Ahead of his third Melodifestivalen appearance, we caught up with Eric Saade and got the lowdown the songwriting process for “Sting”. It turns out that a lot of thought went into this three-minute pop song.

Eric sat down with legendary #Melfest composer Fredrik Kempe with the intention of writing an honest, straight-up song with the message “you can never be me”. And when it came to staging it, Eric says it was important to show his rivals that he was saying it with a smile – he might be annoying, but he’s never aggressive.

WATCH OUR INTERVIEW WITH ERIC SAADE BELOW:

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