Ell & Nikki didn’t grow up in a western capitalist economy, but the ESC 2011 winners sure have learned how to profit from their success. The duo has recently signed an exclusive agreement to be the “face” of Azerbaijani mobile telephone operator Azerfon.
The Azeri duo only work with winners: Azerfon is currently the only mobile provider in Azerbaijan offering 3G services.
Azerfon’s chief commercial director thinks it’s a natural fit. “Eldar and Nigar are symbols of the victory of Azerbaijan in Europe,” he says, “so the conclusion of an agreement with the young talents is logical.”
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