The duo Andriamad was born from the meeting of Cécile, hailing from the French overseas territories, and Kevin, of Polish and Tunisian origin. Alongside their love for music, these two traveling friends developed their own musical style, which they named “electropical”. In the midst of their preparations for Eurovision France, c’est vous qui décidez, the duo took the time to explain to us why they want to advocate for the respect of all cultures on the Eurovision stage.
Cécile was still a florist when Kevin, a former carpenter, decided to leave everything and form a band. He then launched a call on social networks, to which a friend of Cécile’s answered. The latter sent Cécile’s old demos and Kevin immediately fell in love with Cécile’s voice. They met the following week, and united under the surname of Cécile’s Malagasy grandmother: Andriamad.
Cécile: “We met 4 years ago through a mutual friend. Kevin wanted to start a duo and had posted an ad on the networks. At that time I wasn’t really making music anymore, I had other projects. And this friend still sent my old demos.”
Kevin: “I immediately liked Cécile’s voice. The following week we met in a studio in Montreuil. The meeting was obvious! We immediately tried things, voices, instruments. Andriamad was born. The name came not long after, we wanted to connect to the roots of one or the other. We are friends, we see each other and we call each other a lot for the project, but we also each have a life of our own that is not intrinsically linked to Andriamad.”
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The two friends love to travel, and through their adventures they have discovered many different cultures. The coronavirus pandemic has sadly put a stop to that for the time being, but it has also highlighted the strength of relations between people. Thus, Andriamad would like to use the Eurovision stage to highlight France’s values of friendship:
“Eurovision is a great challenge, an opportunity to take the stage, first nationally and then internationally if we go all the way. We wanted to challenge ourselves and pass on a positive energy after this complicated year where everyone found themselves “isolated”. France has great values, especially that of being a welcoming country. Our song is about welcoming other cultures and respecting each other. It would really be a great opportunity to represent France on an international stage with a song like this one.”
If their travels and their spirit of adventure can be heard through their colourful and sunny music, it is not by chance. Their experiences have allowed them to develop their own musical style, atypical and unique, which they have named “electropical”.
“We are an electro duo (the genre name was found by our turner Furax). It’s a light, dancing, rhythmic and sunny music.”
In the literal sense of the term, Alléluia or Hallelujah is in the Jewish or Christian liturgy a word that expresses the joy of the faithful. This term is used during prayer or at the end of certain psalms. Andriamad overcomes the religious connotation by using this expression of worship or rejoicing to celebrate differences:
“We celebrate difference, eclecticism and the colours of the world that make it rich.”
Moreover, this ode to the sharing of cultures is reminiscent of the Thai tourist slogan Same Same but different. An expression in which the duo fully recognises itself. Indeed, through their song “Alléluia” they wish to share what they have learned by going to meet foreign civilizations and change the judgment that we sometimes make about our fellow humans without really knowing them:
“Yes indeed, we heard this expression during our trip to Asia. Through the journey we meet cultures, customs and habits different from ours. Through the eyes of the other we learn a lot about our world and about ourselves. Thanks to our travels we have understood that all cultures are equal. We have to accept and respect them. It is true, it is not because one culture is different that it is better or worse than another. They exist and they have a lot to teach us. They are different as we are all different from each other, but they are and we are all precious.”
While the words of “Alléluia” are mainly in French, the refrain contains a sentence in English: “We are the people of the world”. These words are there to help get the message across to all European spectators:
“Eurovision is an international stage, our message is about meeting others, positive curiosity and union. It is a way of addressing everyone with our refrain in a language that is understood by the majority.”
Eurovision France: C’est vous qui décidez
If they win C’est vous qui décidez, Andriamad’s main concern is to make sure that their enthusiasm is contagious and that their performance is a shared one:
“We will work hard to take our song further in terms of scenography. We will remain us, two simple people who like to share our passion with enthusiasm.”
Always in a fraternal spirit, the duo would like to thank the audience that has been supporting them to achieve their goals:
“We thank the people who send us messages and comments! It goes straight to our hearts, it boosts us for the future, to go even further. And above all, thank you! Because it is thanks to you that we believe in it!”
Will you be singing Alléluia along with Andriamad? Do you want to listen to more electropical music ? Let us know in the comments box bellow.