The Eurovision 2024 stage design has arrived — and it’s a doozy!

Ebba Adielsson, Executive Producer, said:

“It is with great pride that we present our vision of the stage and lighting design for the Eurovision Song Contest 2024. We have not seen anything like this before at Eurovision and the concept gives us endless opportunities to create unique spaces and expressions for both the competing artists and the opening and interval acts. Florian and Fredrik’s creation is simply fantastic and it will be so much fun to see the end result!”

The design includes movable LED cubes along with LED floors — and the latest in light, video and stage technology. The stage rests in the middle of the audience and is shaped like a cross, “creating a unique 360-degree experience that the audience and viewers will get to experience in May,” according to the EBU.

Production designer Florian Wieder light designer Fredrik Stormby are behind the dreamy concept.

In an EBU statement, Florian Wieder said:

“I am so happy to be part of the Eurovision family again! Putting together an exceptional show is a team effort and I’m proud to be part of a dream team of professionals – just the right constellation of people to come up with something different and new. We all have the same vision of what this show should be and how to take Eurovision to the next level, and for me Sweden is always a guarantor of good music and entertainment.”

 

Fredrik added:

“We believe that together we have created what is an unexpected and updated concept for the Eurovision Song Contest 2024 and are looking forward to showing it off for real! I am honoured to have been commissioned to design the light and video in collaboration with the team from our studio, and the production team that SVT has put into place for the project. 

We’ve developed a strong concept together, and I’m really looking forward to the continued collaboration in production, the creative process with the delegations, and eventually getting my teeth into the show and doing the broadcasts!”

The EBU said:

“The stage and lighting design for the Eurovision Song Contest 2024 puts the audience in focus more than ever before, and as a viewer you will get to experience a visually revolutionary concept where the stage is placed centrally, surrounded by the audience.” 

 

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Erik
Erik
1 month ago

The stage sure lol cool and innovative. But I can’t stop thinking about possible stage invaders from every direction…… a security nightmare.

Sam
Sam
1 month ago

2023 Fiasco – Undeserved winner – Sweeden = Shame!!!

Sondergenehmigung
Sondergenehmigung
2 months ago

Definatly a good idea to tr something new. On the other hand if I think about it for a while…hm
Maybe they should just have built one of those stages that had a part of it going into the crowd.

>>The artist should decide themselves how much being in the middle of the crowd is matching their songs vibe/artistic purposes!!!<<

Boo
Boo
2 months ago

This could be very difficult to stage for the delegation, an island stage is so expose, are there still a stage where the led is?

PuppetOnAString
PuppetOnAString
1 month ago
Reply to  Boo

The boxes can lower and create a LED “wall” that scales down the stage too for a more intimate setting

Jo.
Jo.
2 months ago

very appropriate for some abba hologram stuff

Mattias Sollerman
Mattias Sollerman
2 months ago

It’s worth mentioning that Fredrik Stormby’s company Green Wall Designs worked on the light and video design for Loreen’s performance this year.

L’oiseau
L’oiseau
2 months ago

The only innovation I see is that it is surrounded by the audience the whole time, which might leave its mark. Other than some old design and too much LED.

PuppetOnAString
PuppetOnAString
1 month ago
Reply to  L’oiseau

There is never too much LED lol. Also, where is the same old design? We have never seen a stage like this for Eurovision

Hello ho
Hello ho
2 months ago

Put a needle on it !

Sucof
Sucof
2 months ago

black and LED = creative boredom

WESSEL
WESSEL
2 months ago

Incredible design – but boycotting ESC-week this year!

Fast Food Music Lover
Fast Food Music Lover
2 months ago
Reply to  WESSEL

You mean next year?

WESSEL
WESSEL
1 month ago

Exactly (thank you!)

Anna
Anna
23 days ago
Reply to  WESSEL

your loss

You're delusional
You're delusional
1 month ago
Reply to  WESSEL

And no one cares…

Jake
Jake
2 months ago

Works for me. But I’m not offended by most stages (unless they malfunction). Just seems like a giant LED with a cross stage. People are going nuts the audience is all around but didn’t the audience also surround lots of the stage last year. I remember joker out being surrounded by a mosh pit and mimicat walking down the catwalk with audience on either side. It actually feels very reminiscent to Rotterdam which Florian also designed.

ALL W
ALL W
2 months ago
Reply to  Jake

This could benefit the performance of Joost Klein.
He LOVES opening mosh-pits!

Fast Food Music Lover
Fast Food Music Lover
2 months ago

It looks really sleek!

Looking forward to see the stage in action! I was similarly impressed by last year’s stage but during some of the performances i felt the stage was very claustrophic. Glad they decided to open up all the sides this time for artists to perform in 360 degrees.

Yuarith
Yuarith
2 months ago

Being the contest held in Sweden, I didn’t expect the team to come up with a cool and innovative stage design! Performances will look fantastic this year! 😀

Alexandre
Alexandre
2 months ago

Stockholm + Tel Aviv + Rotterdam + Loreen entry = Malmo stage 2024. I love it!

Claude
Claude
2 months ago

This looks awesome!! Very much reminds me of Rotterdam 2021 (one of my favourite and most versatile stages!), can’t wait to see all the staging and lighting for the songs!!

ESC Commentator
ESC Commentator
2 months ago

How will they bring props to the stage?

CatcoolH
CatcoolH
2 months ago

There’s still a bridge to a backstage area

sparkling points
sparkling points
2 months ago

Hopefully events like those of 2010 and 2017 will not happen on that stage.

Thom
Thom
2 months ago

What happened then?

Jonas
Jonas
2 months ago
Reply to  Thom

Stage invaders!

Heyey
Heyey
2 months ago

Looks absolutely great and gorgeous! BUT… It’s created by Florian Wielder again smh.. I mean he knows how to do his job, but its almost like we’re getting the same stage designer every year now as well (along with the slogan). I have to say though that I’m excited about this, I loved the stage design in 2016 and I’m sure this will be equally great. I really like the futuristic and modern vibe it’s giving.

Davie
Davie
2 months ago

I really love the concept. It looks genuinely innovative and fresh.

My only concern is that Florian Wieder made similar claims for the Rotterdam stage and it just ended up being a boring 2D LED wall.

but anything with kinetics and depth has to be good. Can’t wait.

Real Bejba
Real Bejba
2 months ago
Reply to  Davie

His Clams Always Fall Short We Should Not Beleief Anything This Lying Man Says

Big Clam
Big Clam
2 months ago
Reply to  Real Bejba

Clams are the absolute worst of all the molluscs. So deceitful!

Tino
Tino
2 months ago
Reply to  Davie

Tbh I think the 2021 stage was great and the moving LED wall looked great if used correctly. I’m still in love with the performance from Portugal.

Real Bejba
Real Bejba
2 months ago

Preticable Swedish Trys To Come Up With Such Mizerble Ideas . No One Wants This Stage It Feels Like Wresling Rink With Them Right In The Centre

Real Bejba
Real Bejba
2 months ago
Reply to  Real Bejba

Best Stage I Will Say Is Serbija In The 2008 Eurowision Because It Was Just Beautiful . The Stage Director Should Be Serb Ewery Year Instead Of This Nobody . It Would Be Much Beter And Showcase The Balkan Talent

ECD534
ECD534
2 months ago
Reply to  Real Bejba

1: The Belgrade stage would have been nice if the background “screen” didn’t have such a low resolution. But props for making it semi translucent.

2: The 2024 stage was designed by a German

3: Are you from Serbia? You sound very patriotic and Serbia isn’t known as an LGBTQ paradise

4: Best stage was 2016. But that’s my subjective opinion.

Real Bejba
Real Bejba
2 months ago
Reply to  ECD534

Why Dose It Matter To You Where I Am From ?? Im Not LGBQTE So Stop Asoscieting Me With That Language .

ECD534
ECD534
2 months ago
Reply to  Real Bejba

Which language…?
And who said that you’re LGBTQ+?
What speaks against a bit of tolerance? It’s nearly 2024 and you’re acting like it’s 1924. You’re just one thing: Disgusting.

Doeplay
Doeplay
2 months ago
Reply to  Real Bejba

That’s exactly the stage we want!

Sandra
Sandra
2 months ago
Reply to  Real Bejba

Another “I am going to hate anything from Sweden”. Must be exhausting to have such a negative outlook

Real Bejba
Real Bejba
2 months ago
Reply to  Sandra

Escuse Me Its Not That Case At All I Supoort Some Of The Swedish Like . .

NoMoreEscAddicted
NoMoreEscAddicted
2 months ago

Sweden loves to have things hanging from the ceiling that go up and down, right? It must be a tribute to Loreen’s staging I guess… This stage feels very modern, extremely versatile, every single performances could be very very different. Are the big cubes led screens too or only led? In some other pics these cubes disappeared totally, so they have found a way to hide these massive structures, it’s impressive. The led floor screen cross shaped makes it very miss universe, very catwalk, again a lot of possibilities with this floor. I can’t see the green room, will it… Read more »

ThePointsMan
ThePointsMan
2 months ago

I like it, I think that’s a novelty among editions. I can’t wait to see the stage-ready light colours according to each country.
But wait, they should beware of another stage invader à la Australian-mock (actually Ukrainian) guy as it happened to Jamala.

Real Bejba
Real Bejba
2 months ago
Reply to  ThePointsMan

That Was A Hilarious Moment . He Should Be Australiens SpokesPerson If They Are To Stay In The Eurowision ( Wich They Should Not .) It Just Displays The Childish Actions Of Ukrainians

Douglas
Douglas
2 months ago

I’m Swedish and I have to start by saying that I’m quite surprised by SVT. It is clear that SVT intends to do something new both when it comes to this year’s art work and stage. Now it remains to reveal the host. And with this new thinking, I am almost completely convinced that we will not see Petra Mede as host next year. Good work!

Th16
2 months ago
Reply to  Douglas

Noooo , I really want her back. I don’t know if there’s anyone who can host it better.

Denis
Denis
2 months ago
Reply to  Th16

She is not the only one. There are plenty of talented women

ALL W
ALL W
2 months ago

Will love to see Joost Klein on that stage in May 24 creating a massive party.
He would LOVE doing that!!

Leo M
Leo M
2 months ago

Looks promising. Like a mix of 2021 and 2023

Karen
Karen
2 months ago

BREAKING!! “Ireland ‘can’t go on’ with Eurovision due to Israel’s participation”. This article was just published. Wiwibloggs, please report about this.

Zisk
Zisk
2 months ago
Reply to  Karen

One single politician with no power or say or sway is not newsworthy. Stop trying to stir sh*t

vetrina
vetrina
2 months ago
Reply to  Karen

Thank you Ireland! An example of a trully civilised country! Call out EBU’s double standards regarding Russia and Israel!

Real Bejba
Real Bejba
2 months ago
Reply to  Karen

Irland Is A Hipokrit If They Dont Withdrew From The Eurowision . They Only Supoort When Its Benefit To Him

anna
anna
2 months ago
Reply to  Karen

Ireland became one of the worst countries in the contest in the past 2 decades. They can withdraw and nobody might even notice.

Max Spencer
Max Spencer
2 months ago
Reply to  Karen

How is this relevant to the stage design?

duxx
duxx
2 months ago

Oh yes, it is a big wow indeed. I love it for some reason. It has some 2013 vibes, dont know why, maybe cuz it look bit smaller than expected, but these are just the rendering here. Glad that swedes always bring something new every time they host. This idea with stage being in central part is fantastic indeed. P.S. Somehow i have a feeling that all these upper cubes can lift up and down and i can already see loreen lying in the central part and singing tattoo, while the entire upper part of the stage goes up. God,… Read more »

Chris
Chris
2 months ago

Sweden never disappoints when it comes to hosting. Beautiful stage very 2024. With that being said I want a country that has never won before to host 2025.

Barry
Barry
2 months ago

Great job, but Switzerland now has to come up with something else if they win.

The Voice of Reason
The Voice of Reason
2 months ago
Reply to  Barry

lol so true! Imagine if every stage was just the flag of that nation as a shape!

The Voice of Reason
The Voice of Reason
2 months ago

Well I have to say, I like it a LOT more than the logo this year! I think the simple square design will compliment the logo design and give it that kick that was so hard to see a few days ago, aiding the northern lights theme by having the cubes and lighting all coming from the ceiling. It works quite well. Also, the same stage designer as 2021’s amazing Rotterdam stage and someone who had experience prior to Turin’s cock up is good to see! This shows that the EBU and SVT is taking in feedback from before! Also,… Read more »

Vincenzo
Vincenzo
2 months ago

Thank you. At least you acknowledge that Rai in Turin tried to do something original and groundbreaking. No one else has ever put such complex set design, including water, real plants, etc. Then, unfortunately, the stage designer, Francesca Montinaro, lacked of knowledge of how the Eurovision was working, and that the sun rings couldn’t be moved in minutes but in seconds. Anyway I consider this set design in Malmoe as flat, like the other set design done by Wieder. A big LED screen and that’s it. I prefer best Stockholm 2016. At least the LED screens were slanted and scattered.

The Voice of Reason
The Voice of Reason
2 months ago
Reply to  Vincenzo

Turin’s stage had big, BIG potential. I’m telling you that if that moving sun had worked, some of those Eurovision performances would have been the best of all time! Also, many songs like North Macedonia, Belgium, Italy, etc would have done MUCH better live as they revolved their stagings around the moving background, especially Belgium’s! The fact that they had to replan the stagings with only a few days or weeks proved to be a difficult task! Good thing the songs and overall atmosphere was enough to make that edition a fun one! I’m glad they didn’t mess up the… Read more »

sparkling points
sparkling points
2 months ago
Reply to  Vincenzo

Other people approved the designer’s stage so the “fault” should fall flat on them, not her.

Reish
Reish
2 months ago

Swedish team had a massive meltdown this year on Liverpool, and complained why Loreen’s stage props can’t be hung from the ceiling. Now they’re doing the same, ironic.

Nice stage, but these megamassive LED screens fight against their idealogy of 2013 stage and reasons behind it.

Ari
Ari
2 months ago
Reply to  Reish

I still think it’s a shame they got extra time to prepare their prop and had an extra break afterwards with the hosts talking so they could get it off stage. It’s just not right. Are we really to believe the EBU would have allowed Albania or San Marino to do that as well? Maybe for Ukraine they would’ve, but not many others. However, I have a feeling that I might really enjoy the Malmö edition, so silver lining.

Vincenzo
Vincenzo
2 months ago
Reply to  Ari

That’s why the Executive Supervisor for the most of the last 30 years has always been from Sweden. Because they can do what they want. Say other countries do patterns in voting, but when SVT calls, the executive supervisor is there to answer.

Ari
Ari
2 months ago
Reply to  Vincenzo

There was one particularly useless Norwegian in-between. Not sure the woman before Svante was that good, either.

WESSEL
WESSEL
2 months ago
Reply to  Ari

Let it go … please!

Ari
Ari
2 months ago
Reply to  WESSEL

What? Talking about Eurovision?

anna
anna
2 months ago

At least we know it will work. Don’t recall any Wieder sets that had major malfunctions. Im also happy that my seat is fairly in the bottom because those cubes will obscure the view for those who sit in the high seats at least for some of the acs.

Vincenzo
Vincenzo
2 months ago
Reply to  anna

Yes, they don’t have major malfunctions because they are all so flat. This is the first time we will have moving parts. Hope they secure well those cubes up there. Because if one of them falls on the audience.

anna
anna
2 months ago
Reply to  Vincenzo

In 2019 alone you had 12 rotating screen sections, a giant moving triangle, 4 enormous moving legs. Also in 2021 you had a bunch of moving elements such as large light fixtures, the transparent screen, the background screen that also rotated.
Not to mention that in Vienna you had like hundreds of those balls that all moved separately.

Jack
Jack
2 months ago
Reply to  anna

His designs had no malfunctions cause they were a circular stage and a led screen. Not many things can go wrong when something is that uninspired

PuppetOnAString
PuppetOnAString
1 month ago
Reply to  Jack

Uninspired but working stage >>>>

Colono
Colono
2 months ago

It looks amazing! Simple but classy design, well done..

Ari
Ari
2 months ago

Just a thought: while they’re at it, they might also rethink the ogae only access to the seats directly by or near the stage. Since it’s in Sweden, it’s safe to assume they’ll get more than enough locals to fill this area instead of making us at look at the same old faces every year. Sorry not sorry, things have got to change. Eurovision fan clubs are not the royal family.

Reish
Reish
2 months ago
Reply to  Ari

Well said, it’s unbelievable that if you can afford a yearly payment to OGAE, you’d have better chances for tickets & only ones getting access to the best spots.

Makes it unfair for those who would like to attend ESC in front row, but have no interest joining a club.

Dolly
Dolly
2 months ago
Reply to  Reish

£30 a year for joint membership

Niko
Niko
2 months ago
Reply to  Ari

Not in a club but love to see these guys on front rows as nobody can have fun as they can. Makes good tv 🙂

Ari
Ari
2 months ago
Reply to  Niko

I disagree. Good tv in this case is an audience of all ages with a big local amount. And actually, their flag waving blocking cameras made some really terrible tv for many performances, especially last time in Malmö. An audience that can actually behave properly would be more fun for the aesthetics of many performances.

ALL W
ALL W
2 months ago
Reply to  Ari

I hope Joost Klein will be able to open UP the mosh-pitt in the Arena , as he always does on his live gigs.and get those people on the floor dancing.

Miko
Miko
2 months ago

“Beam me up, Scotty” It looks like a transporter from Star Trek, so I like it.

Miko
Miko
2 months ago

”Beam me up, Scotty” It looks like a transporter from Star Trek, so I like it

Amesc
Amesc
2 months ago

It looks like a really good stage and having the audience as a central factor of the show rather than just a bunch of people watching a concert emphasizes on the importance and the uniqueness of the Eurovision fans. Just imagine Måneskin performing their entry in this stage… Hopefully no technical problems will arise but taking into consideration their previous stagings and their Melodifestivalen designs (which are adopted into much smaller and less equipped arenas) Swedes seem as very professional on what they are doing.

Ari
Ari
2 months ago

Well this looks interesting. I’m so surprised that Sweden of all countries would outsource to Mr. Wieder but this could become the best stage in many years.

Nils
Nils
2 months ago

Looks brilliant!

Timi
Timi
2 months ago

The only nice thing about Sweden: they understand how to make this happen.

Niko
Niko
2 months ago
Reply to  Timi

A lot of nice things about sweden – just saying :). Go to Malmö and see – you are going to like it.

kiertävä sirkus
kiertävä sirkus
2 months ago

That’s horrible. Eurovision is a TELEVISION show. First and foremost. I don’t want to see audience all the time, I want to see artists. Audience shots are the worst because it ruins illusion.

Jamie
Jamie
2 months ago

Finally a central stage, been waiting for sooo long for this. Great job Sweden! This will be phenomenal

Ray
Ray
2 months ago

Big improvement, when we compare this to 2013 and 2016 stages that were dark and clunky.

Vivian
Vivian
2 months ago

This design looks fantastic! Now to make sure it’s actually 100% technically feasible in May and this could become incredible!

grft
grft
2 months ago
Reply to  Vivian

It’s Sweden, not Italy. If they say it’s doable, it means that they know how to build it.

Vincenzo
Vincenzo
2 months ago
Reply to  grft

Yeah, the problem is that Sweden, thanks to influenced juries and the geographical vote of other nordics and anglosphere, wins frequently, sometimes also with crappy songs. And a friendly Executive Supervisor. So they have more experience in organizing it. The thing is different when you organize it each 30 years and the people in RAI who has knowledge changed over time. Let’s consider RAI did all the production and design internally. Not like other countries who called the best professionals who did many Eurovision, like Wieder, or the multicams directors, or even the cameramen or steadycamers. Easy to do things… Read more »

Douglas
Douglas
2 months ago
Reply to  Vincenzo

I wouldn’t say 2022 is the worst organized, but 1991 is the worst ever. And what do these years have in common? … The slightly less competent Rai. Hope Italy doesn’t win for another 30 years.

Denis
Denis
2 months ago
Reply to  Vincenzo

And what stopped Italy from calling the best professionals?

Sandra
Sandra
2 months ago
Reply to  Denis

nailed it 😉

PuppetOnAString
PuppetOnAString
2 months ago
Reply to  Denis

Italians thinking they are the experts in everything. Their egos would never hire outsiders

Vincenzo
Vincenzo
2 months ago
Reply to  Denis

Because if the Eurovision is done always by the same people it will always be the same. As simple than that.

Denis
Denis
1 month ago
Reply to  Vincenzo

Yeah! So instead of hiring the best people to make the best show they hired the B class?

PuppetOnAString
PuppetOnAString
2 months ago
Reply to  Vincenzo

A lot of excuses to explain why Turin 2022 was a mess, I smell jealousy

Sandra
Sandra
1 month ago
Reply to  Vincenzo

Sweden is good at organising ESC because Melfest is so huge every year. We practise every year when we have our Melfest final.

ESC Hayden
ESC Hayden
2 months ago

Defintely one of the best stage drsigns we’ve seen. The boxes and squares hark back to Loreen’s ‘toastie’ maker. And I’ve often wondered if we’d ever get a stage in the middle rather than the end of an arena, but wasn’t sure if it would work at ESC. So really curious to see how it’ll work.

Also, on a sidenote, pleased that SVT are sticking with BBC’s idea of moving the allocation draw to primetime. Presumably the programme will be just as good as last years.

Voix
Voix
2 months ago

Even though I really hate Wieder’a designs and previous statements that showed an arrogance as if he is the one that should always take the job, the stage looks nice on paper. Need to see how this will look live cause the backdrop is what Wieder is always doing, just a led screen.

Whisker
Whisker
2 months ago
Reply to  Voix

That sounds about right.

Jonas
Jonas
2 months ago

I like it, even if it reminiscent of other stages we have seen. Kinda reminds me of the importance of the audience. Tickets should really be free, allocated by lottery. The fans are really just extras in the production, and should not need to pay. I think a strike is called for.

Jonas
Jonas
2 months ago
Reply to  Jonas

Downvoters, imagine the grand final. This stage, but with no crowd. It would be awful. The EBU need us, but we have to pay? No. We are human props.

The Voice of Reason
The Voice of Reason
2 months ago
Reply to  Jonas

I think they’re downvoting because you just called upon a strike.

Bucket
Bucket
2 months ago
Reply to  Jonas

The arena will be full anyway and everything costs money. They need to sell tickets to be able to partly fund the show.

Cjatp
Cjatp
2 months ago

I love it, but where’s the green room?

Jonas
Jonas
2 months ago
Reply to  Cjatp

They don’t always need to be in front of the stage. Public booths are over.

But in the end they didn’t
But in the end they didn’t
2 months ago
Reply to  Cjatp

The malmo arena is too small to have such a stage and the green room inside the arena itself

PuppetOnAString
PuppetOnAString
2 months ago

Turin and Liverpool had smaller arenas with greenroom in the arena so it is still possible

anna
anna
2 months ago
Reply to  Cjatp

Malmo 2013 didn’t have the green room in the arena. I guess they stick with this idea since the arena itself is not that huge.

The Voice of Reason
The Voice of Reason
2 months ago
Reply to  Cjatp

I guess the green room will actually be a green room again!

Doeplay
Doeplay
2 months ago

Wow the stage you have done it again Sweden!!! Simply the best!!! ?

ECD534
ECD534
2 months ago

I had the wish of putting the stage into the middle of the hall for years now and finally they do it. Best Florian Wieder stage btw