Azerbaijan revamps Aisel’s “X My Heart” with more contemporary electro production


Self-aware artists know that one’s first effort isn’t always the most magical one. And smart artists know that it’s better to nip and tuck while you can, even after you’ve already made your grand reveal.

And today it’s clear that Aisel is all of these things, as she and her team have amped up her song “X My Heart” with more electronically-charged production that takes the song to another level. They’re dancing into 2018 and we love them for it.

The new, revamped version, which was uploaded on Tuesday morning, comes following Aisel and her team started their rehearsals for their planned stage show.

Producer Tim Bran, who worked with Blanche on “City Lights” and with acts like Birdy and London Grammar, made the suggestion, which makes the song more interesting and unique while retaining its original melody.

The video official video clip, directed by Roula Koutroubeli, remains the same and has the new version layered over the existing visuals.

Roula, a dance theater performer and director, has built up a solid reputation in Greece over the past two decades for her work in the National Theater of Greece and Epidaurus. You may remember her work from 2004, when she was the assistant choreographer at the Olympic Games in Athens.

The video showcases Aisel’s natural beauty in a series of outdoor settings. Wearing an all-white outfit and a pair of black ankle booties, she looks fresh and pristine. Luna would be silly not to moon her up!

In a statement sent to wiwibloggs, Roula said:  “When I first heard the song I felt optimism, happiness, innocence and a tingling feeling of excitement. It was immediately clear to me that I had to use a child in this video clip. The child symbolizes the inner child of Aisel and helped me depict all the above feelings that I originally had when I heard the song.”

“When in contact with our inner child we feel that everything is possible — we can ‘cross our heart and tear down firewalls’… as the song says. I was really happy to work with the multi-talented musician and singer Aisel and I wish the best of luck to her in the Eurovision Song Contest.”

This was our reaction to the original version of the song. We’ll release a new version soon.

The song is written by Sandra Bjurman of “Running Scared” (Azerbaijan, 2011) and Dimitris Kontopoulous of “You Are The Only One” (Russia, 2016). It was recorded in London and arranged by Tim Bran of “City Lights” (Belgium, 2017), and the stage design will be looked after by Fokas Evangelinos of “This Is Love” (Greece, 2017). So yes: You can expect great things.

“X My Heart” was decided upon by Aisel herself, as well as the team behind Aisel conducting a focus group including 300 people from 31 countries that didn’t know the purpose of the song and what it was being used for. It was met with an 87% approval rating, and there’s no doubt that the Azerbaijan delegation will be seeking a similar approval rating from the juries and voters come May.

What do you think of “X My Heart”? Are you loving the revamp? Sound off in the comments below!