Earlier today, the Wiwi Jury – our in-house panel of music unprofessionals – binge watched all 107 episodes of Lazy Town, before sitting down to review Aron Brink and “Hypnotised”, his entry for Söngvakeppnin 2017. Did his mind tricks work on us?
Aron Brink – Hypnotised
About Aron Brink
Aron is a first-timer in Söngvakeppnin, but the contest runs through his veins. His father was Sjonni Brink, who tragically passed away in January 2011, right before he was due to enter Söngvakeppnin 2011, with his song “Coming Home”. As we all know, his close friends carried on his legacy at Eurovision and the song made it all the way to Dusseldorf. Will Söngvakeppnin 2017 be the first step in a huge career for Aron?
Robyn: “Hypnotised” is a really fun song and Aron is a good singer, but it’s just not working. Hypnotised is too generic, like any song coming up in Spotify’s new music algorithm. It’s evocative of sunny beaches on tropical islands, but I’d rather be reminded of geothermal pools on one particularly chill island.
Jason: The bouncy summer vibes of “Hypnotised” are not what you would expect from Iceland at Eurovision, and they really make it standout in the national final dominated by slow numbers. This would totally get the crowd moving in Kyiv, and with a fun stage show, it could really impress. The competition in Söngvakeppnin is stiff this year, but it marks a great début from a promising young singer.
Chris: There’s something that just feels so out of place here. From Aron’s Voice Iceland performances, I get this is a genre he goes for. But it really doesn’t work for him here. Sometimes you have to pick your songs a little more carefully for the setting. I don’t want a Shawn Mendes song on amphetamines.
William: Calypso sounds, electro-beat, carnival feel — this tropical ditty does not scream “volcanic island in the North Atlantic”. And that may be why I find it so uplifting and fun. Nodding to Jessy Matador, Stella Mwangi and SaRaha, this makes me go kizunguzungu. Söngvakeppnin too often feels like a dour folk festival, so it’s great to have a flash of unadulterated pop.
Antranig: This sounds like a tropical summer hit that I wouldn’t associate with Iceland. It sounds like something I’ve heard a million times before — there’s nothing special about it, even though his vocals are great. It gets more interesting after the second chorus and it definitely improves with the key change. Putting it all together, it’s an average effort at best.
Mikhail: The moment I heard that bell sequence I started dancing unconsciously. It is pure joy. I like Aron’s voice, it is so sweet. Give me a coconut and I will go dancing on the beach! Oh wait… it’s Iceland. Whatever, this song will definitely make you forget about all the snow and ice. It brings sun and happiness into your fantasy.
Luis: Aron has a youthful and sweet voice, but this song is not the best way to showcase it. “Hypnotised” is a bit like those people who take selfies in front of a poster of a Caribbean beach and pretend they are on vacation. It’s “Love love peace peace” meets “Haba haba”. That means cheap, cliché and even laughable. Seriously, it doesn’t do justice to Aron. He should come back another time with a teen hit, and not with something Adelén would have rejected.
Deban: There is a playful quality to “Hypnotised”. Although it’s firmly EDM, it also bears a distinct tropical carnival quality. Aron is on the brink of something great here. Rather than playing to the strengths of Icelandic folklore, he is blowing up volcanoes with canned Caribbean pop.
— William Lee Adams (@willyleeadams) February 15, 2017
In our Söngvakeppnin 2017 Wiwi Jury, we have 20 jurors but only room for 8 reviews. The rest of our scores can be found below:
Before calculating the average score, the highest and lowest scores are dropped. This is to remove outliers and reduce potential bias. We have removed a low of 3 and a high of 9.