In May, Ukraine group Go_A will represent their country at Eurovision 2021. But before that, the electro-folk band has released their new single “SHUM”. And it briefly got fans wondering if this could also be their Eurovision 2021 entry. However, the delegation has since confirmed that it is not their song for Rotterdam
After honouring melodramatic Carpathian folk tales with techno and EDM last year with “Solovey”, Go_A have opted for a somewhat darker style in “SHUM” (“ШУМ”). They describe its meaning as “to awaken and summon spring and hasten the awakening of all living things after winter”.
In an Instagram post, the group told their fans that they created a “new form of an ancient magical ritual” with the song.
Go_A release new single “SHUM”
The music video for “SHUM” debuted this morning and it features the group and friends wearing PPE chic. They are clad head to toe in protective gear, including hazmat suits and face masks. Frontwoman Kateryna Pavlenko still manages to own her performance — she’s wearing a transparent face sheild.
Go_A told their followers on Instagram that the song was inspired by folklore of the Polissia region of Ukraine, which stretches from the northwesternmost part of the country to the northeasternmost part.
Earlier, the band said that their quarantine period had inspired them during the creative process. This also becomes clear from the further descriptions they give about the song as they write on Instagram:
“In 2021, this ancient tradition takes on a different meaning. During the lockdown and in full gear – we remind everyone and ourselves about the need for a person to be into society, to feel part of something bigger and not forget to rejoice.
Our new release is all about the integration of the archaic into the present.”
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In an earlier interview to Fakty, Go_A’s frontwoman Kateryna Pavlenko said that the group was following a mission to promote the Ukrainian culture on the world stage:
“We absolutely want sing there in the Ukrainian language, to honour Ukrainian folklore and to show, that everything Ukrainian is cool, interesting and is there to love. Not to continue to think that the Ukrainian language, the song and folklore, is something second-rate and has no meaning. We want to increase the focus on our culture and roots, after all it is very important. We aspire to broadcast our love to all the other Ukrainian people.”
Is “SHUM” Go_A’s song for Eurovision 2021?
Update at 10:40 CET: UA:PBC’s official Eurovision account on Instagram — @suspilne.eurovision — has confirmed that “Shum” is not Go_A’s song for Eurovision 2021. Answering a fan question on a post promoting the single, the delegation wrote: “It is just a release of a song, but not for Eurovision. For Eurovision is later on”.
Our original story continues:
So far, “SHUM” has not been officially confirmed as Ukraine’s entry to Eurovision 2021, by either the Ukraine broadcaster or by the EBU. And while Go_A have given fans a lot of information about the meaning of “SHUM”, they are keeping quiet about whether or not the song will be their entry for Eurovision 2021.
However, back in November, the official @Eurovision account posted a video to Twitter . It showed Go_A hard at work in the studio, recording a song. It’s now clear that the song in the video was “SHUM”.
Go_A will be flying the flag for Ukraine ?? at #ESC2021!
— Eurovision Song Contest (@Eurovision) November 4, 2020
The official caption for the video noted that “they may just be recording their song for Rotterdam 😏” From this, it seems that “SHUM” might indeed be their Eurovision entry… or it might just have been another song recorded at the same time.
There is another issue though — as things currently stand, “SHUM” is 3:59 long, almost a full minute longer than the maximum length allowed in a Eurovision entry. But it’s not entirely unknown for a song to be released in a longer version, then cut down for a shorter Eurovision version. Francesco Gabbani’s “Occidentali’s Karma” was originally 3:38, while Amir’s “J’ai cherché”. However, one minute is a lot to cut from a song.
Go_A frontwoman Kateryna Pavlenko previously announced that the band’s Eurovision song would be presented “somewhere in February”. And while it isn’t February yet, it’s not far off.
Wiwibloggs has reached out to Go_A to clarify the situation but the group is keeping shtum about “SHUM”.
What do you think of “SHUM”? Should Go_A take a cut-down version to Eurovision? Should they use staging inspired by the music video? Tell us your thoughts below!