All aboard! Eurovision 2018 slogan celebrates Portuguese exploration and unity through ocean theme


Portugal — the small European country that once ruled much of the world from Brazil to Angola to Macau — has a rich history of exploration.

And today broadcaster RTP, in conjunction with the European Broadcasting Union, paid homage to that rich history with their water-themed slogan for Eurovision 2018: “All Aboard!”

Nodding to the fact that “Portugal as a country has always connected Europe to the rest of the world through the ocean,” the EBU said in a statement that the slogan seeks to “invite the international community to come together for this year’s competition.”

The logo isn’t a single image, but instead a series of images, built around the central

The EBU explains RTP’s motivations this way:

Europe is a collective of many, and this has also inspired RTP’s design team to introduce multiple logos for 2018, rather than a single image. The main logo, depicting a shell, will be used alongside 12 other versions. They are designed around the concept of the varying life in the oceans which depict the wonders of a floating world, such as plankton and a range of other organisms which are essential for balance in aquatic ecosystems. Through these multiple logos, the creative concept portrays key themes such as diversity, respect and tolerance.

The logos will be creatively adapted and have a variety of uses in the run up to the event, including being displayed all over Lisbon next May.

Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: “We are extremely happy with the creative theme and logos for this year’s contest, which resonate with Lisbon’s history and underscore Eurovision’s core values, including diversity, very well.”

“The ocean connects all of us, and its variety can provide good inspiration for each of the 42 participating broadcasters that we look forward to seeing in Lisbon next May.”

Eurovision 2018: The 42 participating countries

  • Albania (RTSH)
  • Armenia (AMPTV)
  • Australia (SBS)
  • Austria (ORF)
  • Azerbaijan (ICTIMAI)
  • Belarus (BTRC)
  • Belgium (VRT)
  • Bulgaria (BNT)
  • Croatia (HRT)
  • Cyprus (CYBC)
  • Czech Republic (CT)
  • Denmark (DR)
  • Estonia (ERR)
  • Finland (YLE)
  • France (FT)
  • Germany (ARD/NDR)
  • Georgia (GPB)
  • Greece (ERT)
  • Hungary (MTVA)
  • Iceland (RUV)
  • Ireland (RTE)
  • Israel (IPBC/KAN)
  • Italy (RAI)
  • Latvia (LTV)
  • Lithuania (LRT)
  • Malta (PBS)
  • Moldova (TRM)
  • Montenegro (RTCG)
  • The Netherlands (AVROTROS)
  • Norway (NRK)
  • Poland (TVP)
  • Portugal (RTP)
  • Romania (TVR)
  • Russia (C1R)
  • San Marino (RTV)
  • Serbia (RTS)
  • Slovenia (RTVSLO)
  • Spain (TVE)
  • Sweden (SVT)
  • Switzerland (SRG/SSR)
  • Ukraine (UA:PBC)
  • United Kingdom (BBC)

Eurovision Village and a blue red carpet

wiwibloggs attended the RTP press conference at the Lisbon Aquarium, and the organising committee revealed further details about Eurovision Village and the opening ceremony.

As ever, Eurovision Village will have a warm, everyone-is-welcome vibe and will be open for eight hours for ten days straight.

In an unusual twist, the Eurovision red carpet, which precedes the opening ceremony, will actually feature a blue carpet.

It’s an overt nod to the ocean and the idea of water, which is so manifest in this year’s theme. We hope that Laura from Belgium and Saara from Finland haven’t already bought dresses thinking they’d be walking on red carpet….

What do you think of this year’s theme and logo? Are you excited that the red carpet will be blue? And are you going to party with us at Eurovision Village? Let us know below!

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