Croissants, sausages, Chinese anal beads, Yulia Tymoshenko’s hair plait — in recent days Eurovision fans have said the Eurovision 2017 logo looks like any manner of things. In reality it is a namysto — a traditional Ukrainian necklace that represents protection, beauty and health, with each bead on the necklace having a unique design. It beautifully captures the theme of this year’s contest — “Celebrate Diversity” — while nodding to Ukrainian culture.
If that explanation doesn’t sell you on the logo and theme, then surely this brand video will. Produced by the Ukrainian creative agencies banda.agency and Republique, the video explains their motivations behind the logo in simple and powerful terms.
It also shows how the logo works in any number of guises — whether on the side of a bus or on a pencil or as the motif for an umbrella. The umbrellas are so gorgeous we seriously hope it rains every day!
“A traditional Ukrainian necklace in a modern interpretation is the symbol for this year’s song contest,” the video explains.
“Many different beads and many different characters come together to celebrate diversity and have a great time.”
“It was important for us to create a playful platform that speaks to all kinds of audiences.”
“Simple, and easily recognizable, all around the world.”
“With a little bit of imagination the beads have a lot more to offer.”
We don’t know about you, but we are 100% feeling this. The motifs they’ve created look modern and cool and tie in with the theme so perfectly. It makes us want to celebrate diversity not just among people, but also within Ukrainian design!
You can see more grabs from the video on the wiwibloggs Instagram account @wiwibloggs.