Back in January, production designer Florian Wieder revealed the design for the Eurovision 2017 stage.
And on Monday Dutch company Unbranded confirmed that they have been selected to take Wieder’s designs and actually bring them to life.
Based in Hilversum, the media capital of the Netherlands, the firm will build the Eurovision stage for the second time, having previously built the stage in Vienna for Eurovision 2015.
That stage was also designed by Florian and required an immense amount of aluminium pipes, which weighted a total of 40,000 kilos.
Unbranded previously built several MTV EMA stages, including the one used in Rotterdam in 2016, and the stage of De Wereld Draait Door, one the Netherlands’ most watched talk shows. So far, so good!
Unbranded will send 15 to 20 people to Kyiv to build the stage, and they’ll do so in two different shifts.
The first shift will go this week and will return in three weeks. The second shift of workers will then take over and remain in and around the venue until Eurovision. They expect to dismantle the stage by May 17. So that means six weeks to build it and four days to break it down.
Twenty trucks of material will drive towards Ukraine in the coming weeks. The number of trucks is smaller than in 2015, when 80 trucks drove to Vienna. In an interview with De Gooi- en Eemlander, the director of the company, Gaston van de Poel, said that this is a result of the stage being less complicated this time, owing to delays in the organisation.
The company noted that the transport of the materials will need more effort than two years ago, since the trucks have to drive outside of the European Union, which might result in issues at customs and border control.
This news corresponds with Reference Group chairman Frank-Dieter Freiling’s recent comments to the German newspaper Der Tagesspiegel about the Ukrainian Eurovision stage:
“The Eurovision Song Contest is not only made of the equipment from the host broadcaster. In the past few years, stage and technical equipment that was desired was bought internationally. In Kyiv it will not be different from Vienna, Copenhagen or Stockholm.”
What do you think about Unbranded? And what do you make of the stage more generally? Is it lighting your fire? Let us know in the comments box below.