As the songs of Eurovision 2020 are being selected and released, they’re also making their debut on YouTube. And already, some songs have clocked up substantial views, suggesting they may already be early fan favourites. The videos from Italy’s Diodato and Lithuania’s THE ROOP have recently reached some significant milestones.
Sanremo winner Diodato has reached over 10 million views for the music video to his song “Fai rumore”. The video was released on 4 February, and in two and a half weeks it has reached the 10 million mark. At last count, “Fai rumore” had over 12.2 million views.
The high numbers follow other Italian Eurovision acts who have big success on YouTube. But Diodato will have a long way to go before he catches up with Mahmood (over 50 million views in March 2019, 150 million views now), Meta & Moro (2.2 million views in February 2018, 32 million views now), or Italy’s YouTube king Francesco Gabbani. In February 2017, “Occidentalis Karma” had reached the 100 million views mark, and now is sitting comfortably on 233 million.
It’s also worth noting that Diodato will take a different version of “Fai rumore” to Rotterdam, at least edited down to make the song fit Eurovision’s three-minute time limit.
Lithuania’s THE ROOP has reached a smaller but no less significant milestone for their official Eurovision performance video of “On Fire”. In less than one week, it has reached 1 million views and at last count had over 1.54 million views.
It’s even more of an achievement considering that, to date, Lithuania’s 2019 act Jurij Veklenko still has only 2 million views for the music video of “Run with the Lions”. It seems that THE ROOP will be overtaking that total in just days.
The band’s music video for “On Fire” has done almost as well, with 1.53 million views to date.
Also worth mentioning is the other Eurovision 2020 artist who has reached the one million mark. Spain’s Blas Cantó has clocked up over 1.45 million views for the music video of his song “Universo”.
The video was released at the end of January and received considerable interest both within Spain and from Eurovision fans in other countries.
Do these YouTube view counts predict Eurovision success?
At this stage, it’s too early to say. At this stage, only a few Eurovision 2020 acts have released an official video for their Eurovision 2020 entry.
Some acts are boosted by coming from countries with a large population and having a large local fan base. Other acts are enjoying popularity from outside their home country, as songs find an international audience.
But as more and more countries decide their songs for Rotterdam and release the official videos, we may get a better idea of what the fan favourites are.
What do you think? Do YouTube views predict Eurovision success? Or is it too soon to tell? Share your thoughts below.