Earlier today the Wiwi Jury—our in-house panel of music unprofessionals—read aloud from The Girl with the Dragon Tattoo and then boarded an EasyJet flight to Stockholm so that we could review YOHIO’s Melodifestivalen song “To the End”. Did the song keep our attention for the entire three minutes? Or were we more interested in whether he’s had plastic surgery to look Japanese? Read on to find out…

“To the End” Reviews

Deban: Yohio was the bridesmaid last year. He came second to Robin Stjernberg at Melodifestivalen. I was in Stockholm when the frenzy was going on, and to be honest, I simply couldn’t get my head around the buzz. “To The End” is a slight improvement on last year’s “Heartbreak Hotel“, but lacklustre nonetheless. Perhaps this could be attributed to his lack of energy on stage. Lots of fireballs, Harajuku rock costumes, outrageous hair and makeup. Good elements, but Yohio needs to deliver too.

Score: 6.5/10

Padraig: I don’t get Yohio. He looks like a real life anime character, and has the voice of a Jedward. I’d expect some sort of k-pop cum euro-trash sonic fusion. But instead we get a bit of generic soft rock. Uninspiring lyrics, perfunctory vocals … I think I’ll stick with Finland’s Softengine.

Score: 4/10

http://youtu.be/07uTl6USuH8

Anthony: Having suffered “Heartbreak Hotel” after losing out to Robin Stjernberg last year, YOHIO is back “To the End” of this year’s final. Unfortunately, I’m not really a fan of Yohio but on the plus side, “To the End” is much more Eurovision friendly and a slight improvement from last year’s entry, which may have been a tad overhyped. My biggest concern is that the juries at the Eurovision Song Contest may not take kindly to Yohio’s glam rock genre. It didn’t go down well with the international juries last year, so there’s the possibility of lightning striking twice.

Score: 6.5/10

Angus: There is a ring of truth to the argument that YOHIO is all style and no substance. ‘To The End Of The World’ is enjoyable enough but most of it is about the personality around YOHIO rather than any musical qualities. He may have been the televoters’ favourite in 2013 but I can’t see any repeat success this year. There are better songs and much better singers. He is an unquestionable showman though and for that he gets bonus points.

Score: 6/10

James: In terms of the act, I really like YOHIO. If he has the opportunity to represent Sweden, it’ll surely attract a lot of attention and that isn’t necessarily a bad thing. But my fear is that the Swedish public are only voting for the act and not the merits of the song, sort of reducing YOHIO to a ‘freak’-show. YOHIO’s been participating for a while now, gathering all the support he can and I certainly would not be angry if he won. The song is radio-friendly, but I know that it will be forgotten. All Europe will remember is an image and not the performance. Still, it’s an impressive performance nevertheless – I do love me’ pyrotechnics.

Score: 6/10

YOHIOPatrick: Ah… Yohio is back again. In my opinion “Heartbreak Hotel” was much better. His voice is not bad but sometimes he loses the power in the middle of the song. “To the end”  has a strong chorus and nice lyrics. I’m really not a fan of it, because it don’t shows any emotions and it’s nothing new. I really liked his song from the last year but this song is not comparable to the other acts in Melodifestivalen 2014. I’m sure his young teenage-fans will vote for him but will he receive points from the judges too?

Score: 5.5/10

Sami: “Heartbreak Hotel” was more memorable, but I like “To the End” much more. It’s not that weird, but still there’s something unique and Yohio’s voice is lovely. I don’t think it will win, but I’m sure I will play it a lot after the contest. The performance is also very beautiful and I like his styling much more this time.

Score: 8/10

Ramadan: Yohio is so freaking fake. It’s All About You, oops I mean “image” not ‘You’ (Hello Albania 2010). I’m not a fan of this song or his last song. This sounds like a rockier version of Ulrik Munther 2013. Sounds like a million other songs, most of them better than this. I cannot see this doing well in the final of Melodifestivalen.

Score: 1/10

yohio4 svt

Franceska: The intrumentals have some 80s/90s vibes, yet they don’t deliver. Yohio’s vocals don’t complement the song, are a little weak, and carry no “oomph”. Lyrically, it’s ok. It has the inspirational vibe with a mix of relationship ish that appeals almost universally. I like it, yet I’m afraid of Sweden’s placing if they send this. It’s run-of-the mill. It hurts me to see Yohio send such a mediocre song. Maybe third time’s the charm?

Score: 5/10

Zach: Everyone says you either love or hate Yohio, but I’m actually just kind of in the middle. “Heartbreak Hotel” last year wasn’t my favorite, but I appreciated the variety it brought. “To the End” is actually a little more mainstream in sound I feel, and I actually like it a little more. The lyrics are kind of cheesy, the kind you hear from that B-Class band that had a hit but you can’t quite remember them. His singing fits this song more, and it’s evident he’s improved a bit. But, like David Lindgren last year, I think his second attempt won’t be as fruitful.

Score: 5.5/10

Wiwi Jury Verdict: 5.40/10

Final ranking: #5 of 10

See our latest #melfest reviews and rankings on the Wiwi Jury page, and then vote for your favourite in our #melfest poll.

You can keep up-to-date with the latest Eurovision news and gossip by following the team on Twitter @wiwibloggs and by liking our Facebook page.

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Yohiolover
Guest

Yohio must win!!!!! I hope juries will vote too..I want him to win and he is not fake,his songs are not like this,on album he has song with growling (Innocence)

Francis
Guest
Francis

Please Win YOHIO I also Getting Scared for Melodifestivalen because If YOHIO Loses Again HE MIGHT NOT JOIN IT ANYMORE

So PLEASE VOTE FOR YOHIO

Alex
Guest
Alex

“Eurovision without Yohio has no value.”

LMAO

bav
Guest
bav

This is Eurovision. Here you have to collect votes. This is the most important, the primary objective.

D
Guest
D

Don’t like this song or Yohio. I didn’t like “Heartbreak Hotel” either but this is still a huge step-down.

bav
Guest
bav

ACHTUNG:
First, you should find the arguments, and only then evaluate.

bav
Guest
bav

Twin Twin is weak and boring.

Padraig Muldoon
Admin

@bav Nadine isn’t lying, guess who made these comments less than a month ago?:

“Destan is not great, but Twin Twin is real crap”

Hmm, it’s a real mystery

http://wiwibloggs.com/2014/02/11/france-reviews-twin-twin-moustache/37712/

Z24
Guest
Z24

The hype for him is over and it’s now all about the song. It’s a slight improvement over last year and the show is impressive.

It’s one of the four I support, but I’m not sure if he can repeat the magic with this one.

In other news, a friend is crazy over him. CRAZY.

Thiefo
Guest
Thiefo

Yohio was a novelty last year, I think that was part of his success. But now he’s back with a far less interesting song, and people is already used to him, so I doubt he’ll do as well as last year. But I may be wrong, if his fans are loyal and vote for him we might have a similar outcome just like in 2013… so close to winning, but that’s it, I doubt he’ll actually win.

I also agree that he’s all show but not a remarkable voice and a forgettable song.

UOrated?
Guest

I don’t like androgyne / too “gay” acts in ESC…but he is MUCH better than last year. And looks better. So this year he has a good song

bav
Guest
bav

Anyway, how important are my comments million years ago? You have to go all the time forward.

bav
Guest
bav

Nadine
You’re lying.

Nadine
Guest
Nadine

BAV: You are the same person who said that Twin Twin was a joke and stupid. They are trying. WHY CAN’T YOU LIKE SOMEONE WHO TRIES?

bav
Guest
bav

There are only two options. Yohio or Justin Bieber. If you do not like Yohio, you love Justin Bieber.

bav
Guest
bav

Wiwi jury loves Justin Bieber.

Robyn
Guest
Robyn

So, Yohio doesn’t have the strongest voice. What made “Heartbreak Hotel” work was the great song that made Yohio’s weaknesses seem insignificant. “To the End” doesn’t do that. It just ends up being a mess of different things (voice! costume! song!) that don’t quite work together.

But oddest of all – Yohio has hair in his face and he keeps putting his hands and microphone up in front of his face. It gives the impression of someone who is a bit uncomfortable performing and would rather not be doing it.

Dhani
Guest

AND BY THE WAY, YOHIO’S ENTRY IS NOT ROCK!!!! IT’S CHEASY SCHLAGER-POP!!!! HE TRIES SO BAD TO ACT ROCK BUT HE IS NO WHERE NEAR!!!! HE IS SO FAKE AND I THINK “HE” IS GAY

Dhani
Guest

I HATE HATE HATE THIS SONG AND I CAN’T STAND YOHIO!!! HE DESERVES LAST PLACE ON SATURDAY!!!!!!
HE DIDN’T EVEN LOOK HAPPY WHEN HE GOT THROUGH TO THE FINAL, I’M SURE THAT HE IS THE ONE WHO BOUGHT THE VOTES FROM THAT ROBOT THING!!!!!!!!!!!!!!!!!!!!!!!!!!!
IF SWEDEN SENDS HIM THEY WILL GET LAST PLACE IN THE SEMI FINAL

bav
Guest
bav

Reality is not that everyone is curious, only Yohio is not interesting. The reality is the opposite. Only Yohio is interesting, the rest is very boring. Eurovision without Yohio has no value.

bav
Guest
bav

Yohio trying to, but you prefer those who do not try. Yohio is the only interesting participant in the ESC2014. The rest is very, very boring. Eurovision is losing popularity because of you, because you support the boredom.