Ireland Eurovision 2020

He was only officially confirmed as Ireland’s Creative Director for Eurovision 2020 on Thursday. But Philly McMahon is already making big promises about the country’s song for Rotterdam. Speaking in a weekend interview, the ThisIsPopBaby founder described it as “an almighty bop”.

Ireland at Eurovision 2020 — “An almighty bop”

Talking to RTÉ 2FM’s Louise McSharry on Sunday, McMahon turned the hype machine up to 90. Audibly excited about the Emerald Isle’s 2020 effort, he called the chosen song “an almighty bop”.

Careful not to spill all the beans, he continues “it is taking all of me… I can’t even allude to anything else. What I kind of thought when hearing the song is that in 10 years’ time we will still be dancing to this song”.

When pushed by McSharry on whether the song matches up to Loreen’s “Euphoria” — Sweden’s Eurovision 2012 winning entry and a number one hit in Ireland — he answered in the affirmative.

“I think we’re up there! I think this is a new direction for Ireland. We haven’t heard this style of song and the act is just bloody cool”.

Ireland’s Eurovision 2020 act

Speaking of the act, McMahon remains somewhat tight-lipped.

“It all starts with the song. Whatever about a show or production, it has to start with the song. I’ve been chatting with RTÉ for a long time about this. And they came to be and they played this song and I thought ‘actually, yes. I can really, really get on board with this. I can really do something with this’. So, I’m very excited about the artist. No, I wasn’t involved in picking the song”.

McSharry raises his earlier comments that the act will be LGBTQ+. McMahon confirms that is the case but doesn’t elaborate further, save that he came into the process after the act had been selected.

ThisIsPopBaby has made its name working with drag acts such as Panti Bliss and staging circus style variety shows like Riot. What can we expect on stage in May?

“Our job is really to support the song. You can’t dress something up that it’s not. Our job is to make a really brilliant pop moment in three minutes… We’re gonna smash it this year”.

When asked where previous Irish entry had gone wrong, Philly highlighted the small size of Ireland’s pop scene and the country’s struggle to grasp the modern contest.

In the ’90s, we really settled into a groove… we really owned that. And then when the competition went through a massive change, Ireland didn’t really understand what that change was. But here’s my thoughts on the past entries over the past however many years. Nobody goes to Eurovision thinking that they’ve got a bad song.

I think what’s worked against us is that we just don’t have a massive pop industry in the country. And so in terms of talent development… if you look at Swedish or Australian entries, you’re talking about massive record labels behind those, massive development periods, massive songwriting hubs — none of which we have. So, our kind of stock in trade is a ballad. We have succeeded with that in the past and we also haven’t succeeded with that in the past.

You can listen to the full interview here.

What do you think of McMahon’s comments? Do you believe the hype? Let us know in the comments below.

Follow all of our Ireland Eurovision 2020 news.

108
Leave a Reply

avatar
59 Comment threads
49 Thread replies
2 Followers
 
Most reacted comment
Hottest comment thread
64 Comment authors
JamieJamesESC.IREDaniejack Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
James
Guest
James

It might also be ELM. Check out there twitter it all adds up really. Heres a link to they’re most recent song and it’s class! Really think it’s them, if they said we’re going for a bop song!

https://twitter.com/thelongestone/status/1225157771265527809?s=20

James
Guest
James

It’s the rumoured Ireland Eurovision song. It’s called Golden and it’s Ireland’s 50th Golden Anniversary since our first win……..
Very promising all the same!

ESC.IRE
Guest
ESC.IRE

I really do hope it’s ELM. As great as Lesley Roy would be It just makes more sense for it to be ELM. Fingers crossed !

Jamie
Guest
Jamie

ELM’s next song is called Golden! This could be the Eurovision song, lets hope it’s a good one

James
Guest
James

The link to a part of the song is in the above text

Jamie
Guest
Jamie

I listened to it and it really sounds like a low-key qualifier/winner

ESC.IRE
Guest
ESC.IRE

Almost 100% sure it’s Lesley Roy. Apparently there was an email by the Irish OGAE club saying it’s her. Seems legit considering she is LGBT and if you check her insta she follows Eurovision, Eurovision un concert, rte2fm, thisispopbaby and philly McMahon. Rumors say her song will be released on Tuesday but we’ll have to wait and see!

Jamie
Guest
Jamie

I really hope so, I literally can’t wait anymore to hear the song and artist, I really hope it’s her and she crushes it in SF 1 and the Final

ESC.IRE
Guest
ESC.IRE

Hopefully we will qualify! Yea me too, dying to find out more

Jamie
Guest
Jamie

Yeah I’m unusually confident about Ireland qualifying this year, I don’t know why, and aswell they wouldn’t lie about the song being great if it wasn’t, a music company wouldn’t do that

Jamie
Guest
Jamie

Does anyone know when the artist and song are released? I really can’t wait anymore ?

Danie
Guest
Danie

When will the artist be announced?????

jack
Guest
jack

If they really have that bop i am here for it and mostly i am here for Bjorkman being furious that Sweden wont beat the record of Ireland. Bring it on RTE

Ioa Ioa
Guest
Ioa Ioa

I really want Ireland to win so Sweden will have a hard time braking their record

BREXIT CAREER WOMAN
Guest
BREXIT CAREER WOMAN

gay-foe-wee-ah
wea ou boiz wiff emotionz

Matt
Guest
Matt

She said it would be up there, I’m really surprised y’all are acting this dramatically, she was asked if it was up there with Euphoria, was she supposed to say no? I get people are saying it’s dangerous to over-hype an entry, but it’s kind of the delegation’s job to hype it.

Jonas
Guest
Jonas

He…

Sam
Guest
Sam

It’s gonna be terrible let’s be real here

BANSHEE4THEWIN
Guest
BANSHEE4THEWIN

You’re so pessimistic lmao

Deven O’Kearney
Guest
Deven O’Kearney

He’s being realistic. It could he as good as Philly McMahon is saying but it could equally be terrible.

Cathal
Guest
Cathal

@Deven

Having the most negative opinion possible for something does not make you realistic, the definition for that is pessimistism.

BANSHEE4THEWIN
Guest
BANSHEE4THEWIN

I’m starting to think Deven is a bot. He says the same thing over and over again as if he hasn’t emphasised it enough already. If you’re gonna be that negative about your own countries entry when you haven’t even heard it yet then why bother lol

Aaron
Guest
Aaron

I mean don’t get me wrong I hope the song lives up to the hype being thrown around, but I can’t deny a part of me is worried that it won’t amount to anything and that the song won’t live up to the hype being thrown at it. I guess I have been burned by RTE’s blaise efforts in the past and it just leaves me doubtful.

Cathal
Guest
Cathal

Jeez the amount of Irish xenophobia in the ESC fandom is horrendous. Not even heard the song or performance people already dislike the entry, we would be better off not showing up at this stage.

Efraim
Guest
Efraim

Overhyping unreleased entries like this is one of the worst mistakes countries can make, because it sets up absurdly high expectations you risk not living up to. And considering Ireland’s recent track record, I realistically can’t bring myself to expect the next Euphoria from them.

Cathal
Guest
Cathal

Maybe the entry is just as good as he says it is and is just being honest?

Tom
Guest
Tom

To try and compare a 2020 entry to a 2012 winner is worrying… Pure hype is asking for trouble… Will we get a big surprise.. I doubt it!!

Cathal
Guest
Cathal

List to the interview again as you clearly haven’t based on this comment.

Polliu
Guest
Polliu

Another generic pop drop song ready for sure.

Fast Food Music Lover
Guest
Fast Food Music Lover

Can’t wait to see the Irish act! While I have my personal favourite countries, I always open to the possibility of other countries slaying the contest.

Tajikistan
Guest
Tajikistan

I meant I don’t blame them for their response – they’re hardly gonna compare it to Korake ti znam or Falling Stars. However, I’m not convinced. I always worry when countries big themselves up so much…

Salvadork08-09
Guest
Salvadork08-09

Sorry but i am not getting my hopes up at this point. Ireland went from winning three times in a row to one of the least succesful countries in eurovison. And euphoria, im afraid, is no longer the way to win. They will Need to be original think of something celtic thrown in with a simple but effective performance. It doesn’t have to be modern, and it also doesnt have to follow any trends. Just do you ireland! You won 7 times for goodness sake!

xohxoh
Guest
xohxoh

I have a feeling this will backfire so much.

Peter M
Guest
Peter M

I’m glad to hear that he’s at least trying to promote the song. They really didn’t try to drum up any support for Sarah McTernan last year. I’d love to see the general public get excited about Ireland in Eurovision again. So many people just sneer and dismiss the competition, but sending a real, quality entry, might change people’s opinions!

Ron
Guest
Ron

I’m guessing the song must be decent. There’s no way all those creative people like McMahon and ThisIsPopBaby would come on board to stage a weak entry.

Timi
Guest
Timi

They give us the best winner in ESC history (“The Voice”, of course). I want to see them shine again. I hope they have a good song this year.

John Moynahan
Guest
John Moynahan

Does anyone have a clue when we’ll be put out of our misery and when the entry will be released?

Milan S.
Guest
Milan S.

I’m afraid that it will be just the beginning of the misery.

Jonas
Guest
Jonas

Elaborate?

Alyce Collett
Guest
Alyce Collett

I too really want to know when the entry is going to be released. I’m sick of all the teasers and I just want to know who the artist is and what their song is

Kosey
Guest
Kosey

This strategy only works if the song is crap. If it’s a great song, people will love it when they hear it, so no need to big it up. If it’s crap though, by saying it’s amazing beforehand you’ll at least get a few gullible people to buy it before they realise it’s crap.
Happy to be proved wrong though.

Jonas
Guest
Jonas

It’s not a strategy, though. Listen to the 8 minute interview, he was on the show to talk about something else entirely, this topic just happened to dominate. He was reacting to the host’s questions, it’s not like they had some PowerPoint presentation on how to take over Europe with hype.

Kosey
Guest
Kosey

Then he is a very silly boy.

Robert
Guest
Robert

Dublin 2021 sounds great.. Getting really excited about this, I’m Dutch but the Irish have my respect all the way.. Hope it comes true and they do really well

Irishfan
Guest
Irishfan

For those who don’t remember or know about Italia ’90….it was when Ireland got to the quarter finals of the world cup….and it’s been the topic of conversation since. …even 30 years on!

Briekimchi
Guest
Briekimchi

I preferred Ireland’s previous attitude of not over-promoting their song before it was released. I hope after all this, they have something.

Roy Moreno
Guest
Roy Moreno

I see a flop

Olivia Mac Arthur
Guest
Olivia Mac Arthur

But you haven’t seen literally anything yet

Roy Moreno
Guest
Roy Moreno

Building so much hype has never done any favour to any country
In fact, it’s always made songs even flop
Hopefully, I’m wrong and we are going to get an amazing entry this year – and from Ireland!
But come on…

Jonas
Guest
Jonas

I don’t think he’s building hype. He’s talking to a local audience, trying to get them excited. I don’t think he’s considering how Eurovision fans will take his comments, or is even aware that they will hear them.

Laurence William
Guest
Laurence William

There was hype for Duncan Laurence Arcade and look what happened ? He won ?

Roy Moreno
Guest
Roy Moreno

The hype for Duncan was after hearing Arcade… It’s obvious
But we haven’t heard the song yet and they’re hyping it to a song on a level of Euphoria
So if it’s not that good, people will be underwhelmed and disappointed
There’s a difference between hype before hearing the song and after

Whisker
Guest
Whisker

It rhymes with “bop”.

Irishfan
Guest
Irishfan

I heard the interview and Im positive. At least there is an acceptance that a significant change of approach is needed. It was stated that it is going to be an Italian ’90 moment for the country!

Mia
Guest
Mia

Hope it will have epic ending, I’m still waiting…

ESCFanGA
Guest
ESCFanGA

To compare an unreleased song to Euphoria would be a bit too far in my opinion

OhhHoney
Guest
OhhHoney

Building a lot of hype. Getting expectations very high and we all know there’s only one way it goes if they don’t live up to what they’ve built up.
*insert sound of plane crashing and burning ?*

Liam
Guest
Liam

God why do they build hype like this? They should keep quiet until the song is released. And yes, I’m irish.

Olivia Mac Arthur
Guest
Olivia Mac Arthur

Did that last year remember. That did not go well. Time to change tactics.

Cathal
Guest
Cathal

You mean like last year when we came last in our semi?

ESCJudge
Guest
ESCJudge

“It all starts with the song” -something that I try to convince people (writing under posts about polish Szansa na sukces formula that is about to choose polish act for ESC2020) from the begining…
and I got lot of dislikes.

I still keep on saying that it is song, presentation, lobbying (RTE wow!) and ability to get votes that makes a winner.

Let’s see what the Irish bubble is all about 😉
(cause I somehow feel it’s only a bubble as it is RTE)

Héctor
Guest
Héctor

I hope it’s true but I’m not positive. The more you hype the harder it will flop….

Andrew
Guest
Andrew

I’m shi**ing it. Please Rte don’t embarrass me again Ireland

Liam
Guest
Liam

I know I’m so damn scared, I wish they had kept quiet like they usually do, so if it’s bad it will not be noticed, but instead they’ve done this…

BANSHEE4THEWIN
Guest
BANSHEE4THEWIN

At the end of the day who gives a fuxk? who’s gonna be disappointed? The few eurovision fans on this site that count for like 0.01% of the televote? 99% of people voting most likely haven’t heard the news and rumours beforehand so they won’t be disappointed

Purple Mask
Guest
Purple Mask

Excellent. I think we did tell RTÉ to hype their entry up a bit more. There was that lecture/meeting and everything. Good show so far.

Whisker
Guest
Whisker

LOL

Whisker
Guest
Whisker

I wish they announced the act and published the song already. #prettyplease #thankyouinadvance

Marios
Guest
Marios

That escalated quickly. Hope that it won’t have Spain’s faith

Peter M
Guest
Peter M

I have a funny feeling it’s Laoise representing Ireland this year. Fingers crossed. I’m hoping for our eight win, but I’d definitely settle for a place in the final!

Peng Ting
Guest
Peng Ting

Me too she’s a pop singer and her songs are exactly the style that pop baby stage

Ron
Guest
Ron

He didn’t compare it Euphoria as such. The interviewer said Euphoria was her favourite ESC entry and she asked him how it compared to a song like that.

He certainly talked up the song on its own merits though.

Polegend Godgarina
Guest

anyway imagine comparing your 2020 entry to a 2012 electropop song… no matter how legendary euphoria is, this concept smells like expired milk.

Cathal
Guest
Cathal

So Euphoria is expired milk?

Polegend Godgarina
Guest

euphoria is timeless and frozen in time. but tryin to copy it won’t lead you nowhere now.

Cathal
Guest
Cathal

You obviously didn’t listen to the interview if you claim he said it’s the same as Euphoria. What was actually said in the interview was that the song is an almighty bop and that in 10 years time we will still be dancing to it. The interviewer than said an entry that falls into that category for her is Sweden 2012 and simply asked if this entry is up there with that one and and Phil said “I think we are up there”. That’s what was actually said, but haters are of course going to hate and mix his words… Read more »

Olivia Mac Arthur
Guest
Olivia Mac Arthur

He wasn’t comparing it to Euphoria per sé, the interviewer asked if it was up with the quality of euphoria as it was her favourite eurovision song. He believes that it is as high quality as euphoria not that it is the same.

BREXIT CAREER WOMAN
Guest
BREXIT CAREER WOMAN

euphoria wasn’t electropop

Héctor
Guest
Héctor

Euphoria, forever till the end of hype, from then on no more joy or smile, they’re falling do-o-o-o-o-own.

Sorry, I couldn’t resist

Seriously now, hype is never a good idea. Just look at what happened with Spain. Better watch your mouth, Mr McMahon, those words can backfire massively…

Whisker
Guest
Whisker

LOL, thanks for the laugh!

Olivia Mac Arthur
Guest
Olivia Mac Arthur

Last year Ireland was scolded for having no hype. This year we’re scolded for too much hype. So if both are bad what do we do?

Whisker
Guest
Whisker

Don’t get me wrong, I *want* Ireland to do well.

Roy Moreno
Guest
Roy Moreno

Balance it, of course…

miwa
Guest
miwa

Ok, so it won’t qualify then..

BANSHEE4THEWIN
Guest
BANSHEE4THEWIN

Aye anything is a step up from last year I guess!

Olivia Mac Arthur
Guest
Olivia Mac Arthur

Literally nothing left to lose. As long as we come up from bottom we can at least say we did better than the year before.

Polegend Godgarina
Guest

skksksskjsk they’re setting themselves up for drags

UmBv
Guest
UmBv

Now i have a feeling its going to be bad 🙁

Leo M
Guest
Leo M

They’re hyping it up a lot but I am preparing for disappointment.

Sabrina
Guest
Sabrina

Oh, Ireland… I want you to succeed, but overhyping your entry is a very dangerous road to take.

Lolek
Guest
Lolek

this 100% – to claim you have a song on the level of Loreen’s Euphoria is a very dangerous thing to claim, especially if it doesn’t turn out to be the case! Regardless, fingers crossed they have an awesome song!

Katariina
Guest
Katariina

Okay sure

BREXIT CAREER WOMAN
Guest
BREXIT CAREER WOMAN

shoooore

Deven O’Kearney
Guest
Deven O’Kearney

VERY BIG WORDS FROM PHILLY MCMAHON! Either it REALLY IS going to be an “almighty bop” or an almighty catastrophe!

Mr Vanilla Bean
Guest
Mr Vanilla Bean

Spain’s ‘Universo’ and Finland’s stuff were announced in a similar big shot wannabe fashion. Just saying.

Fionn
Guest
Fionn

Eek I’m worried it won’t be as good as a they’re hyping it up to be

poe-tay-toe-chips
Guest
poe-tay-toe-chips

It won’t be.

Olivia Mac Arthur
Guest
Olivia Mac Arthur

I would like to hear the song first before deciding that.