The Eurovision spirit is already gripping the streets of Vienna, and today it became even more palpable. ORF, in cooperation with Wiener Linien (the company that runs public transport in Vienna) and Gewista (a leading outdoor advertising company), unveiled an “ultra low floor” streetcar, which includes the “Building Bridges” slogan and related Eurovision 2015 artwork. It will ferry passengers across the city until the end of May, when Eurovision comes to an end.
Edgar Boehm, the Executive Producer of this year’s Eurovision, is understandably excited. Here’s what he said in ORF’s official statement.
The ‘Building Bridges’ tram makes the song contest in Vienna present, since public transport will play an important role for us during the Eurovision Song Contest. We therefore made this the first and most visible sign.
Eduard Winter, the CEO of Wiener Linien, points out that the Vienna cityscape is truly “enormous” and that trams are central to getting around. The colourful tram will “increase visibility and interest.”
Apparently we have even more to look forward to, according to Gewista CEO KR Karl Javurek.
The Song Contest puts Vienna in the center of international interest, and we look forward to putting together [more] accents in the public sphere. The Song Contest tram is just the beginning.
Are you loving the new trains?!