The Wiwi Jury — our in-house team of music unprofessionals — is reviewing and rating the 39 competing songs in Eurovision 2021. Next we take a look at Moldova, where Natalia Gordienko has “Sugar”. Were we tempted by her sweetness? Read on to find out!
Natalia Gordienko – “Sugar”
Jordi: The menu today does not offer you an expensive production, deep in substance or opportunity to showcase your vocals. However, Moldova’s recommendations of the day are sensuality, fun and energy. And Natalia Gordienko is taking them all. “Sugar” is the kind of fast-food music that unfolds as expected. It does not provide a sophisticated formula, is capitalized on trends and is crafted for an Eurovision arena. Despite its simplistic mission, this song is intended to make people dance and feel-good, and “Sugar” does the job. Moldova is usually underrated until Eurovision arrives. Will Natalia pound the alarm in Rotterdam?
Oliver: As a Eurovision party track, “Sugar” does the job. The post-chorus horn riff is definitely bop-worthy. But overall, it’s lacking in substance. There’s nothing wrong with indulging in some fast-food pop every now and then, but this feels like the cheapest item on the Kirkorov saver menu. The lyrics are stale, the development non-existent, and the song’s multiple sections are sloppily cut together making for some extremely jarring transitions. And what’s more, the song is completely unsuitable for Natalia’s otherwise great voice: she often goes into vocal fry as she struggles to reach the deeper tones, more suited to an alto. With that, the sultry and sexy energy this track attempts to create reads as contrived.
Antranig: If anybody still needs proof that Philipp Kirkorov is God’s gift to the Eurovision community, look no further. Natalia Gordienko knows I’ve got a sweet tooth and she’s setting up an all-you-can-eat dessert buffet. This song is everything it needs to be — catchy, sexy and infectious. The beat is instantly memorable and has spent many days stuck inside my head. Much like any other “Fuego”-esque song, its success will be determined by the quality of the live performance. If Natalia nails that, there will be a sugar rush in Rotterdam.
Erdi: A song from dream team, from the beginning to the end. I really enjoy listening the show and I really love how creative Moldova is when it comes to bringing it to t stage. I am sure we all will love Moldova even more, once it comes to the Ahoy Arena. My only concern is how Natalia can deliver with her live performance. The song reminds me of good Eurovision memories from the 2000s when we were listening to bops from Eastern European countries.
Deban: Natalia Gordienko’s previous Eurovision entry “Prison” unleashed a torrent of musical promise. Unfortunately, her renewed attempt at the contest leaves me with cavities. Hollow on first listen, and tawdry on repeat spins, this track feels overproduced, borrowed and lacking in substance. “Sugar” was fun in my teens. And although it won’t kill me, I prefer a balanced diet.
Natalia Gordienko – “Sugar” rankings
In the Wiwi Jury we have 24 jurors but only have room for five reviews. The remaining scores are below:
We have removed the highest and lowest scores prior to calculating the average. This is to remove outliers and potential bias. We have removed a low of 3.5 and a high of 9.
Wiwi Jury verdict: 6.93/10
What do you think of this song? Share your own score and review below!