France’s Eurovision 2012 act Anggun is serving serious editorial realness in the promo for her debut fragrance Grace.
The add was shot in Paris and in retrospect a fragrance seems a natural move for the experienced songstress whose endorsement-deals already include a prominent contract with Pantene Indonesia.
There is some ruul, ruul elaborate narrative behind Grace and it hints at Anggun’s parallel Eastern and Western careers forged off the back of world-conquering hit ‘Snow on the Sahara’.
“Grace is the English translation of my name,” she clues up in the making of video for the perfume.
Anggun expands saying she wanted, “to tell a story between East and West, something elegant, poetic, with a twist…so this is my story and I hope you like it.”
The concept is inspired and the visuals are to die for. If this doesn’t fly off the shelves, frankly we don’t know what will!