Loïc Nottet has released a new music video for “Rhythm Inside”, and this time it takes place in a bleak, dystopian sci-fi world – a big change from the shiny world of Eurovision.
The video seems to take inspiration from films like The Hunger Games series, as well as music videos like Lorde’s “Team” and Stromae’s “Ta fête”. It creates a bleak world, where Loïc and a container full of people arrive at a sinister warehouse, where they are tied up and showered down. And it’s not a sexy shower, it’s bleak shower. And like all good sci-fi, there are echoes of events in the real world, both past and present.
Loïc doesn’t like what he sees and tries to escape, eventually coming face to face with… Well, we’re not exactly sure what, but it seems like the sort of creature that wouldn’t be out of place on an episode of Doctor Who.
Our only complaint – for a song called “Rhythm Inside”, the video doesn’t have a lot of rhythm to it.
Loïc released the original “Rhythm Inside” video back in March, then in May he released a dance-based reinterpretation of the song called “Alice in Nightmareland”. So what’s prompted yet another version five months after his fourth-placing at Eurovision?
Well, Loïc has signed up for the new series of the French show Danse avec les stars (Dancing with the stars), which begins on 24 October. Despite the success of “Rhythm Inside” in various European countries, it only ever reached No.85 in the French charts. So it seems likely that Loïc’s record company is going to make the most of his appearance on the show. Who knows – Loïc might even perform a cha cha cha to “Rhythm Inside”.
What do you think of the new “Rhythm Inside video? Is it better than the original? And what’s up with the monster at the end? Leave your comments below!