Gabbani – “Occidentali’s Karma” (8.96)
  6. Sweden 2022: Cornelia Jakobs – “Hold Me Closer” (8.94)
  7. Spain 2022: Chanel – “SloMo” (8.91)
  8. Italy 2019: Mahmood – “Soldi” (8.80)
  9. Switzerland 2021: Gjon’s Tears – “Tout l’univers” (8.77)
  10. France 2021: Barbara Pravi – “Voilà” (8.73)

It’s important to note that the Wiwi Jury is not, and has never been, designed to be a prediction. Rather, it’s a way for us to share our personal pre-contest favourites with y’all.

We’ve enjoyed reading many of your own reviews over the past few weeks and finding out how your own personal rankings differ from our own.

Opinions will no doubt change once rehearsals start and we get to see exactly what each act will be bringing to the Eurovision 2023 stage in Liverpool.

What do you make of the Wiwi Jury 2023 results? Do you agree? How different is your own ranking of this year’s songs? Let us know in the comments below.

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Iván el Conquistador
Iván el Conquistador
9 months ago

This is another reason why I consider 2021 one of the best years in ESC history. It was so unpredictable, you thought anybody could win. 2022 was weak because it was blatant Ukraine would win and 2023 can only be saved by a dark horse victory.

Mateo
Mateo
9 months ago

Omg IMAGINE hating on Loreen – the kindest person ALIVE and saying her song is bad. Literally psychotic

Chen
Chen
9 months ago

I just don’t think Tattoo is any better than Euphoria, it’s actually even way behind Euphoria.

Anke
Anke
9 months ago

This is so unfair how u treat her. She is just one of the contestant, the song is product of many composers, it’s not very original and it might be too similar to Mika Newton’s old song…Euphoria or this song never spoke to me, too fake

amanda
amanda
9 months ago

People are so mad in this comment section it’s hilarious.

eurofan
eurofan
9 months ago

we all know that Tattoo is not better than Euphoria., by far.
at this point in 2012 we knew without a doubt Loreen would win, but we think now that Finland, Spain or Armenia are strong dark horses and anything could happen

Ernest
Ernest
9 months ago

I don’t understand all this hatred towards Loreen.
She has one of the best entries this year (before the rehearsals), and deserves to be in the top 5, or even winning ! And remember: it’s only a song contest!

Itchybean
Itchybean
9 months ago

But people don’t worry only 2 out of 10 of wiwiblogs top rated songs went on to win.
Manneskin didn’t even feature nor Stefania.
So spread the word and let’s vote this fake song down. Anything but Sweden now. Anything

MTD
MTD
9 months ago
Reply to  Itchybean

I literally love Loreen’s earlier works.
But, seeing how much Tattoo is being pushed for the win, JUST BECAUSE it is Loreen, I won’t be mad even if Albania wins.

Like, how much of a push for one is strong enough to alienate a big chunk of potential voters? We are already there

MTD
MTD
9 months ago

I just hope Sweden doesn’t win.
Cringe.

Panna
Panna
9 months ago

Is there a post listing whole top 37 with total scores that is not just a tiktok which does not even mention the average scores?

ESC Stan
ESC Stan
9 months ago
Reply to  Panna

That’s what I was thinking, it’d be better if we could see them all.

Yom
Yom
9 months ago

Willam is American Typical

Erikiejberg
Erikiejberg
9 months ago

Omg the Loreen hate here. Of course part of Tattoo’s success is that it is Loreen singing it. You think Bad Romance would be such a hit if it was sung by Katy Perry? NO! An artist often makes or breaks the song. But the fact that people who like Tattoo constantly get downvoted and bullied for liking a “generic pop song”, and apparently have to accept that is just crazy. But when someone calls Cha cha cha chaotic or says that Spain isn’t their taste and sounds like 3 minutes of screaming (and yes I know it is vocally… Read more »

Rambo Amadeus
Rambo Amadeus
9 months ago
Reply to  Erikiejberg

There’s an army of rabid Finland fans that now think Cha Cha Cha is the greatest thing to ever happen to ESC, just like there was last year for SloMo, and these people are unable to accept anything but praise for Cha Cha Cha.

Bandido
Bandido
9 months ago
Reply to  Rambo Amadeus

I bet it’s every country! Doesn’t matter for a result of course!

RDRD
9 months ago
Reply to  Erikiejberg

It’s not hate to say a song is over rated, that too is just an opinion! Not everyone will choose the same song. I think the reason for the ‘hate’ is because the fans of the song are behaving like it is the best entry to ever grace the Eurovision stage, but I think its fair to say, we all know that’s really not the case! I will put it to you this way, if Tattoo was selected to represent Ireland would it be anything more than a border line qualifier?…. this is where Eurovision becomes unfair and this is… Read more »

Tom
Tom
9 months ago
Reply to  RDRD

There are few reasons people dislike idea of Loreen winning (and not that I agree with all of them, just my observation) – even before song was performed in NF, her fans have proclaimed her a winner. -she already won once and people do tend to cheer for an underdog -in general, her song is being rated as something out of this world (even Wiw jury) which can be irritating as there is a number of equally interesting acts -also, she is favoured by media (on belhaf of her previous win) and people tend to get annoyed reading and hearing… Read more »

RDRD
9 months ago
Reply to  Tom

I agree to a point because I thinkall of us fans of eurovision have some connection to Loreen as an artist, she is iconic to the contest! BUT at the end of the day it is not the Eurovision Artist Contest….. its the Eurovision SONG Contest. I think most people will agree this song does not hit the levels of Euphoria, so the hype feels somewhat unjustified. Is it fair to have this artist listed as a favourite to win? 100% Is it fair to have this song listed as almost a certain winner before anyone had performed? I don’t… Read more »

Brett Young
Brett Young
9 months ago

History says Sweden WILL NOT win.
Linda Martin in 1992 is the only woman to win that is older than Loreen, Sertab Erener in 2003 and Katrina Leskanich (part of Katrina and the Waves) in 1997 are about the same. No other woman was over 32 when they won!
When you dilute the fandom the viewers in other countries are less likely to vote for it, and its a fact looking at Sweden’s public vote performance since they split the vote in 2016.
Looks like a lot of fans might be crying in their beers in two weeks time.

Rambo Amadeus
Rambo Amadeus
9 months ago
Reply to  Brett Young

Juries will almost surely take care of Mr. Cha Cha Cha and take him out of the running for the title, and I’ll be right here reading the meltdown, don’t mind if I do…

Brett Young
Brett Young
9 months ago
Reply to  Rambo Amadeus

I’m not convinced about Cha Cha Cha for the win either. A very large cross section of the fan base have tunnel vision every year, Slo Mo and those who were in tears Sekret was NQ (I saw NQ vibe for it during rehearsals). All the online reviews, rankings etc. are pointless until rehearsals only then can you really review the entries under the same conditions.

Mililoyi
Mililoyi
9 months ago
Reply to  Brett Young

Wtf is this age shaming?

Aziz
Aziz
9 months ago

I am from Central Asia, and I love so much the entry of Sweden this year. I am real. I showed the video of Loreen to my friends, all of them say that the song has winning vibes.

ThePointsMan
ThePointsMan
9 months ago

Overrated.

Yankee
Yankee
9 months ago

Skip the comments if you like Loreen and Tattoo. Lots of hate towards her and the song.

Tylos
Tylos
9 months ago

Your reviewers were so preoccupied with whether they could rank Tattoo higher than Euphoria, they didn’t stop to think if they should

Itchybean
Itchybean
9 months ago

Let’s be real the song is average and most of the fandom are screaming queen queen like pathetic sheep.
The reason why many people dislike her is because they are real people.
They aren’t queen screamers and they see the song for what it is. Therefore injustice angers them when media and ex fans from 2012 desperately want her to win.
She’s not as popular amongst the public as she is the fandom.

Panna
Panna
9 months ago
Reply to  Itchybean

I like the song but I hope someone else wins

Jessica Folcker
Jessica Folcker
9 months ago

I love her and the song is good, but this is a definition of overrated…

Yankee
Yankee
9 months ago

Every year people call Sweden’s entries overrated if it’s any good.

Jamie
Jamie
9 months ago
Reply to  Yankee

The entries are always identical…

Benito Camelo
Benito Camelo
9 months ago
Reply to  Yankee

Sweden always sends the same kind of entry…

Yom
Yom
9 months ago

This web page should be closed down and you should be banned from your origin you have destroyed the contest

Gloria
Gloria
9 months ago
Reply to  Yom

Go off sis.

Lumostark
Lumostark
9 months ago
Reply to  Yom

lmao

Yom
Yom
9 months ago

Wiwibloggs Disgraceful website You always stick Every year you stick up for Sweden William is a moron

Rambo Amadeus
Rambo Amadeus
9 months ago

Okay, since the above is pretty much what could be considered a “conventional” top 10, I’m also gonna name around 10 entries from the modern era (2009 onwards) that I would personally rate a maximum 5/5 and add to the all-time tier, but that may not be considered as such by a large part of this fandom otherwise: Estonia 2009, Estonia 2010, Germany 2011, Finland 2012, Hungary 2013 (the original version), Georgia 2016 (the original version), Slovenia 2019, Portugal 2019, Lithuania 2022, France 2022 (the studio version in particular) and Portugal 2022.

okk
okk
9 months ago
Reply to  Rambo Amadeus

Amazing choices!

Rambo Amadeus
Rambo Amadeus
9 months ago
Reply to  okk

Thanks a lot!

Andy
Andy
9 months ago

I’m sorry, this song is average af. Good vocales though

Lucille
9 months ago

Can’t wait for the flops on these websites to be passed that loreen won by a landslide by getting every single 12 points and doing better than their dead on arrival fans with like 0,1% chance of qualification

Trocatroc
Trocatroc
9 months ago

I always thought the scores were graded against each other in that year so for example a 6/10 in 2016 wouldn’t necessarily be equivalent in quality to a 6/10 in 2023…Is that not correct Wiwibloggs?

I must say I like Tattoo but Euphoria was absolutely legendary back in 2012, I don’t think they really compare. But Tattoo is clearly a stand out entry for the songs submitted for 2023 in terms of overall quality and production, even if not my personal favourite.

yaremturkiye
yaremturkiye
9 months ago

yall in the comments only hate Loreen because she’s popular, a fan favorite and could win the whole thing. Just remember, if Loreen was predicted only a top 10 finish or lower, yall would be silent. Find happiness and stay mad lol

Mililoyi
Mililoyi
9 months ago
Reply to  yaremturkiye

This is the first time i saw people mad over a fan favorite wins someone poll. Lol stay mad, Sweden 2024.

Roy Moreno
Roy Moreno
9 months ago

People are so toxic and suddenly hate on Loreen just for being loved…
Y’all should just let it go and ignore those articles and polls if they annoy you so much

yaremturkiye
yaremturkiye
9 months ago
Reply to  Roy Moreno

These fans are just mad since their favs are probably not even going to get a top 10 finish. Let them cry

Mililoyi
Mililoyi
9 months ago
Reply to  Roy Moreno

They just mad because Loreen outshine their favs and a biggest threat to their favs

Ode To Freedom
Ode To Freedom
9 months ago

Loreen is a has been. Käärjiä is a fresh face. Guess who’s going to win?

Lumostark
Lumostark
9 months ago
Reply to  Ode To Freedom

Not Kaarija lmao

Nils
Nils
9 months ago

Same procedure as every year

Ode To Freedom
Ode To Freedom
9 months ago

Sorry. Käärijä has done it already. Everyone is talking about the Song and Him all around Europe. Nothing against good old Loreen but…

vicky
vicky
9 months ago

Who is paying gor this? Because, common guys, you can’t be THAT boring ?

yaremturkiye
yaremturkiye
9 months ago
Reply to  vicky

its not that deep vicky chill

Kim
Kim
9 months ago

Can I just say I’m loving the advert on bbc

Jghtl
9 months ago

You guys are really getting this too serious, chill

Colin
Colin
9 months ago

The only person who could surpass Loreen is… Loreen. Congrats. In all fairness, all of these 10 songs are really good, and deserved to score high. Some higher than Tattoo (IMHO, don’t hate me), but still their scores are fantastic. I’m especially glad to see Switzerland 2021, France 2021, Finland 2023, Italy 2017, and Netherlands 2019 here.

Rambo Amadeus
Rambo Amadeus
9 months ago
Reply to  Colin

I’ve always thought that Switzerland 2020 (probably my favorite Swiss entry ever, tho there’s also 1963 and 1972 to mention) is much better than 2021 and it’s not even close, is that a minority opinion after all?

Colin
Colin
9 months ago
Reply to  Rambo Amadeus

They are each my winners of their respective years, and I gave 10 to them both, so I’ll just say I’m not even trying to decide.

Damian
Damian
9 months ago

If anything, this shows a process of “grade inflation” that only reduces the quality and credibility of the Wiwi jury. 6 of the best 10 songs, in 2021-2023. This is absurd and you guys know it.

Panna
Panna
9 months ago
Reply to  Damian

“credibility of wiwi jury” – wiwi jury are everyday people like any of us who do this as a hobby.
“Grade inflation” might be happening because the overall quality of Eurovision songs is rising.

Ultima Thule
Ultima Thule
9 months ago

I would love to witness another shock for toxic fans similar to Cornelia Jacobs’ overrated song, but I am probably hoping for too much.

Ode To Freedom
Ode To Freedom
9 months ago
Reply to  Ultima Thule

Cornelia was going to win. She didn’t.

Rambo Amadeus
Rambo Amadeus
9 months ago
Reply to  Ultima Thule

What was so shocking about Cornelia? She finished 4th and that entry is considered one of Sweden’s best ever by now…

Gloria
Gloria
9 months ago
Reply to  Ultima Thule

Excluding Ukraine as the anomaly, Sweden was the best semi-final act only bested by 2 Big 5 Countries in 2022, a great feat.

Efthymios
Efthymios
9 months ago

And with that, we also conclude with the Wiwi jury for yet another Eurovision edition! We’re now ONLY 2 DAYS away from the first rehearsals! My excitement has SKYROCKETED! So, I shall also do my part and share, for one last time this year (unless a separate article is published for this purpose): My own unique, final, complete TOP 37 of the “Eurovision Song Contest 2023” (updated, before rehearsals!): MY WINNER MATERIAL: *1. Austria – “Who The Hell Is Edgar?” (10/10)* 2. Finland – “Cha Cha Cha” (10/10) 3. France – “Évidemment” (10/10) 4. Spain – “EaEa” (10/10) – –… Read more »

Alex
Alex
9 months ago

Look I love Tattoo but… I do not agree with putting it ABOVE Euphoria, even if around the same area.

Jonny
Jonny
9 months ago

Finland is just a hype song.

Pat
Pat
9 months ago
Reply to  Jonny

I’m hyped…so I guess it’s working! 😀

Bandido
Bandido
9 months ago
Reply to  Jonny

What is not hype?? Euphoria, Tattoo?

Mark
Mark
9 months ago

Tattoo us same old same old very boaring won’t win and not has good has france

Lumostark
Lumostark
9 months ago
Reply to  Mark

lmao learn some English

Kim
Kim
9 months ago

Only 2 of the 8 songs listed that have been performed in the GF have won the contest.

Man
Man
9 months ago
Reply to  Kim

Loreen wann 2012 ogae, and wann ESC

XOOOD
XOOOD
9 months ago

the amount of pressed people here! like calm down, no need to bash the singer just because your favorite is not doing well!!
if you’re still think she’s overrated fine that’s your opinion, but attacking other’s for giving her the appreciation she deserve is just sad at this point.
so enjoy the upcoming eurovision week, and let the best song and performance win.

Young_At_Heart_In_Austin
Young_At_Heart_In_Austin
9 months ago

My top five (I do love underdogs!)
1 Latvia
2 Iceland
3 Belgium
4 Sweden
5 France

Looking forward to seeing the SF1 live in Liverpool on May 9. See y’all there!

SunChine
SunChine
9 months ago

Wow!!!

*Suprised Pikachu face*

Jb74
Jb74
9 months ago

How can Tattoo score more highly than Euphoria? Ridiculous. Tattoo is overhyped

Doggy Bark
Doggy Bark
9 months ago
Reply to  Jb74

Because they are rated by different people?

hello
hello
9 months ago

BO-RING!

ANDREW BROWN
ANDREW BROWN
9 months ago

In 2006 a great Swedish former winner came back to Eurovision with a great song. Carola like the title was Invincible or so we thought. Up against the host nations own great returning performer Anna Vissi also with a great song She like her song had Everything to win. Both had great draws in the final but then attention switched to monsters from Finland with a rock song. Surely not even though they had a great song video release ahead of the contest! History can’t repeat itself can it!!!. Kaarija is everywhere. Likeable funny and a great catchy song. Only… Read more »

Marcin
Marcin
9 months ago
Reply to  ANDREW BROWN

The cope is real.

CookyMonzta
CookyMonzta
9 months ago
Reply to  ANDREW BROWN

Fortunately Käärijä will get a lift in the semi, with the pimp spot. Where they put him in the final (ahead of Loreen or behind her) could make or break him. Could be as many as 5 songs in the running.

Bandido
Bandido
9 months ago
Reply to  ANDREW BROWN

Invicible was medicore song though, so was much easier to beat it by Lordi.

Bernard
Bernard
9 months ago

Delusion is real.

Lumostark
Lumostark
9 months ago
Reply to  Bernard

The delusion that Finland can beat Sweden you mean?

Benito Camelo
Benito Camelo
9 months ago
Reply to  Lumostark

När Jag blundar was robbed tho

asdfa
asdfa
9 months ago
Reply to  Benito Camelo

Still obsessed with När Jag Blundar and sad that Pernilla didn’t release anymore music after that…

Benito Camelo
Benito Camelo
9 months ago
Reply to  asdfa

That was the norm with Finnish ESC acts at the time, to my understanding. They had no support after the contest. Finland turned things around pretty recently, fortunately for up and coming acts

Lumostark
Lumostark
9 months ago
Reply to  Lumostark

Finland is not winning this year, just telling you all so you can start to cope

Kobe
Kobe
9 months ago

Please give that trophy to Loreen ( so that constant whining finally comes to an end )

beccaboo1212
9 months ago

Don’t doubt me, but when Loreen said filming a music video for “Tattoo” wasn’t a priority at the moment, I hope it doesn’t mean the song is never getting a music video because that would break the law of any song release as a single, Eurovision or non-Eurovision. What’s worse is that Eurovision’s YouTube channel calls national final performances music videos, which I think from 2024 onward should be forbidden. The average music video shouldn’t have the song’s live recording and audience cheering unless the video is concert-themed. Secondly, the ceiling could take up 90% of the stage in Liverpool.… Read more »

Escfan
9 months ago
Reply to  beccaboo1212

I actually never thought about that. Do Swedish entries usually get music videos?

They either seem to be way after the selection or a lyric video. The only ones I can think of off the top of my head since 2015 that had one are 2016,2018 and 2022 but that was a good while after it won Melfest.