Croissants, sausages, Chinese anal beads, Yulia Tymoshenko’s hair plait — in recent days Eurovision fans have said the Eurovision 2017 logo looks like any manner of things. In reality it is a namysto — a traditional Ukrainian necklace that represents protection, beauty and health, with each bead on the necklace having a unique design. It beautifully captures the theme of this year’s contest — “Celebrate Diversity” — while nodding to Ukrainian culture.
If that explanation doesn’t sell you on the logo and theme, then surely this brand video will. Produced by the Ukrainian creative agencies banda.agency and Republique, the video explains their motivations behind the logo in simple and powerful terms.
It also shows how the logo works in any number of guises — whether on the side of a bus or on a pencil or as the motif for an umbrella. The umbrellas are so gorgeous we seriously hope it rains every day!
“A traditional Ukrainian necklace in a modern interpretation is the symbol for this year’s song contest,” the video explains.
“Many different beads and many different characters come together to celebrate diversity and have a great time.”
“It was important for us to create a playful platform that speaks to all kinds of audiences.”
“Simple, and easily recognizable, all around the world.”
“With a little bit of imagination the beads have a lot more to offer.”
We don’t know about you, but we are 100% feeling this. The motifs they’ve created look modern and cool and tie in with the theme so perfectly. It makes us want to celebrate diversity not just among people, but also within Ukrainian design!
You can see more grabs from the video on the wiwibloggs Instagram account @wiwibloggs.
testing… i just wanna make a bold text 🙁
If I was helpful is great, I had the impression that you like only positive comments.
All countries are happy to host, I’m sure of that.
What I know is what I saw on tv, things that the embassy will never tell because is not polite : tourists are targets for people that don’t want to be violent, but try to find a way to take advantage (anywhere in the world).
@an esc fan: I assure you that I’m incapable of manipulating how others answer my questions. I simply don’t have that amount of supernatural power. 😀
Your advice is noted. Don’t worry, I have been keeping an open mind. x
@ Purple Mask
It seems that you keep asking until you have the answer that you like.
Maybe is not a danger of physical attack, but you must take care of your money, phone, and anything that might attract pickpockets. You should do that anywhere you go or live, and I am not sarcastic. The desire to feel safe should not become naivety.
Thank you Anton. 🙂
an esc fan I’m describing all possible ways if person needs any kid of defence. short knife bought in any local shop would be good weapon to stab your attacker in the leg and run. sprays and shockers also available but it’s kinda girls thing. still I see no reason why any normal person would need it during stay in Kyiv. at the venue, at the hotel, at any local club, on the main streets of city there’s cops and own security guards. if someone feels insecure to spend time in area near cops or guards then I’m afraid there’s… Read more »
Purple Mask Kyivans are pretty excited about hosting Eurovision and we all want the guests to have the best experience here. Everyone here is really worried that our city won’t look at its best come May, and we keep scolding our authorities about not enough preparations being made so far (at least it looks like that). So yes, we’re very happy to welcome the Eurovision audience. Kyiv is no stranger to tourists and people of different races, I think you won’t be annoyed by excessive attention or astonished gazing. If you’re worried about crime, well, there has been a surge… Read more »
@an esc fan: About it not being safe anywhere… point taken. 🙂 (It doesn’t change my question though.)
@Oxana: I do like your sense of humour. 🙂 Actually I have access to a lot of research and reports about Kyiv and Ukraine – what I was asking was for a personal perspective from the people who live there. (Because one can’t get a personal perspective from reports and statistics). Are the residents of Kyiv happy to welcome the Eurovision audience, or will there be a violent backlash against it? I know you personally have already answered this question, so thank you for that. Is there anyone else from Kyiv or nearby in Ukraine that has a personal perspective?… Read more »
This is FANTASTIC!!!
I’ve GOT to have that Umbrella on the left! It’s amazing! 😀
You are Ukranian, there is no doubt, but you scare esc fans.
We can’t travel with a knife, maybe a little knife (like those for picknicks) should be part of the merchandise, to put it at the keychain.
Anyway, I think that as long as is not about physical violence, tourists must be wise too.
Apart …… from that, please youtubers that want to record, don’t show the stage, I don’t care to see the stage from every angle, show the green room. The Green room is the main attraction that can’t be seen on tv.
The ‘merchandise’ is the coolest I have seen yet! I do hope it is official, if not please Kyiv, go with it! What about the necklaces themselves? Will they go on sale as well? Any date about the merchandise going on sale? BTW best slogan ever since its conception in 2002!
Purple Mask why don’t you do some research in official reports to see if many tourists has been robbed/killed or abused in any way in Kyiv? what kind of safety do you expect to see? no one will guarantee you safety on deserted road at 2am so take a knife with you if you have guts to stab someone and run. otherwise in city during the day your perfectly safe. in taxi at night, or in club at night, at the hotel you’re safe. if you’re in doubt then just stay home. because if you will be scared about your… Read more »
“if you want to feel unwelcomed and robbed go to KIev~!!!! u will get it for sure!!!!”
what is Kiev? we’re hosting in Kyiv, Ukraine. maybe you should try to visit Ukrainian capital next time instead of some Russian city? 🙂
Great concept! I like everything about it.
So sorry for the third comment in a row, but I think this is interesting, how your country flag will look like.
@ Purple Mask
I don’t know Ukraine like a local knows it, but I guess nobody can say it is 100% safety anywhere.
Just don’t give your phone to anyone who says that has an emergency to make a phone call (might run away with your phone), don’t buy from anyone who sells you something on the street, without touching yourself that object every second (might change the object), keep your money inside your jacket, not in the jeans pockets, …
They usually think that western tourists are very naive.
Guess that the computer settings can change the colors a little.
On my computer I see red and black.
I like the beads idea and see what interesting art concepts they might create out of it. My only slight concern is the red-on-navy-blue colour pattern which is difficult for eyes. But with other colour patterns it will hopefully be more appealing
@Gros Matou: See, that is very annoying. In a previous thread I had directly asked people on this blog about two concerns about the event in Kiev, one of which was accommodation and the other was security. I received some positive feedback from Ukrainians. Now your comment has just contradicted what I have been told.
I would please like more information. Thank you.
hmmm i was, and still am, not happy about the logo and how flags look on it, but all the art and merchandize is pretty cool, watches my fav
if you want to feel unwelcomed and robbed go to KIev~!!!! u will get it for sure!!!!
I was there in 2005 and people there are not nice!!! i do not think anything has changed ever since!
I like this much more than ‘Come Together’!
At first I thought that the logo would either cause epilepsy or be deemed too bland, I now figured out that the colors used in it are also the colors of Wiwibloggs.
This is really nice and I love how it’s also the Wiwibloggs colors! Even though I unfortunately will not be in Ukraine this year! I will be getting either a cup or watch!
Bold, distinctive, and such a meaningful tie to the culture and the contest. Brilliant work. My vote for best contest branding ever.
It’s a Wiwibloggs-branded Eurovision! 😀
It’ll do fine.
First of all, if this is the simulation of how the songs will be presented, I am amazed! It’s so beautiful!
And seriously this logo can fit anywhere! I also the love the umbrella!
@Gobio I didn’t notice until I read your comment. It’s true that in the video the logo seems more pink and black than red and black!
@William Lee Adams now you definetlly fit in Eurovision or Eurovision fits in you!
I also love the way the graphics work with the logo and how the countries flags are presented.
I’m just in awe at the theme.
Is it just me or do the logo’s colors almost perfectly match wiwibloggs’ ones? XD
I love this logo and the whole branding of the contest.
A lot of the previous logos didn’t really fit for March and it was usually just the symbol on a black background.
This has to be my favorite logo, theme and branding ever.
I want all of the items 🙂
Ok. Ukranians are gonna make so much money just from merchandise sale. I already know I’m getting that watch, that sweater, the socks, the coffee mug….year end work bonus will be well spent!
Loving the graphic treatment for the countries, I think it will look very stunning. This is one of the most creative logos in years!
clickbait title lmao but also yeah it reminds me of those red+black bicolors from the ukrainian revolution and I think that’s really powerful
also i need like all of that merch
Omg! I love ittt! I need all the merchandise in my life ????. When is the merchandise released for purchase over eurovision.tv shop?
Looks great. I’d like to have one of the umbrella’s and a watch 😀
I want the train! Lol 😀
I just don’t understand why everyone wants umbrellas. I WANT THE CUP!!!
Are these Germany and Italy graphics presenting the design of this year’s country names which appears before every song during the live shows? I thought that last year’s were stunning but these looks amazing too!
Loving the socks too…..perfect! I like the whole concept and design.
Branding is one of my things that I do for living.
I don’t like this branding.
I’ll stick to my “no” comment.
I’ve said it from the begining, it is not about pink and celestial blue, this is Ukraine red and black, passion and lost, bold and hidden, aggressive and defeated, active and passive.
Want those socks so bad
I`m proud of Ukrainian designers, it`s great!
Well done, I love the colour combination.
I agree. It looks amazing 🙂 But complainers will always complain 😉