The Wiwi Jury — our in-house team of music unprofessionals — is reviewing and rating the 37 competing songs in Eurovision 2023. Next we review Sweden, who have chosen Loreen with “Tattoo”.
Do we think a second Eurovision victory is on the cards for Loreen? Read on to find out!
Loreen – “Tattoo” (Sweden Eurovision 2023)
Review: Loreen – “Tattoo”
Oliver: Loreen is unstoppable. Alongside her expert songwriting team, the former Eurovision champion takes a handful of simple ideas to create something greater than the sum of its parts. “Tattoo” keeps the audience on the edge of their seats with its jaw-dropping stage show, powerhouse vocals, and satisfying pre-chorus motif that builds and drops exactly when it needs to. Sometimes, these high production value numbers lose heart and authenticity. But Loreen pours emotion into every word, every movement, and every moment. Sweden might have just secured its seventh Eurovision trophy.
Deban: Loreen’s artistic excellence comes with a strong visual identity. “Tattoo” is golden, and without a doubt gunning for Eurovision victory. Infusing her nomadic identity in this breathy solo piece, Loreen grips viewers from start to finish with a melody that touches their core. When she is in pain, you feel her suffering. She creates an enigmatic stage atmosphere whilst twinning it beautifully with movement, wardrobe and the accompanying set design. As a total package, this raises the bar.
Dayana: Impeccable vocals with an even more impeccable performance. The staging is one of the most memorable ones this year; however, the song itself is just too easily forgettable and doesn’t do it for me. It’s of course curious to see how the energy will be different from Loreen’s previous entry at Eurovision. At the moment I get alien and outlandish vibes, which is definitely an experience, but this is only when watching the performance – like I said, the song itself doesn’t awaken any significant emotions in me.
Jonathan: It’s no easy feat to come back to Eurovision as a past winner. Yet, despite having evolved in her musical sound since 2012, Loreen still proves that she is a masterful artist and performer. “Tattoo” has an underlying production that gets the listener’s heart racing. This is then overlain by gorgeous strings and outstanding vocals to give the song an emotional pull. The staging is just a cherry on top that rounds out a complete package. At the heart of it all – Loreen. A lesser artist would be swallowed up by everything, but Loreen commands the performance from start to finish and even takes it to new heights.
Renske: In 2012, Loreen didn’t stick to the clichés that the song contest can bring about. And this year, she proves once again that doing your own thing at Eurovision is the way to go. “Tattoo” is a track that is modern and fits in with all current music trends without feeling “made”. The Swedes like to choose quality and they were again not mistaken to send a pop effort. There are more creative and innovative tracks around this year, but “Tattoo” feels like a song that both casual viewers and Eurovision die-hards will embrace.
Sweden Eurovision 2023 ranking
In the Eurovision 2023 Wiwi Jury, we have 20 jurors but only have room for five reviews. The remaining scores are below:
We have removed the highest and lowest scores prior to calculating the average. This is to remove outliers and potential bias. We have removed a low of 6 and a high of 10.
Wiwi Jury verdict: 9.31/10
What do you think of Sweden’s Eurovision 2023 entry? Share your own score and review for Loreen’s “Tattoo” below!