Earlier today Event Supervisor Sietse Bakker published the viewing figures of the 2014 Eurovision Song Contest. Overall, 195 million people tuned in to the two semi-finals and the Grand Final this year in Copenhagen. This is a nearly 10% increase from last year’s contest in Malmö, which racked up about 180 million viewers. As usual, the voting segment was the most popular segment of the show (check out our post on the behind-the-scenes action during this segment).
The average percentage of viewers in each country was around 37 percent (or 3 of every 8 people). That’s more than twice the average prime-time market share. The highest percentages were logged by Denmark (89%) and the Netherlands (65%).
There has also been a 2% increase in the market share of young adults, increasing from 40% to 42%. Despite some people believing that the contest is dying, Jan Ola Sand reflects that “these numbers show that [the contest] is very much alive across Europe, and that our audience is getting younger.”
Alongside the 37 participating broadcasters and Australia, New Zealand and Canada licensed the contest for the first time.