Singing her Eurovision entry “Aphrodisiac,” Eleftheria Eleftheriou turned on enough voters to win Greece’s national selection. The 22-year old singer carried a whole lot of energy, five back-up dancers, and a super-high set of high heels with her en route to overcoming strong challenges from Dora, Cassiopeia, and Velvet Fire. Her ability to hold her pitch while shakin’ it had shades of Eurovision legend Kalomeira, who managed to place third for Greece at ESC 2008.
Still in free fall amid the euro crisis, Greece had to stage its Eurovision selection inside the atrium of a shopping mall. Thousands of fans crowded the immediate foyer—and also the corridors of every floor with a view of the action in the multi-storey shopping complex. Eleftheria’s upbeat pop number mixed electro-pop with traditional Greek sounds—and got the masses moving. The saucy lyrics (written by Dimitri Stassos, Mikaela Stenström and Dajana Lööf) are incredibly playful and convey Eleftheria’s intentions rather clearly: “You make me dance like a maniac/ you make me want your aphrodisiac…I’m craving for your touch/ I want it too much.”
Eleftheria, who was born and raised in Cyprus, came to prominence while competing on the second season of Greek X-Factor in 2009. An early favorite, she crashed out during the fifth live episode. Shocked by the turn of events, Greek super star Sakis Rouvas offered to let her join his show at a Greek club that winter. She agreed, thereby boosting her profile in Greece.
Wiwi is thrilled with Eleftheria’s selection for several reasons. First, her song is classic Greek Eurovision. It maintains its Greek identity by setting traditional sounds and rhythms to a euro-pop beat. Second, Eleftheria, like Kalomeira and Helena Paparizou, is sexy but classy, and she’s young but well-seasoned. Third, after three years of male contestants (Sakis Rouvas, Giorgos Alkaios, and then Loucas Yiorkas), it’s about time Greek voters bypassed penis in favor of femininity! She bring some much-needed class and elegance to what is shaping up to be a lackluster year at Eurovision.