Ever since Netta Barzilai released her official music video for “Toy”, fans around the world have taken to Twitter and Facebook to upload their favourite chicken memes.
From rubber toys to talk of Colonel Sanders, her thrusting and pulsating use of the chicken cluck has turned her into an internet sensation. Her official video has already been watched more than four million times on the official Eurovision playlist. That’s four more times than the nearest videos from Bulgaria, Russia and Spain.
The cluck takes on many meanings. For some it represents all the noise and b.s. that stems from the patriarchy and that surrounds women trying to do it for themselves. More broadly, it represents the cry of haters trying to hold anyone back. Netta looks all the negativity in the eye and says buck buck, baby!
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For Anonymous — a registered charity promoting animal rights in Israel — Netta’s clucking lends itself to another important issue: the group’s belief that animals deserve to live their lives frree from suffering and exploitation. Among other things, they have worked to ban the use of wild animals in circuses, fight against the force-feeding of geese and ducks and work to ban the dehorning of cows without anaesthetic.
With their Netta Barzilai parody video the organisation give voice to millions of chickens who are reared in difficult circumstances every year. Their playful chicken — who looms large and in charge — conveys their idea in a rather straightforward way: “I’m not your food you stupid dude.”
In 2010 an investigations team from Anonymous spent time in a chicken hatchery, exposing how young chicks spend their earliest days. Their footage is disturbing and unsettling.
The group’s amusing take on Netta’s song has been viewed more than 55,000 times since Wednesday.
Israel’s odds to win Eurovision
As of 18 March at 17:25 GMT, the Eurovision oddschecker table has Netta Barzilai well out in front as the favourite to win Eurovision 2018.
Her odds currently hover around 7/4 at betting agencies like Ladbrokes and Coral, putting her well ahead of second-favourites Elina from Estonia and Mikolas Josef from Czech Republic. Their odds sit around 7/1.
Read more Israel Eurovision news