Melfest: Wiwi Jury reviews Martin Almgren with “A Bitter Lullaby”


The Wiwi Jury — our in-house team of music unprofessionals — continues to review the songs competing in the grand final of Sweden’s Melodifestivalen 2018. Next we look at Swedish Idol winner Martin Almgren and his song “A Bitter Lullaby”. Did his lullaby send us to sleep? Read on to find out!

Martin Almgren – “A Bitter Lullaby”

“A Bitter Lullaby” reviews

Anthony: It’s not often you’d bump into some country pop at Melodifestivalen. The instrumentals deliver that warm, folksy feel and Martin’s cheeky-chappy personality puts a smile on your face. There’s just one problem, it doesn’t scream out title-contender material. Best look elsewhere if Sweden wants to maintain their consistent run of top-five finishes in Lisbon.

Score: 6/10

Chris: Martin might not look the part of a typical Swedish pop star of late, but that’s part of the overwhelming charm of this entry. So, it’s not flashy: it’s clearly not meant to be. It’s a heart-swelling three minutes, as Martin rallies those knocked down by life. Honestly, this could be a great left-field choice for Sweden in 2018.

Score: 7.5/10

Deban:  A bland country tune sung by a bearded man in a dark coat— what a downer! The expected rescue elements are missing from this package. Boring staging, monotone delivery, zero choreography and poor wardrobe choice. It beggars belief that this made it to the final.

Score: 3/10

Natalie: As the third semi-final came around, I was thinking that we desperately needed some bland country music in Melfest this year. Martin sings very passionately and it has a lot of hand-clappy chirpy bits, but nonetheless…. Seriously, if this goes to Lisbon it is very destined to be forgotten. There isn’t any fire or raw emotion in it, it just feels like a Swedified processed country pop tune, and as nice as that it is, it’s not exactly exciting anyone.

Score: 4.5/10

Robyn: Martin has a strong, rich voice and “A Bitter Lullaby” is perfect for him. His voice is nicely matched with the female backing singers and the folky instruments. But while it’s very nicely executed, the song itself isn’t all that memorable. It feels more like something from a film trailer than a show-stopping Eurovision song. A deserving national finalist, but it’s not catchy enough to go further.

Score: 7/10

Tobias: This genre of music is nothing that turns me on really. Martin won Idol back in 2015 and he has proved that he has an amazing voice. However, “A Bitter Lullaby” is not making a “wow” impression on me. It’s rather dull and boring and the staging is not very exciting either. I know that Martin isn’t the dancing kind of artist, but in this competition, I want to see an artist who has the whole package. This is a sleeping pill for me so I am surprised he even got to the final.

Score: 2/10

In our Sweden Wiwi Jury, we have 16 jurors but only room for 6 reviews. The rest of our scores can be found below:

Angus: 4/10

Antranig: 5.5/10

Bernardo: 7/10

Bogdan: 4.5/10

Cinan: 5.5/10

Jordi: 6.5/10

Josh: 6.5/10

Luis: 6/10

Ron: 7/10

William: 6/10






Before calculating the average score, the highest and lowest scores are dropped. This is to remove outliers and reduce potential bias. We have removed a low of 2 and a high of 7.5.


Read all our Melodifestivalen 2018 Wiwi Jury rankings here

Read more Melodifestivalen news here