With Eurovision 2024 season now fully in swing, the European Broadcasting Union and Swedish broadcaster SVT have revealed the 2024 contest’s branding and artwork! 

The artwork is based around “The Eurovision Lights”, a concept created by mixing the Northern Lights and the Power of Music which Eurovision provides us. We see the shapes of Aurora Borealis mixed into a shape akin to an equaliser. The colour palette is bold, the font even more so – it provides one of the most modern designs in recent contests. 

Despite it’s modernity, the branding purposely has retro vibes added in, to create something everyone can enjoy, and resonate with. We have seen blends like this before with design from artists like Dua Lipa‘s work, and in Spotify’s platforms and their annual Wrapped feature.

Elements of the design can be manipulated such as colour transitions, thickness of the bars in which the equaliser effect is set, and speed of the flow of colour up and down the bars. Flags are set to be created this way, as well as other design features in the show.

The design keeps the “United by Music” slogan from the 2023 contest, which will be the slogan for all future editions. 

Full press release below

 

Press release from the EBU: The Eurovision Lights

Northern lights central to the visual identity for the Eurovision Song Contest 2024

Following the announcement by SVT and the EBU that the slogan “United By Music” will be used for the 2024 Eurovision Song Contest in Malmö we’re excited to reveal how the slogan will be visually expressed through the branding of the event via “The Eurovision Lights”.

About the identity

By combining the northern lights and the harmonic rhythm of sound equalizers, a visual was created – “The Eurovision Lights”. The concept is based on simple linear gradients, inspired by the vertical lines that permeate both the northern lights and sound equalizers, and has been created to be a versatile identity that can be adapted according to need and devices.

This scalability is central to ensuring a consistent experience regardless of platform or screen size.

“We are so proud to present an identity that is designed to be flexible and useful both on and off screen, said SVT’s Christel Tholse Willers, Deputy Executive Producer of the Eurovision Song Contest 2024.

“It is inspired by the magnificent “northern lights”, the beauty and mystery of which has been transformed into “The Eurovision Lights”. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling official brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces,” she added.

A story in itself

Johan Bello from design agency Uncut, created the artwork.

“The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest’s colour palette as the driving force,” he said.

“This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways,” he added.

“Our goal is to use clean, simple gradients as basic building blocks to create a Eurovision identity that is bright, modern and forward-looking,” added Sidney Lim who was also involved in the design.

What do you think of the design and branding for Eurovision 2024? Will you be collecting all the colourful merch to come? What is your favourite part of the design? Let us know what you think in the comments below. 

 

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Ant
Ant
2 months ago

The static version reminds me a lot of Swiss poster design

Ant
Ant
2 months ago

To me, it looks good. Simple but effective and versatile. And I really like that we’re finally moving past dark blue every year, more colors yes please

henno
henno
2 months ago

Sveriges Television Presents – they love saying that.

Yudhistira Mahasena
2 months ago

What is the name of the font?

TJCat
TJCat
2 months ago

Olly Alexander confirmed for the uk!

Im so fab
Im so fab
2 months ago

We are talking about Sweden, the country with the most amazing hostings. I’m sure the theme will fit perfectly with the rest of the show.

Devito
Devito
2 months ago

This is so bad it’s worse than Italy.

Fast Food Music Lover
Fast Food Music Lover
2 months ago

The visuals for 2013 and 2016 are too similar for me. Sometimes I forgot which is which.

Glad they decided to go with something more simple this time.

Samira
Samira
2 months ago

Looks more like a design student’s portfolio website than a Eurovision logo. Not a good thing

Azuro
Azuro
2 months ago

Actually offensive to the eyes.
Wouldn’t be out of place in a contest in the 70s

EurovisionaryVoice
2 months ago

Nice!

Corey
Corey
2 months ago

Northern lights or whatever, but this isn’t giving Eurovision vibes at all. Not a fan to be honest, are we only going to get a different colour theme from now on?

Miko
Miko
2 months ago

Marija Šerifovi? just got a baby… I think it’s worth mention it

Milan
Milan
2 months ago

Somebody actually got paid for that?!

sparkling points
sparkling points
2 months ago
Reply to  Milan

If it ain’t a freebie, then who actually paid for it? Pan-european licence fees? No wonder broadcasters (peoples) fees got so expensive!! SWEbu’s pockets if different from previous? Contribution from the lovely people of Malmø? A reverse offering from the elves?

Ari
Ari
2 months ago

You should see the homepage of this uncut agency, it’s plain black and white. Very creative. And of course, based in Stockholm. Pretty sure someone in Malmö could have done that as well. Or Marstrand even.

Whisker
Whisker
2 months ago

ALL HAIL THE ELVES!

Konstrakta
Konstrakta
2 months ago

I am really positive but you may wonder why it hits so much nerve in people.
Let’s hate on as much as you can!!!
Sweden, you’re doing a fine job!!
No hear me: more than fine ??

Jonas
Jonas
2 months ago

I like it!

clothespin
clothespin
2 months ago

I could recreate that with google slides :/

Yuarith
Yuarith
2 months ago
Reply to  clothespin

Even with Windows Paint lmao

duxx
duxx
2 months ago

wtf!?
Is this logo for ESC in 1979?

sparkling points
sparkling points
2 months ago

Croatia! So exciting!!

WESSEL
WESSEL
2 months ago

Think it looks great! But boycotting the ESC-week this year!

Chessguy99
2 months ago

Neons were the trend in 2023.Looks so recycled.

L'oiseau
L'oiseau
2 months ago

I find this awesome! Modern and retro at the same time. On that front, Sweden never disappoints!

Babje
Babje
2 months ago
Reply to  L'oiseau

you can’t say that here

L’oiseau
L’oiseau
2 months ago
Reply to  Babje

Ok I see that is a real Sweden downgrading and bashing going on… Worst than against Portugal 2018 and that was pretty horrible. I don’t find this fair for no country, even Sweden

Ronnie
Ronnie
2 months ago

Country name that comes to mind in different subjects and so on: Pizza -> Italy Tulip fields -> The Netherlands Sunflower -> Ukraine Meatballs -> Sweden Mountains -> Swizerland Chocolate -> Belgium Hot Springs -> Iceland Northern lights -> Finland Just because USA has hot springs, many of us think of Iceland when we talk about them. It’s part of their country’s heritage, nothing away from the US or it’s people, but maybe hot springs aren’t the first thing that comes to mind when thinking of USA. So why choose a theme like this, when there’s small part of Sweden… Read more »

Helene
Helene
2 months ago
Reply to  Ronnie

Excuse me, have you ever been to Sweden? Most of our country is situation in the north. We are one of the largest countries in the nort. Last year we had these lights even in Stockholm which is considered in the south of Sweden. You have no clue.

Dandi Dansa
Dandi Dansa
2 months ago
Reply to  Helene

https://www.routesnorth.com/sweden/things-to-do-in-sweden/seeing-the-northern-lights-in-sweden/

“It is possible to see the northern lights much further south than Jokkmokk, however, and during periods of particularly high solar activity, it’s not unheard of to see the aurora as far south as Stockholm and Gothenburg.

These events are pretty rare, though, and planning an aurora-spotting trip to anywhere in southern Sweden is probably a bad idea.”

Don’t spread misinformation Helene.

Helene
Helene
2 months ago
Reply to  Dandi Dansa

As I said it is a phenomenon you see as often in Sweden as in all Nordic countries of course more often in the northern Sweden. It is not more common in the other northern countries like Finland or Norway than in Sweden. I know since I am Swedish.

Helene
Helene
2 months ago
Reply to  Helene

Have you seen jonna videos about the northern lights in Sweden? https://youtu.be/N-TV_6eIDxw?si=RLgItVYiuYuqTKEs

Helene
Helene
2 months ago
Reply to  Helene
Helene
Helene
2 months ago
Reply to  Dandi Dansa

It is the whole Seden that is represented in the competition not the only the south. I am not spreading misinformation. Sweden is a large country the north has as much northern lights as our neighbors.

Helene
Helene
2 months ago
Reply to  Helene

People here cannot handel facts. Why do you dislike swedes so much? Even so much that facts are downvoted.

Riks
Riks
2 months ago
Reply to  Ronnie

You can’t see northern lights almost anywhere in Sweden, except in a small part in north where like no one even lives, you’d have to go to Finland or Norway where you could see them almost every day.

But if this is that simple, then Denmark could host with theme too as Greenland is so north. Or maybe with polar bears.

Helene
Helene
2 months ago
Reply to  Riks

If you look at the map in the fact section about northern lights you will see that in the southern part of Norway and Finland it is not that common either. And that is where most Finn’s and Norwegian also lives.

Anonymous91
Anonymous91
2 months ago

am curious when Belgium’s Mustii will give us first entry teasers, i am enormously high expectations for them this year, and i really can’t wait for his entry on topic, a logo, slogan, artwork doesn’t matter too much for the shows, like this you can have more time to put into the staging design, green room design, carpet ceremony colour choice idea, i’d say a bit blue and yellow, like sweden’s flag colours and i’d say also do an opening ceremony like we had last edition to promote more swedish music maybe and maybe Mans can host this opening ceremony?… Read more »

Bela
Bela
2 months ago

I mean… The last two times they came up with a butterfly and a dandelion, so I can’t call this one uninspired after those. I’m sure it will look good on tv though I still hope they will have a proper logo too going with this theme.

vetrina
vetrina
2 months ago

Meanwhile, Malmö has nothing to do with the Northern Lights, as it locates literally on the southern tip of the country!

Dandi Dansa
Dandi Dansa
2 months ago
Reply to  vetrina

You can’t see Northern Lights almost anywhere in Sweden, so it’s a bit odd choice to begin with, most of Southern Swedes have never even seen them in real life and 90% of Swedes live in south.

Helene
Helene
2 months ago
Reply to  Dandi Dansa

Well it is still phenomenon that is happening in Sweden. Even if most Swedes live in the south. It is the same in all northern countries. People live more in the south.

Robbie
Robbie
2 months ago

It’s far too boring for me. It hardly screams “come watch Eurovision in Sweden!” However, apart from us super fans, we’ve got to remember that the majority of viewers will not even notice the artwork, slogan or branding – it’s not important to the general audience. I always think that when we get to see the artwork, we get a hint of what the stage might be like – well, the backdrop anyhow – and I think we might be pinky/pastel colours this year : how kitsch!

Anna Karenina
Anna Karenina
2 months ago

Wow it’s hideous!

Jo.
Jo.
2 months ago

I’m willing to forget how bad these are if they invite Robyn to perform as an interval act

ThePointsMan
ThePointsMan
2 months ago

I have mixed feelings about it. At least it’s not another dark-backgrounded logo as many of those in the past years. I’ll miss the yearly slogan -I do agree some slogans were pretty cliché, but in general they gave each edition a distinctive identity. I can’t wait to see what the merchandise will be like.

jercle
jercle
2 months ago

Slightly off-topic, but I really want the heart logo to go. It’s 20 years old now and looking very tired.

L'oiseau
L'oiseau
2 months ago
Reply to  jercle

Absolutely agree! It’s time to refresh the logo, which was never very much inspired to begin with.

jercle
jercle
2 months ago
Reply to  L'oiseau

Thanks for agreeing! I’m really surprised about how heavily this has been downvoted.

Jonas
Jonas
2 months ago
Reply to  jercle

I never liked it to begin with. I much, much, much preferred the more artistic ones that came before it. They weren’t all great, but at least each year had its own personality. 1994 might be my favourite. The current one got a refresh at some stage, so it is at least a little better than it was, but yeah… time to go.

jercle
jercle
2 months ago
Reply to  Jonas

Unfortunately, your first sentence explains why the EBU brought it in – they didn’t want each year having its own personality and wanted the same logo from year to year. At least it was only in Istanbul that we had to deal with it alone…by 2005, the “sub-logo” concept had arrived, and most years the sub-logo has pushed the generic logo aside. RTÉ did a great job with logos, 1988, 1993, 1994 and 1997 all stand out as great logos, as do 2000 and 2001. On the other hand, 1998 and 1999 were abysmal…they just took the EBU logo and… Read more »

Klax
Klax
2 months ago

I mean, it’s not really iconic but its effective and charming. Plus it will be easy to use with all the transitions and effects and colors, there are no complicated shapes, just rectangles. I just miss something more… lets just say, daring and risky. This one is safe and slightly boring. But far from bad. So… Let’s go!

1998
1998
2 months ago

I am confused? Is this supposed to be a logo or just a background?

Adam
Adam
2 months ago

My Idea for a new slogan this year would have been “ The Power Of Love” with many different coloured shapes surrounding it

Jonkonfui
Jonkonfui
2 months ago
Reply to  Adam

The power of LOVE sounds a bit unrealistic in today’s Europe. I think It should be something more real, more like a wish than a corky statement “Different but together” or something like that.

Yuarith
Yuarith
2 months ago
Reply to  Jonkonfui

I agree, “power of LOVE” sounds cheesy and out of place as you said. I love your idea, it’s currently way more relatable, even for non-Europeans like me 🙂

Gav
Gav
2 months ago

I need to see it on a mug or t shirt then I will judge.

CatcoolH
CatcoolH
2 months ago

I dont understand why people are criticising this design so much, I quite like it!

1998
1998
2 months ago
Reply to  CatcoolH

It’s confusing.

Boo
Boo
2 months ago

It’s graphics! Who gives a F.

Johiii
Johiii
2 months ago

they won too often in recent years obviously, finland would have probably been more creative

CatcoolH
CatcoolH
2 months ago
Reply to  Johiii

Can’t you let go of the fact that Finland didn’t win?

Johiii
Johiii
2 months ago

veeery ugly and i hate the idea of no new slogans anymore -.-

Teddi
Teddi
2 months ago

*gasps in disbelief*

Ray
Ray
2 months ago

This is just gross and ugly.

Colono
Colono
2 months ago

So basically there is no logo this year. I like the colors though.

MTD
MTD
2 months ago

This is…guys, WHY ON EARTH U LET SWEDEN WIN AGAIN?

This is…to put it mildly, amateurish and gross.

zuikis
zuikis
2 months ago
Reply to  MTD

“sweden sweden why did you vote for sweden now look at this nasty ugly branding”??

zuikis
zuikis
2 months ago
Reply to  zuikis

pls touch some grass or something get well

CatcoolH
CatcoolH
2 months ago
Reply to  MTD

Amateurish and gross are big words for a simple design

Jake
Jake
2 months ago

I knew Sweden was big on recycling but now they’ve gone and recycled last year’s slogan and now are recycling Spotify’s 2023 Unwrapped…I am pretty sure Melfest will be a bunch recycled songs given the recycled names of the same composers…will there be anything new to this year’s contest or is Sweden just phoning it in on an old Ericcson.

Neil
Neil
2 months ago
Reply to  Jake

Graphic designer here, other than “bright colours” it is nothing like Spotify’s 2023 Unwrapped

Mqe
Mqe
2 months ago

It’s very generic, reminds me of Spotify wrapped. But then again, I didn’t like the design last year and this is at least marginally better in my opinion.

Edgar
Edgar
2 months ago

It is cool, but weird to relate to northern lights in May

1998
1998
2 months ago
Reply to  Edgar

Aurora Borealis, Simpsons fans knows the best.

J-F
J-F
2 months ago
Reply to  Edgar

And you have a better chance to see these northern lights near the Polar Circle than around Malmö.

Vassilis G.
Vassilis G.
2 months ago

Take 2013 and 2014 designs and swap with 2023-2024 , those two look more 2023 and 2024 than the actual ones.
Actually Turin 2022’s soundwaves theme look so so much better and modern

Bucket
Bucket
2 months ago
Reply to  Vassilis G.

2013 and 2014 actually look outdated and design trends have moved on to better (in my opinion).

Yuarith
Yuarith
2 months ago
Reply to  Vassilis G.

My only issue with Turin was that it looked too opaque at times, but it was very cool nonetheless

ThePointsMan
ThePointsMan
2 months ago
Reply to  Yuarith

I take your point.

1998
1998
2 months ago
Reply to  Vassilis G.

Turin was way too underappreciated. At first I thought it was basic, but when the live show came, the soundwaves dyed in flag colours looked great.

NoMoreEscAddicted
NoMoreEscAddicted
2 months ago

I like the colors, I’m so a fluorescent sucker, the idea behind makes sense but I’m not into the sharp of it and how they divided it in 3 parts with straight lines. This black font for the slogan wouldn’t have been my choice, but overall it’s nice.
I love yellow like crazy so of course last year branding was made for me, this one has a litlle bit of yellow too so I can adopt it lol.

Yuarith
Yuarith
2 months ago

Looks nice, but gives me big Spotify Wrapped vibes nonetheless

Yuarith
Yuarith
2 months ago
Reply to  Yuarith

Sorry, just re-read the article and saw that they worked with the same team behind Spotify Wrapped’s design, but still looks uninspired and lazy anyways xd

Ana
Ana
2 months ago

When a designer says it got an inspiration from something it doesn’t mean that it’s supposed to look exactly like that something! When a designer makes a chair inspired by a bird for example, do you actually expect him to just make a giant version of that bird that you sit on? The process is more of taking a specific part such as color, texture, pattern or a combination of them and incorporate that into the design.

Jamie
Jamie
2 months ago
Reply to  Ana

Judging by most people in this comment section, yes, they actually think that’s how design works

Bucket
Bucket
2 months ago
Reply to  Jamie

People who like 2013 logo/theme art just have bad taste in design.
Not saying that 2024 is anything spectacular, but it’s passable.