For all of you who have been waiting for the Eurovision 2015 theme logo and artwork to be revealed, today’s your lucky day. Host broadcaster ORF has finally unveieled the art, which involves the slogan of Eurovision 2015, Building Bridges, and a curvilinear bridge made of luminous orbs, all fronted by a glass sphere.
The visual language is one of connections and encounters that form repeatedly. The sphere and its wave symbol are meant to connote unity and individualism at the same time. The theme logo also includes the updated Eurovision heart.
Executive Supervisor of the contest, Jon Old Sand, is really feeling it.
It is a great logo, a strong sign with recognition value and endless possibilities
So is the Director General of ORF, Dr. Alexander Wrabetz:
With this graphic identity we have presented a contemporary, professional entertainment design. A big advantage of the Sphere is the versatility because it is suitable for both – dynamic screen design as well as any analog use. I am particularly pleased that the graphic appearance was developed by a great team in-house.
Edgar Böhm, the Executive Producer of the contest in 2015, was eager to stay away from cliches:
The Song Contest moved to Austria and Austria welcomes guests happily and with spirit, without the expectable cliches, just in a modern and cosmopolitan way. This dynamism is also reflected in the graphical appearance of the 2015 Eurovision Song Contest.
The theme artwork will look really familiar fans, as it looks like the JESC 2010 & JESC 2011 theme art mashed together.
What do you think of the Eurovision Song Contest 2015 theme logo? Are you happy with it or were you expecting more? Comment down below!