Step aside Jessy Matador and Lena — there is a new queen in town!
On Sunday Eurovision 2018 winner Netta Barzilai saw her official music video for “Toy” become the most-watched video ever on the official Eurovision YouTube channel.
Her brightly-coloured video, which helped push her to the top of the Eurovision 2018 betting odds shortly after its release in March, now counts a whopping 58 million views.
The wind rush of views came in just over two months — 76 days to be exact. That’s remarkable, especially since the previous record holder — Jessy Matador from France — had eight years to rack up the 57 million views for his Eurovision 2010 song “Allez Ola Olé”. Eurovision 2010 winner Lena sits in third with “Satellite”, which also has around 57 million views.
In only two and a half months, Netta’s video and semi-final/ final performances have accumulated more than 110 million views.
Today’s news comes shortly after the Israeli pop maverick secured a deal with S-Curve Records/BMG to promote “Toy” internationally.
In a statement sent to wiwibloggs, the BMG team sang their girls’ praises:
“Combining lyrics celebrating female empowerment with an irresistible groove, the track’s hypnotic hook — ‘I’m not your toy, stupid boy’— proves timely and topical.”
“A one-two punch of rapid fire beatboxing, bold body movements, and seismic vocals, the single vaulted to #1 on Spotify’s Viral 50 chart around the globe, claiming the top spot in the U.S., UK, and Australia, to name a few.”
“With a shimmering style as brazen as her charismatic personality, Netta has positioned herself for superstardom in 2018. Promotional trips to the U.S. and throughout Europe are currently in the works so expect to hear much more from Netta over the coming weeks!”
Are you thrilled for Netta? Are you surprised that Jessy Matador is in second and Lena third? Let us know down below!