Daði & Gagnamagnið are here to save the world! Or so it goes according to the opening of their official music video for Iceland‘s Eurovision 2021 entry “10 Years”. The song, which celebrates the decade-long relationship between Daði Freyr and wife Árný Fjóla Ásmundsdóttir, now has a glossy video to take their love to another level.
The video opens with well-known actor Ólafur Darri Ólafsson — portraying the mayor of Reykjavik — telling Mr Freyr that the Icelandic capital is under attack. “It’s already destroyed a few farms. We need you — all of Gagnamagnid — to help save the world once again with your sweet, sweet dance moves.”
Naturally the band swings into action, riding hovercrafts through the sky as they confront what appears to be a rather large ostrich. They perform the bird-like choreography from their earlier performance before shooting lasers from the icons on their chests — a very Care Bears Stare moment. It doesn’t work and the beast proceeds to sit on houses, to scare women baking pies and to handle tractors like playthings.
You’ll have to watch the video to see how this all resolves. But rest assured: It’s a quirky wonder that captures their feel-good vibes and playful spirit.
Daði og Gagnamagnið say Power Rangers inspired 10 Years music video
It makes sense that this fun-loving video took inspiration from TV shows with a sense of adventure and a habit of suspending reality.
“It’s a video I have been wanting to make for so long but never felt I had the right tools,” Dadi told the EBU’s Eurovision web site. “It’s very much inspired by old Japanese monster movies, the Power Rangers and maybe even a little bit of Paw Patrol.”
“I couldn’t be happier with the outcome. I knew what the video would be before I started writing the song, so this to me is the real release of the song, or at least how I intended for the song to be released.”
He also recounted once more how the song relates to his lovely wife and bandmate.
“Quickly after I started writing the song I knew I wanted it to be about my relationship with my wife. This is our 10th year being together and it keeps getting better. I had the music video and Rotterdam stage in mind when I made the arrangements so this is a song made for Eurovision.”
All good things must come to an end, and it seems this year’s Eurovision will mark the end of the group.
“This is the third and last Gagnamagnið song, at least I’m pretty sure about that. We have our own performance style at this point and the song is made to fit that. Thank you for all the support. It has literally changed my life.”
In a recent documentary from Icelandic broadcaster RUV, the group’s members confirmed that not all of them are singers, and that they came together partly to max out the six-person rule.
This was made evident in Stefán’s comment regarding his participation: “I am not a musician, I am not a dancer. And if I’m being perfectly honest, I have very little rhythm.” But as Jóhann says, he is a funny guy which met their bar for recruitment.
Are you loving the music video? Are you sad that this will be the group’s last song? Let us know in the comments down below.