In November last year, the logo for Eurovision 2020 was revealed, celebrating 65 years of the song contest. Now designers CLEVER°FRANKE have picked up gold and silver medals at the European Design Awards for their work on the logo.
The European Design Awards — also known as the ED-Awards — celebrates excellence from European creatives in the field of communication design. The awards were presented from Valencia this year but held without the usual awards ceremony.
The Dutch design agency CLEVER°FRANKE won two medals for their Eurovision 2020 branding work.
The Eurovision 2020 visual identity — things like how the logo is used on trams, taxis, mugs, etc — picked up the gold medal in the Integrated Identity Applications category. The logo itself won a silver medal in the Brand Logo category.
The logo was unveiled in November last year. It celebrated the past 65 years of the Eurovision Song Contest, acknowledged the 41 competing acts of Eurovision 2020 and paid tribute to past Dutch Eurovision logos.
The design represents the colours of the flags of the 41 countries participating in the now-cancelled song contest, in order of their first Eurovision appearance. The designers used special software to help create the logo, merging the colours of flags into the distinct design.
The 2020 logo also includes marks that represent the five Dutch Eurovision wins and it evokes the circular design of the Dutch Eurovision logos from 1970, 1976 and 1970.
While Eurovision 2020 has been cancelled, the logo is still in use promoting the songs and artists of 2020, as well as the alternative Eurovision events.
Some fans would like to see the logo reused for the next edition of Eurovision, however with the logo based around a timeline that ends in 2020 and features the 41 countries of Eurovision 2020, the design would need to be updated to reflect the next Eurovision lineup.
Win Eurovision 2020 swag with #WiwiGiveaway
If you love the 2020 logo, here’s your chance to win some Eurovision swag emblazoned with the logo! Every day from now until May 16, we’ll be giving away prize packs featuring Eurovision 2020 merch, such as lanyards, keychains and magnets, to Eurovision socks, tote bags and baseball caps.
Head over to the wiwibloggs Instagram to check out the daily competition details!
But if you can’t wait and want to get your hands on some swag featuring that award-winning logo, you can also visit the official Eurovision Shop and make your purchases now.
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The good folks behind the official #Eurovision Shop have mailed us three boxes of goodies. From #OpenUp lanyards, keychains and magnets to #Eurovision socks, tote bags and baseball caps, we are giving all of it to you. The #WiwiGiveaway starts today with a new contest EVERY DAY! In the video above our @williamleeadams teases what’s on offer. Our first daily contest will launch a little later today so stay tuned! ?? And remember: you can go ahead and get all of this stuff at the Official Eurovision Shop without entering our contests! #ESC2020 #Eurovision2020 #eurovisionsongcontest
What do you think? Should the 2020 logo be reconfigured for the next edition? What is your favourite Eurovision logo? Tell us your thoughts below!