Ukrainian band Go_A definitely made some noise when they released “SHUM” back in January. But in order to comply with the Eurovision rules, the song had to be reworked slightly. In a video premiere on the channel UA:Pershyi, the group has now revealed the revamped version of “SHUM” and its music video.
Fans got a first taste of the revamped “SHUM” at 13:15 CET when the group debuted a fragment of the track on UA: Radio Promin. Then, at 13:40 CET, a teaser for the new music video was shown during the Suspilne Studio talk show on UA:PERSHYI TV. Hosts Anatolii Yerema and Darka Hirna also talked to Go_A about their Eurovision preparations.
The music video dropped at 18:00 CET and was shot by Maksym Tuzhylin, who won from a tender of ten participants with video ideas.
Why did Go_A need to revamp “SHUM”?
“SHUM” borrows heavily from existing Ukrainian folklore. In fact, the song is a re-arrangement of different versions of the traditional Ukrainian folk song “A v nashoho shuma”. Eurovision.tv reported that the song needed reworking to fit the contest’s requirements. Besides the extensive borrowing of folklore, the song was one minute too long in its original form. The current Eurovision rules do not state anything explicitly about the use of pre-existing folklore. They do state, however, that broadcasters must inform the Reference Group if the melody or lyrics were published before 1 September.
In its new version, Go_A have reworked the lyrics significantly as well as the melody. A totally new lyrical piece has appeared talking about the celebration of a “vesnyanka”, a traditional Ukrainian Spring ritual.
What do you think of Go_A’s “SHUM” revamp? How does it compare to the earlier version? Let us know in the comments below!