It’s out. And it’s yours. Those were Loreen’s words on Instagram as she finally celebrated the release of “Is It Love,” her Eurovision follow-up single.
 
As ever, Loreen sought to meld pop with art. Describing the song she says:

“’Is It Love’ was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion.”

“It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important.”

“And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”

As with “Tattoo” and “Euphoria,” Loreen’s powerful voice reigns over cinematic production. During the contemplative verses she admits to “workin’ on the riddle of your heart” as she’s “lost you in the maze.” And then her plea, which can only be answered by a question: “Now let me out. Is it love?” It all swells into a Sia-like chorus.

The track is written by MTHR (”Can’t Tame Her” – Zara Larsson, “Better Days” – Neiked) together with Dag Lundberg (”Where Are You Now” – Lost Frequencies) and Maia Wright (Armin Van Buuren, Gryffin NOTD). The vocal production is made by Albin Nedler (Harry Styles, Sam Smith, Selena Gomez), and mix engineer Josh Gudwin (Bad Bunny, J Balvin, Justin Bieber).

Loreen is set to embark on a sold-out UK & European tour this winter, kicking off in Dublin on 7 November with shows in Glasgow on 8 November, and London’s Electric Brixton on 10 November with a further 15 stops across Europe before wrapping on 5 December in Paris, France.

With stage visuals designed by Tobias Rylander whose previous work includes lighting design for Beyonce’s Renaissance World Tour and Loreen’s very own Eurovision-winning performance of “Tattoo”, the show promises to be a completely immersive experience, mimicking Loreen’s personal ethics of prioritising connections with fans, nature, spirituality, and music.

THE TATTOO TOUR UK & EUROPE 2023
7 November – Dublin, Ireland (Opium Rooms)
8 November – Glasgow, UK (St Luke’s & The Winged Ox)
10 November – London, UK (Electric Brixton)
12 November – Amsterdam, Netherlands (Paradiso)
14 November – Antwerp, Belgium (Trix)
15 November – Berlin, Germany (Metropol)
16 November – Warsaw, Poland (Klub Stodola)
17 November – Hamburg, Germany (Docks)
19 November – Oslo, Norway (Rockefeller Music Hall)
20 November – Copenhagen, Denmark (Vega)
23 November – Stockholm, Sweden (Cirkus)
26 November – Helsinki, Finland (Vanha Ylioppilastalo)
27 November – Tampere, Finland (Pakkahuone)
29 November – Tallinn, Estonia (Noblessner Foundry)
30 November – Riga, Latvia (Palladium)
1 December – Kaunas, Lithuania (Kauno Arena)
4 December – Zurich, Switzerland (X-TRA)
5 December – Paris, France (Alhambra)

Is It Love lyrics — Loreen

You’ll find me in the echo of the dark
Workin’ on the riddle of your heart
Lost you in the maze, now let me out
Is it love, is it love, is it love?

Without a warning, we got a sign
Will you call me or will you hide?
There’s a shadow in my mind
How do I know it?
Is it love?

Tell me, what in your heart am I now?
Is it love? Is it love? Is it love?
Tell me, what do you feel in the night?
Is it love? Is it love? Is it love?
Is it love?
Is it love?
Tell me, how do you sleep when I’m right by your side?
Is it love? Is it love? Is it love?

You’ll find me in the middle of the sea
Drownin’ in the words that we don’t speak
Bring me out, don’t leave me in the deep
Is it love, is it love, is it love?
Without a warning, without a sign
Will you call me or will you hide?
There’s a shadow in my mind
How do I know it?
Is it love?

Tell me, what in your heart am I now?
Is it love? Is it love? Is it love?
Tell me, what do you feel in the night?
Is it love? Is it love? Is it love?
Is it love?
Is it love?
Tell me, how do you sleep when I’m right by your side?
Is it love? Is it love? Is it love?
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Venycal
Venycal
5 months ago

This song is a grower for me!

Wedding Cake Island
Wedding Cake Island
5 months ago

A wonderful song from Loreen

MyName
MyName
6 months ago

So much better than the overrated Tattoo

Thallo
Thallo
6 months ago

I personally love it. Loreen’s team is clearly going for an (even more) mainstream song to follow Tattoo, which isn’t an issue, perhaps she just wants to gain more fans or go viral on TikTok again.

I have no doubts Loreen’s upcoming singles will be more unique and experimental. I’m enjoying the Moroccan sounds in her music lately, I hope to hear more!

UNA SPARKLE
UNA SPARKLE
6 months ago

*Crickets*

Denis
Denis
6 months ago

Never thought I would say ” needs to be longer. Cause it ends so abruptly..
But that is the only critique I have, the song is great. So happy now that Loreen has control over her own career and what she wants to do, as opposed to the EDM star fans and record labels wanted her to be.

UNA SPARKLE
UNA SPARKLE
6 months ago

Sprachlos … keine Ahnung … nothing. Nothing!! Why??

Jon
Jon
6 months ago

What a disappointment, I was expecting something good.

Yuarith
Yuarith
6 months ago

Overly repetitive for its short length, pretty disappointing follow-up single, which came late

Bejba
Bejba
6 months ago
Reply to  Yuarith

Its So Funny To Me That Even After All Of This Hate , Blankas New Song Rodeo Outsold Plastic Loren And This Payola Single To Bits . No Amount Of Money Can Buy Tallent , Loren.

Mariah
Mariah
6 months ago
Reply to  Bejba

Damn, you care way too much. Get a life and stop being a prick.

Bejba
Bejba
6 months ago
Reply to  Mariah

How Dare you Insalt Me

Mariah
Mariah
6 months ago
Reply to  Bejba

And how dare you insult Loreen? Why don’t you just frock off?

Ali
Ali
6 months ago
Reply to  Mariah

agree with Mariah

Bejba
Bejba
6 months ago
Reply to  Mariah

I Called Her Plastik . Thats Not A Insault Its Just Pointing Out Obviouse Things

Tino
Tino
6 months ago
Reply to  Bejba

Loreen may be plastic, Blanca is botox. Not better if you ask me.

vetrina
vetrina
6 months ago

I love Loreen but this is pretty mediocre and disappointing for a follow-up to a smash hit!

Dawid
Dawid
6 months ago

Meh :/

Where are people who claimed she’ll turn into worldwide known star soon and all she needed was ESC win to gain momentum? Yeah, exactly

Bejba
Bejba
6 months ago
Reply to  Dawid

They Are Delusional . Dont Pay Atencion To Them

Jamie
Jamie
6 months ago
Reply to  Dawid

Tattoo wasn’t even a hit outside Europe, some fans are so delusional

Joey
Joey
5 months ago
Reply to  Jamie

It hit the charts in multiple countries, but just for like a couple of weeks or something.

Bejba
Bejba
5 months ago
Reply to  Joey

Payola . Its Robot Streams Thats Why It Disapear So Quick . Swedish Label Buys Them For Her

Grft
Grft
5 months ago
Reply to  Joey

In France the song is in the top20 single charts since august. Still #12 in the spotify streaming charts at the moment. Also the most played song of the summer in the radio. Here this song has been HUGE for months

Jessica Folcker
Jessica Folcker
6 months ago

I still prefer ‘Sötvattentårar’ over this or ‘Tattoo’. There, I said it.

realtif
realtif
6 months ago

This is very basic.

Nikki
Nikki
6 months ago

Slightly out of topic. Am I the only one curious about how the 250 vote is going to be this year. Is Loreen’s crowd going to agree in rally one one of her songs to make her get back in #1? Is her voting going to get split and someone else (Chanel again or even Kaarija) getting up there?

Jonas
Jonas
6 months ago
Reply to  Nikki

I would not be surprised if Cha Cha Cha wins in a spiteful attempt to “avenge” Loreen’s win in Liverpool.

pink bucket hat
pink bucket hat
6 months ago

is 2 minutes becoming the standard nowadays for songs

Sam
Sam
6 months ago

That’s sadly part of the tiktok effect on society. Fast changes, poor concentration.

Joey
Joey
5 months ago

Appearantly. It’s getting annoying, ngl.

Yankee
Yankee
6 months ago

Great song from the best singer at Eurovision

Jo.
Jo.
6 months ago

i think it’s more rihanna-oriented than sia

Bejba
Bejba
6 months ago

Genericaly Bad . Plastic Sweden and Plastic Loren Deliver Another Ai Generated Song .. Who could Guess This ?

Bejba
Bejba
6 months ago
Reply to  Bejba

Eurowision Gays Need to Under Stand That Her Career Ended In 2012 . Payola Wont Save Her Now

Tino
Tino
6 months ago
Reply to  Bejba

You’re aware that by showing how biased you are in each of your comment, your opinion is no longer worth anything, right?

Bejba
Bejba
6 months ago
Reply to  Tino

Its Not Opionian its Just Facts

ECD534
ECD534
6 months ago
Reply to  Bejba

“Eurovision gays” are you queerphobic?

Bejba
Bejba
6 months ago
Reply to  ECD534

Only To Ones That Suport This Terrible Swedish Plastic And It Seems To Be Many . So Naeve They Fall For Payola

ECD534
ECD534
6 months ago
Reply to  Bejba

You shouldgo to YouTube and listen to actual AI generated songs. You con feel the difference 😉

Concerned fan from Israel
Concerned fan from Israel
6 months ago

Sorry that it’s out of the subject. But does anyone know when will the final list of participants will be revealed??

UNA SPARKLE
UNA SPARKLE
6 months ago

It’s end of business day in der Schweiz home of eh-boo. Is there no press release on participating countries in “SWEurovision 2024”?

Lolek
Lolek
6 months ago

An excellent follow up single to Tattoo! While I really like it, I feel like some amazing remixes can be made from this song.

Lolek
Lolek
6 months ago
Reply to  Lolek

As a follow up to my comment, the “Festival Remix” of this song, on YouTube, is pretty awesome!

Anonymous91
Anonymous91
6 months ago

its live was also very good at our tv awards show here in netherlands, she also did Tattoo here

Mariah
Mariah
6 months ago

I absolutely love it. My only complaint is that the song is way too short. Other than that, it’s brilliant. So proud of Loreen.

Jonas
Jonas
6 months ago

I like the distinct instrumentation of the first two seconds, my immediate thought is “this sounds promising”, then in kicks the overly familiar computery wave sound and I think “uh oh, we’re in trouble now”, but luckily it recovers. A grower, I suspect.

Jonas
Jonas
6 months ago

“UK and Europe Tour”
The UK is still in Europe! The island of Great Britain did not relocate to the Pacific after Brexit.

Anna
Anna
6 months ago
Reply to  Jonas

Well the Pitcairn Islands are located in the Pacific and those islands are under British rule…

Anne Im
Anne Im
6 months ago

I LOVE this song! Loreen never disappoints

sknfaojsn
sknfaojsn
6 months ago

Tbh I really like this- it’s one of those songs that just feels like a (short) hit the first time you listen to it but it still has all the Loreen hallmarks- the bad enunciation (I say this in an affectionate manner), the unique instrumentation and her distinctly beautiful vocals. Very very happy that Loreen finally has management that has the capability of making her a global star- not just another “EDM girl” that we were awash with in 2012 or a little too inaccessible with Ride (as much as I loved it). I look forward to the debut album… Read more »

Laura
Laura
6 months ago

Loreen became a sell-out.

Anna
Anna
6 months ago
Reply to  Laura

better than being a burn-out

Ethan1994
Ethan1994
6 months ago

I wish it were longer, that’s my only major criticism. Other than that, I love it. It’s a lot more mainstream than what I would expect from Loreen.