Eurovision has birthed plenty of feminist statements, from Netta Barzilai’s feisty anthem “Toy”, to Tamara Todevska’s empowering “Proud”, but there’s nothing quite like Montaigne’s new song “Warmest Wizard”, released as part of her campaign with Australian underwear brand Bonds and their Bloody Comfy Period Undies.
Montaigne — who will represent Australia at Eurovision 2021 — took part in the cheekily named Unplugged campaign, launched by Bonds. The brand says they prioritise comfort when creating fashion-forward underwear (which is surprisingly hard to come by!).
As part of the campaign, six Australian artists, including Montaigne, contributed songs to a curated album. The artists are said to have written their songs “while on their period, and while wearing Bloody Comfy Period Undies.” Bonds says that “each song is a rockin’ reminder to live a life unplugged.”
Taking to social media to discuss the meaning behind her new track, Montaigne revealed the symbolism behind the song:
“i wrote the song “warmest wizard” for my BONDS Unplugged performance about a princess who gets their power from the sun and so during winter/cold days (wink wink wink their period wink wink wink) they gotta go to the wizard’s tower to get a little magic top up (for me that’s going to my partner for some hugs and to feel looked after)”
The other Australian artists to write songs for the campaign are: G Flip, Alice Skye, Georgia Maq, Kira Puru, and Ali Barter. Perhaps options for our Wednesday Wishlist ’22?
Go with the flow
Period underwear — which contain built-in layers of absorption — can either be used as a replacement for pads and tampons or alongside pads and tampons for an added layer of protection. They can be more environmentally friendly and cost-effective than alternatives.
And if all of this talk about periods seems quite usual for a Eurovision news website, it’s because Team Wiwi are obsessed with this campaign and Montaigne’s empowering new song.
Talking about periods is still widely seen as taboo, or awkward, in many countries within the Eurovision sphere. Not to mention, period poverty is an issue affecting many women and girls across the world.
A Eurovision diva showcasing that those of us who menstruate are UNSTOPPABLE, no matter the time of the month, is a very special and important message.
What do you think of Montaigne’s new track? Will you be buying a pair of period undies? Let us know in the comments!