UMK 17: Finland’s YLE releases music videos for the 10 finalists

Today Finland’s national broadcaster YLE has delivered a late Christmas present for all y’all Eurovision fans. Yes, they have now released the official music videos for the Uuden Musiikin Kilpailu (UMK) 2017 songs. Last week YLE teased the music videos with behind-the-scenes footage from the shoots and now the full 3-minute videos are available for you to feast your eyes (and ears) on.

Reflecting the themes and sounds of the songs themselves, the music videos feature everything from underground parties to sadistic relationships. Günther & D’Sanz emphasise “loving yourself” in a slightly provocative video. But thankfully My First Band, who talk about “kissing your paradise”, keep their video age-appropriate as they perform inside an empty school.

Also living up to the theme of her lyrics, Alva tells the story of two young people who clearly like each other, but have trouble admitting it. Norma John‘s “Blackbird” video is as dramatic and mysterious as their song itself, suggesting they’ll be able to give their song life — and a rather dramatic one! — when they hit the UMK stage.

Some of the UMK17 artists have called on familiar faces to star in their videos. PinkkuPinsku, a wildly popular 14-year-old Finnish vlogger with over 170,000 subscribers, makes an appearance in Emma‘s video. And Finnish pop star Isac Elliot, who also performed in the final of Eesti Laul 2016, has a short role in Lauri Yrjölä‘s video for “Helppo elämä”.

All of the music videos will be ranked and rated by a panel of Finnish music professionals in a preview show on New Year’s Eve. The panel consists of Eurovision 2007 host Jaana Pelkonen, UMK16 finalist Eini, radio and tv host Tuija Pehkonen and singer — and sister of Saara AaltoSuvi Aalto.

Which of the music videos is your favourite? Tell us in the comments below!


Photo credit: YLE