On September 25 Armenia confirmed its participation at Eurovision 2016 with an exciting teaser video. The mysterious trailer gave very little away, save the fact that they were sending a solo female. After two and a half weeks we finally know her identity – it’s Iveta Mukuchyan!

The announcement was made on Armenian television earlier this evening, and comes less than a month after the country’s Head of Delegation Gohar Gasparyan denied the Iveta rumours. Following similar behaviour from the Netherlands surrounding Douwe Bob’s unveiling, are smokescreens set to be a trend for the Eurovision 2016 season? Shadow facers Genealogy would not approve!

A song has yet to be selected, with Iveta and the Armenian team issuing an open invitation for songwriters from across the world to submit potential tracks for her to sing in Stockholm. Those interested can submit their work to [email protected] no later than November 13.

 

The last time Armenia sent a female soloist to Eurovision was back in 2011. Emmy — she of “Boom Boom” fame — became the first and only Armenian act to miss the Grand Final. However, the land of Sirusho and Eva Rivas has certainly spoiled us with its fair share of female divas since its 2006 debut.

Speculation about the artist’s identity has been rampant. The wiwibloggs team had a four-way bet on Athena Manoukian, Sirusho, Tamar Kaprelian and Iveta (go us!). Our readers were also backing Tamar, along with her Genealogy bandmate Inga Arshakyan.

Who is Iveta Mukuchyan?

Born in Armenia, Iveta moved to Germany when she was just five years old. But when she reached her early 20s, her parents suggested she return to the Motherland. Iveta first came to public attention in Armenia in 2010 while competing on the singing show Hay Superstar (the Armenian version of Pop Idol), where she eventually placed fifth. Before this she was studying jazz-vocal and it sure paid off! In 2012 she competed on The Voice of Germany and gave her own rendition of “Euphoria”, eventually making it to the live shows.

Previously named Armenia’s sexiest woman, Iveta has been on our radar for quite some time. Last year hopes were high that she would represent the country, potentially as a part of Genealogy. And we even included her in our summer 2014 Wednesday Wishlist for Armenia. Check out her latest single “Simple Like A Flower”.

She’s also a definite contender to win Eurovision’s Next Top Model 2016…

Iveta Mukuchyan: Photo Gallery

What do y’all think? Is Iveta the right choice for Armenia? Let us know below.

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John Christian
Guest
John Christian

This is RIDICULOUS! I thought Tamar Kaprelian or Luara Hayrapetyan will sing for Armenia. But Iveta Mukuchyan…WEAK, WEAK, WEAK!

WRONG CHOICE, ARMENIA! GET OUT OF THE FINALS ALONG WITH NETHERLANDS BECAUSE BOTH OF YOUR SINGERS FOR STOCKHOLM ARE WEAK!

Azaad
Guest
Azaad

If they follow the Simple like a Flower route, Armenia could do well. A noughties style folkpop number is too dated, but what I fear will happen

Chris
Guest
Chris

Great choice, Iveta is SEXY ))))
I’m just hoping it doesn’t turn into another disaster with a song like the Dorians or Emmy or even Genealogy. Please tell me Derhova will write the song. This Armen guy sucks.

Nicola
Guest
Nicola

When are you going to discuss her on YouTube?

Briekimchi
Guest
Briekimchi

@Robyn – It’s one of those cases where the juries were actually listening to the song whereas the televoters had other reasons for voting for it.

Ronnie
Guest
Ronnie

@Robyn – if Armenia had sent Face the Shadow any other year, I’m sure they would have performed much better – give than 2015 was unusually competitive. Besides, compare 2015 entry to their 2013 entry which finished 18 and it was miles better. Additionally, if they had gotten as much as 7 more points they would have moved up like 4 spots. With that said, it wasn’t Armenia’s best effort in the contest, but definitely not their worst either and not a bad entry at all.

Robyn Gallagher
Guest
Robyn Gallagher

In defence of Genealogy, they placed 16th which is better than Armenia’s 2013 entry, which came 18th. As well as that, “Don’t Deny” placed 11th with the televote but was dragged down by the jury which put it in 24th place.

So here’s the alternate reality where only the jury vote counts: Il Volo win and Genealogy place 11th.

Huh
Guest
Huh

Armenia’s announcements are always dramatic compared to other European countries. Lots of luck to Iveta!

davve
Guest
davve

Good luck to her!

Donna
Guest
Donna

She can surely bring Armenia back into the Top 10 although I personally wanted Tamar or Anush to be the Armenian entrant next year. I hope they pick a song for Iveta that would really match her and bring out the best in her. Good luck Iveta! Good luck Armenia! I hope we’ll be off to Yerevan for 2017.

fikri
Guest
fikri

@baku cash: AMEN.

Briekimchi
Guest
Briekimchi

Definitely a step in the right direction after this year’s unmitigated disaster. Tamar would have been a better choice but Iveta has the potential to do well. I do not see her as a winner but she could be top ten singer with the right song.

Robyn Gallagher
Guest
Robyn Gallagher

This is very promising! It’s always seemed to me that Armenia is very serious about winning and makes a decent effort every year (the one exception being Genealogy, which was less about winning and more asserting Armenia’s cultural history). I’m also encouraged that they have an open song submission process.

I just really hope that whoever did Iveta’s makeup in that intro video won’t be coming to Stockholm. She should talk to the Kardashians about the secret of wearing heavy make-up that doesn’t look heavy.

MTD
Guest
MTD

I think I’m in love. <3 🙂

As for the song…whatever they choose, make her sexier, for God sake!

ct greece
Guest
ct greece

She definitely has the voice and the looks. After two disasters, Armenia has its sights pretty high this year!

Good for them and good for Eurovision 🙂

esc1234
Guest
esc1234

She can sing and dance and she really looks like a winner. Sirusho had that.

CookyMonzta
Guest
CookyMonzta

@Eugene: After watching Iveta’s “Simple Like A Flower”, I think that, given another song with a thundering climax (like Aram’s “Not Alone”), Armenia has an excellent chance of getting back into the top 10. Let’s see what song they give her; but if they’re smart, they’ll wait until mid-February, so that they can see what most of the other countries are sending.

Baku Cash
Guest

I pray for an uptempo song

Adam
Guest
Adam

I hope they send a song that has the same type of sound as Qele Qele or other ethnic dance pop sounds of the mid 00s!

paco
Guest

Lo siento pero tiene cara de travesty…lol

Denis
Guest
Denis

Great choice! Let’s hope they don’t disappoint us with the song like they did this year and choose something meh..
With the right material Armenia could do well this year.

@EugeneESCUK
Guest

Armenia have an excellent record in the ESC and after a 4th with the excellent “Not Alone” in 2014, they went in the totally wrong direction with the total disaster “Face the Shadow”, not sure why? Iveta is a great choice; let’s hope they keep the song relevant, contemporary and 2015. It will be exciting to see what they come up with for 2016.

Leon
Guest
Leon

This woman is pure talant. Can sing, dance and looks hot. She’s probably the most talanted/full package act Armenia has sent. Let’s hope for the right song.

Paul D
Guest
Paul D

Yeaaa my favourite was chosen! I was expecting Lilit or Athena but thank god is Iveta

beccaboo1212
Guest

Okay. Who knows? Monica Avanesyan could be the spokesperson! 🙂

William Lee Adams
Admin

Love this. It’s like Sirusho for a new decade. <3 <3 <3

Dave24574
Guest
Dave24574

She can definitely sing and undeniably has the look of a winner. Now, it’s all down to the right song.

Eurovision egg
Guest

egg and Iveta Mukuchyan !!!!!!!

DenizNL
Guest
DenizNL

I like the female entries of Armenia way more, so this has gotta be good!

Nari
Guest
Nari

Yaaas, yaaaaasss and yaaaaaaaaaaasssssssss

Jan
Guest
Jan

That question mark was supposed to be a heart… but whatever xD

https://www.youtube.com/watch?v=QaTzvTVaIKo
Her best song, in my opinion. <3

Jan
Guest
Jan

That was pretty much predictable, but amazing choice! ?

Daniel
Guest
Daniel

Has my suspisions.

Antranig Shokayan
Editor

Yessss, go Iveta! <3