Rai’s decision on the Eurovision 2022 host city could drop as early as Monday. And now Torino — one of the five cities reportedly still in the selection process — has released a glossy promotional video that celebrates its place in Italy’s cultural and commercial history.
The video opens with a series of questions related to significant Italian firsts, all of which took place in — you guessed it — Turin.
Where, in 1895, was the tradition of Italian espresso born? Where, in 1924, did Italian television first come to life? Where, in 1899, did the Italian automotive industry first rev its engine? Torino across the board.
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Eurovision 2022: Torino host city promo video promises “unforgettable” contest
Showing just how much municipal will is behind the bid, the city’s mayor Chiara Appendino narrates much of it, explaining how the city has built on its impressive history to stay relevant in 2021.
“Torino, the first Italian capital, the first industrial heart of the country, the cradle of Italian radio and television,” she says. “Torino has been the centre of an unprecedented transformation over the past few years, making sustainability and environment its founding values.”
“Torino is innovation, it is the testing of the first self driving car. It is the largest drone show in Europe. It is the city where the 5G network was implemented for the first time. Torino is a city of inclusion, a place of contamination and experimentation.”
She goes on to applaud the city’s famed market and promises big things if the song contest lands in her city.
“Torino is a city of youth, a dynamic and ambitious city that is ready to welcome with open arms the great show of Eurovision 2022. And it would be the most unforgettable ever staged.”
@wiwibloggs_officialAccording to Italian newspaper Il Resto del Carlino, the ##Eurovision2022 host city will be named next Monday. ##eurovision ##fyp ##foryou ##foryoupage♬ STAY – The Kid LAROI & Justin Bieber
The city’s host venue is the Pala Alpitour, which boasts more than 13,000 seats and a height of 18 meters.
Along with the venue, “there are a whole lot of other factors that could reward the city,” the mayor has said elsewhere, pointing to “the proximity of an international airport, infrastructure on the territory, and accommodation capacity.”
“Turin also has a certain fame, given that the capital in the coming years will host top-level international events, such as the ATP Finals.”
Below you can watch Eurovision 2019 interval act Madonna performing in the venue as part of her Rebel Heart tour in 2015.