Måns Zelmerlöw has released the music video to “Should’ve Gone Home”, the follow-up single to “Heroes”. And in it he’s taking a few steps backwards – literally.

The video is shot in reverse, tracking Måns as he leaves a random woman’s apartment (or arrives at, if you were watching the right way around), to the bar where he drinks the night away, and finally ending with him leaving (or arriving at) his home and the women who loves him. It might be a little hard to follow at first, but the video holds up to repeat viewings, offering more layers with each look.

Music videos shot in reverse have been done for years (“Drop” by The Pharcyde and “Sugar Water” by Cibo Matto are two classics of the genre) and Anouk used the concept in her 2013 video for “Pretending As Always”.

But the reverse format in “Should’ve Gone Home” isn’t just being used as a gimmick – it’s directly tied into the themes of longing and regret that are expressed in the song. And it’s a credit to Måns as a performer that he was able to learn and perform a backwards lip-sync and still deliver a captivating performance.

Also – it looks like Måns dog Messi has a cameo playing a dog out for a nighttime run.

messi

#AskMans

Måns launched the video via an “unlock” campaign where fans were encouraged to listen to the song on Spotify. The more the song was streamed, the earlier the video’s release date became.

He’s also hosting a Twitter Q&A today at 5pm. Tweet your questions to @manszelmerlow using #AskMans.

Follow all of our Sweden Eurovision news here.

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Lena
Lena
5 years ago

Just beatiful.Congrats Mans ,though this is just a copy

eurofan
eurofan
5 years ago

I know robyn…but it would be great if mans does sth original any time in his life

Black n Blue15
Black n Blue15
5 years ago

Not bad. I would have preferred Unbreakable to have been released as the follow up to Heroes instead, it’s so damn catchy and Mans’s biggest commercial hits have all been uptempo songs (Cara Cara Mia!) to date. Should’ve gone home is flat, and honestly I think the reverse filming gimmick is trying to distract you from the lack of a song there in the first place. But nonetheless Mans is handsome as always, so keep up the articles Wiwi team!.

Eurofan
Eurofan
5 years ago

this man is specialist in copying. this kind of video was already done by a Spanish artist called Melendi

#HeIsAhero
#HeIsAhero
5 years ago

This is really good video from him. It tells the story of the song, and shows us how good actor and lip-syncerm Måns is. Applause!