Boomerang is Eric Saade’s third offering from his successful fourth album, “Forgive Me“. Listening to this single with fresh ears was a major challenge. Yes, Boomerang is one of the catchier songs on an album of predictable pop numbers. However the coos of the opening bars and the lackluster lyrics prove that songwriting isn’t Saade’s strength. Example: “I think I need rehab from you, because you’re so addictive”.

Still, the song is memorable for revisiting the common theme of lustful obsession. Unfortunately, the opening seconds of bare-breasted eroticism from a female model are almost laughable. How far does the production team need to go to assert Sadde’s masculinity? But more to the point, when will Saade start shape-shifting interesting subject matter?

The silhouettes of writhing passion against red mists of lust furthers the debate. Is there anyone over 14 who finds this video believable? It goes without saying that many people have experienced the agony of trying to break free from an obsessive relationship. Quite often, seeing no reason to continue with the pain of the connection, suffering emotional intoxication, and yet always returning for more is a bitter-sweet paradox that forms the backbone of life and relationships. However, is Boomerang the best metaphor to articulate such a layered subject?

The lyrics that run across the music video serve as a useful reminder of the topic at hand. Unfortunately, the visual elements do not complement this. Furthermore, Saade’s lightweight bubble-gum approach isn’t applicable to every subject. Lastly, Boomerang? What’s that about? Structuring a song around a specific object can be fun, but on this occasion, I’m not sold on it.

Rating: 2/5

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Deban Aderemi contributed this report from the U.K. Follow him on Twitter @debanaderemi. Then follow Team Wiwi on Twitter @wiwibloggs and by liking our Facebook page.

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Zach
Zach
7 years ago

I love Eric Saade his songs are very cool and love the way he dances and everything. He is bigger and better than Justin Bieber will ever hope to become.

eurana
eurana
7 years ago

CHARLES,
Get Bilan out of it. No camparassion

Arianna
7 years ago

Oops, I meant to say: “full stop This somehow has even lower quality”

Arianna
7 years ago

err he’s asserting his masculinity by ripping off an already degrading music video that somehow has even lower quality????? ok……

Leon
Leon
7 years ago

I think he’s kool. He’s brave and he dances well. I’m not crazy about his latest album, but Saade Vol. 1 was AMAZING!

Charles
Charles
7 years ago

So this kid, and I repeat, kid – wants to prove he is a real man … what for? Shouldn’t he be working on his vocals and do his very best to become a much more believable singer besides being the performers that says “you will all look at me and love me because I want to …”? He is together with Bilan the “Justin Biebers” of Eurovision: spoiled brats who lack the essential! What Bieber does not have in personality and behaviour, Saade lacks in his music and artistry.