Måns Zelmerlöw has released the music video to “Should’ve Gone Home”, the follow-up single to “Heroes”. And in it he’s taking a few steps backwards – literally.
The video is shot in reverse, tracking Måns as he leaves a random woman’s apartment (or arrives at, if you were watching the right way around), to the bar where he drinks the night away, and finally ending with him leaving (or arriving at) his home and the women who loves him. It might be a little hard to follow at first, but the video holds up to repeat viewings, offering more layers with each look.
Music videos shot in reverse have been done for years (“Drop” by The Pharcyde and “Sugar Water” by Cibo Matto are two classics of the genre) and Anouk used the concept in her 2013 video for “Pretending As Always”.
But the reverse format in “Should’ve Gone Home” isn’t just being used as a gimmick – it’s directly tied into the themes of longing and regret that are expressed in the song. And it’s a credit to Måns as a performer that he was able to learn and perform a backwards lip-sync and still deliver a captivating performance.
Also – it looks like Måns dog Messi has a cameo playing a dog out for a nighttime run.
Måns launched the video via an “unlock” campaign where fans were encouraged to listen to the song on Spotify. The more the song was streamed, the earlier the video’s release date became.
As a thank you for streaming my single I’ll host a Q&A right here tomorrow at 5 pm! You can start ask me questions right now using #AskMåns.
— Måns Zelmerlöw (@manszelmerlow) September 15, 2015