We’re going up, up, up, up, up, uhhhh-p! The three live shows from this year’s 60th anniversary of the Eurovision Song Contest in Vienna attracted 197 million viewers across 40 countries: That’s two million more that last year’s contest in Copenhagen.
The grand final achieved an audience share of 39.6% across 40 markets. That’s more than double the average prime-time viewing share for the same group of channels (16.4%). That means Eurovision helped these channels more than double their share of the viewing audience! Overall, it’s a 6% increase in TV viewing share compared to last year. Well done Mans (and Polina and Il Volo and Loïc).
ORF also succeded at building bridges with younger viewers. Of 15-24 year olds watching TV in the 40 countries during the grand final, Eurovision captured 44.8% of them – up 8% from 2014.
Naturally the host country of Austria saw its largest TV audience of the last decade, with 1.7 million Austrians watching the grand final on 23 May. That represents a TV viewing audience share of 59.9% — or three out of every five TV viewers!
Despite their early exit from the semi-final, Iceland had the largest audience share, with 95.5% of the country’s TV viewers watching the grand final. Eventual winners Sweden gained the second highest viewing share, with a whopping 85.6% tuning in to see Måns Zelmerlöw emerge triumphant.
Australia’s invitation to participate in this year’s 60th anniversary had a huge impact down under, delivering the country’s highest ever audience of 5.7 million people on both live broadcasts and prime time repeats. That’s a 27% increase from last year’s contest when Jessica Mauboy became Australia’s guest interval act.