In the weeks since Destiny revealed her Eurovision 2021 song “Je me casse”, she’s climbed the odds table and watched her official music video approach 2 million views on YouTube. And on Sunday the 18-year-old star made it clear this train is only just starting to roll as she publicly confirmed Sacha Jean-Baptiste as her Eurovision 2021 stage director.
As any and all Eurofans should know, Sacha is the choreographer and creative behind JEANBAPTISTEGROUP — the creative production company that dreams up performances across live concerts and video content. Eleni’s “Fuego”, Kristian Kostov’s “Beautiful Mess” and Nina Sublatti’s “Warrior” are just three of the many stand-out performances she has helped conceive at previous editions of Eurovision. But she works well beyond this sphere, collaborating on the live tours of artists like Zara Larsson, Seinabo Sey, Darin and Hov1. She slays across all genres.
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Earlier on Sunday Destiny had teased the news with an ebullient selfie from a rehearsal room. It captured her excitement to be getting down to work as she gets ready for Rotterdam.
She wrote: “Another weekend away from Malta! This time round I am in Sweden! Really happy with my Eurovision journey so far and I can’t wait to go on that stage and give it my all!”
Destiny has chosen safe hands. In addition to her Eurovision work, Sacha has worked on top TV programmes including Swedens Got Talent, P3 Guld, Sommarkrysset and X- Factor.
So what does Sacha have to say about this creative collaboration?
“Destiny is such a gem and an amazing artist to work with. She has that magic charisma that really hits you. We love that ‘Je Me Casse’ gives her the ability to show not only her big voice but also her performance from warmth and joy to a sassy confident woman! Me and my team are so excited to be designing and choreographing for Destiny and this playful song.”
Are you loving Destiny’s choice of creative director? Do you think this is a match made in heaven? Let us know down below!