Sweden’s Media Academy recently named him the most powerful Swede on TikTok. And now Aftonbladet reports that 25-year-old Emil Henrohn will unleash his power at Melodifestivalen 2023.
He broke through with his viral song “Jag är mamma” (I’m a mother), which has been played more than 2.2 million times on Spotify. He previously told Aftonbladet that that song changed his life, paving the way for him to sign with Universal Music.
Emil’s free spirit and humorous videos have helped him amass more than half a million followers on TikTok, where his videos have been liked around 25 million times.
According to the Swedish newspaper, he’s long wanted to compete in the contest and is “overjoyed that he finally gets the chance.”
Melodifestivalen fans will be well-acquainted with the other TikTok star reported for the line-up.
Theoz made his debut in 2022 with the song “Som du vill,” which ended up in seventh place in the final. The song got there via the show previously known as Second Chance.
Our Robyn wasn’t overwhelmed when she first heard the studio cut. Here’s how she reviewed it at the time.
“The verses of the song have an edgy synth-pop sound, kind of like The Weeknd from four years ago. But the chorus doesn’t keep going in that direction. It’s more upbeat and that feels like a sudden change of mood. As the song goes on, it starts to feel repetitive. But hey, it’s a fun song and Theoz seems like an endearing performer. ‘Som du vill’ feels like it might be a summer radio hit (or a Spotify hit) but it doesn’t feel like a serious contender for the Melfest trophy.”
Reported acts so far…
Aftonbladet has so far reported the following acts for Melodifestivalen 2023
- Wiktoria
- Nordman
- Loulou LaMotte
- Marcus & Martinus
- Emil Henrohn
- Theoz
Are you excited for Theoz’s return to the competition? Do you think that Emil has a chance of making an impact? Let us know in the comments box below!
Looks like they’re going for the younger audience with all of those tiktokers.
After Rosa Lynn success I bet more will send more Tiktok-freindly songs
That’s my train of thought too. Getting a larger younger leaning audience who are more likely on TikTok and if they bring tik-tokkers that could result in more votes for them.
The more TikTok-stars, the lower the qualify of Melodifestivalen.
Honestly, it depends more on the TikToker than on the fact that they come from TikTok.
I mean, I’d agree with you if they’re more like Kunno but that wouldn’t be the case if they’re more like Sam Ryder.
Who is Kunno? I’m really not in it with TikTok.
It’s a Mexican tiktoker (possibly Mexico’s biggest one) that’ll give you big MBD vibes
Michael Ben-David? Is that what the initials stand for?
Yep
I was expecting Theoz, Wiktoria and The Mamas (Lolou) ….
Still hoping for Drangarna, Lancelot, Clara Klingerstom, Renaida, Ida Redig and maybe Victor Leksell and Miriam Bryant
I would be happy to see also Tone, Cazzi, Nathalie Brydolf, Hanna Ferm, Bishara or Dolly Style
I also hope for Nathalie. I have always seen great potential in her
She left fingerprints on my heart haha
Good one!
I don’t know who will be Participating in Melodi festival yet, but in the next few days we’re gonna know who is going to compete in Estonia’s National final Eesti Laul. In fact, the first name is already out—Sissi is back for the third time.
That should’ve been Melodifestivalen. I wish we were able to re-edit our comments.
The Eesti Laul semi final 1 participants are now out. I’m surprised there isn’t an wiwibloggs article on that yet, or maybe they are waiting for tomorrow’s announcement of the semi final 2 artists so they can report it in one article.
Sounds like we already know Estonia’s representative too! 😀
Do you think that’s why Sissi was announced first? That she could be a front runner for Eesti Laul 2023? That depends on the quality of her song, Which we’re not gonna know until the songs are released in early December.
I meant it more bc Estonians tend to vote for the most popular act no matter what they send, unfortunately
That can be a double edge sword. The Most popular artist could have the best song, but they might not. If Sissi is going to be this year’s popular choice, let’s hope she actually has a great song. This is the third time she is competing so she could end up getting lucky.
So more D-list celebrities? Ok.
No, they kicked “Androla” out, or at least the voters did.
OK, Androla seems to be a combo of Carola and another singer. Who was that?
Androla is by no means a standard name – no one uses it. You’ll have to apologize Jones for trying to be funny.
Sounded like one of those combo shipping names we put two character names together into one. Obviously that’s not the name they went with when I was looking up the Melodifestivalen 2008 lineup On Wikipedia.
he was not. Swedish media dubbed them Androla because they were this weird super duo who everybody thought would win. So it was hilarious when Nordman bet them to it..
Makes a lot of sense. When I saw on Wikipedia that they had participated in ’08 I was pretty surprised that they weren’t in the final.
Watch out—Swedish Sam Ryder coming thru!
Is Emil really the Swedish Sam Ryder? Haven’t heard of him before
I never heard of Sam Ryder before and he did very well for the UK.
I get that, but the guy I replied to seemed to already know Emil
I haven’t even installed Tiktok yet, tbh
I think it’s a reference to how they’re both from TikTok?
I hadn’t got that at that moment, but yeah, it’s now so obvious I’m feeling embarrassed for asking
When you listen to Emil. You gonna REGRET what you just said
I take it you don’t think he’s good.
Seems like he’s like Sam in that they both became a hit off tiktok but Sam actually has vocal ability and Emil has “comedic” ability. This has to be cringey but don’t remember Sweden ever sending a joke entry.
It Would be out of character for Sweden to send in a joke entry. They take Eurovision very seriously.
In 1986 and 1987
How do you find them as jokes?
This sounds like Emil is more of a Swedish version of Kunno instead of a Swedish version of Sam Ryder
The only thing Sam and Emil have in common is that they use TikTok.