Natalia Gordienko - Moldova Eurovision 2021 Sugar

The Wiwi Jury — our in-house team of music unprofessionals — is reviewing and rating the 39 competing songs in Eurovision 2021. Next we take a look at Moldova, where Natalia Gordienko has “Sugar”. Were we tempted by her sweetness? Read on to find out!

Natalia Gordienko – “Sugar”

“Sugar” reviews

Jordi: The menu today does not offer you an expensive production, deep in substance or opportunity to showcase your vocals. However, Moldova’s recommendations of the day are sensuality, fun and energy. And Natalia Gordienko is taking them all. “Sugar” is the kind of fast-food music that unfolds as expected. It does not provide a sophisticated formula, is capitalized on trends and is crafted for an Eurovision arena. Despite its simplistic mission, this song is intended to make people dance and feel-good, and “Sugar” does the job. Moldova is usually underrated until Eurovision arrives. Will Natalia pound the alarm in Rotterdam?

Score: 6.5

Oliver: As a Eurovision party track, “Sugar” does the job. The post-chorus horn riff is definitely bop-worthy. But overall, it’s lacking in substance. There’s nothing wrong with indulging in some fast-food pop every now and then, but this feels like the cheapest item on the Kirkorov saver menu. The lyrics are stale, the development non-existent, and the song’s multiple sections are sloppily cut together making for some extremely jarring transitions. And what’s more, the song is completely unsuitable for Natalia’s otherwise great voice: she often goes into vocal fry as she struggles to reach the deeper tones, more suited to an alto. With that, the sultry and sexy energy this track attempts to create reads as contrived.

Score: 3.5

Antranig: If anybody still needs proof that Philipp Kirkorov is God’s gift to the Eurovision community, look no further. Natalia Gordienko knows I’ve got a sweet tooth and she’s setting up an all-you-can-eat dessert buffet. This song is everything it needs to be — catchy, sexy and infectious. The beat is instantly memorable and has spent many days stuck inside my head. Much like any other “Fuego”-esque song, its success will be determined by the quality of the live performance. If Natalia nails that, there will be a sugar rush in Rotterdam.

Score: 9

Erdi: A song from dream team, from the beginning to the end. I really enjoy listening the show and I really love how creative Moldova is when it comes to bringing it to t stage. I am sure we all will love Moldova even more, once it comes to the Ahoy Arena. My only concern is how Natalia can deliver with her live performance. The song reminds me of good Eurovision memories from the 2000s when we were listening to bops from Eastern European countries.

Score: 8

Deban: Natalia Gordienko’s previous Eurovision entry “Prison” unleashed a torrent of musical promise. Unfortunately, her renewed attempt at the contest leaves me with cavities. Hollow on first listen, and tawdry on repeat spins, this track feels overproduced, borrowed and lacking in substance. “Sugar” was fun in my teens. And although it won’t kill me, I prefer a balanced diet.

Score: 5

Natalia Gordienko – “Sugar” rankings

In the Wiwi Jury we have 24 jurors but only have room for five reviews. The remaining scores are below:

Calvin: 4.5

Diego: 6

Esma: 7

Jonathan: 7.5

Josh: 6.5

Julian: 9

Kristín: 5.5

Lauren: 7

Lucy: 6

Luis: 7.5

Natalie: 6.5

Pablo: 8.5

Renske: 8

Robyn: 6.5

Ron: 8

Sebastian: 8.5

Tobias: 5

Tom: 7

William: 8.5

We have removed the highest and lowest scores prior to calculating the average. This is to remove outliers and potential bias. We have removed a low of 3.5 and a high of 9.

Wiwi Jury verdict: 6.93/10

What do you think of this song? Share your own score and review below!

See all our Eurovision 2021 reviews and rankings

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Felipe
Felipe
5 months ago

I just love how “Fuego” is still relevant and referenced.

blahh
blahh
5 months ago

That’s a winning choreography for sure.

Héctor
Héctor
5 months ago

So tacky. “Prison” was even worse but I’m so sorry Natalia decided to play as Kirkorov’s puppet. I don’t really get why it gets so hyped. I mean, it will probably qualify thanks to an over-the-top, very sexualized performance. That’s how this works. But the song has nothing interesting, original or enjoyable, not in the music not in its lyrics, and I find it rather annoying. I’m yet to discover something I like from Kirkorov’s work tbh. Everything is so pretentious, dated, tacky, cheap and cheesy. 3/10 Moldova completes my bottom 5. 2. Ireland (8.25) 4. Lithuania (7.75) 6. Spain… Read more »

Last edited 5 months ago by Héctor
Tibor
Tibor
5 months ago

wrong thread

Last edited 5 months ago by Tibor
Tibor
Tibor
5 months ago
Reply to  Tibor

I am, but I hope it won’t be leading to a beheading.

Squeak
Squeak
5 months ago

How did this get a higher score than Greece, Croatia, or Azerbaijan?

pretty_polly
pretty_polly
5 months ago

This song is so cheap and tacky it hurts my feelings.

Ted
Ted
5 months ago

I absolutely love this song. It’s so catchy, rememberable, makes you move… it’s all that you want in euro-pop banger. I don’t care for what y’all hating it, but this song does the job it was made to do. Go Moldova. Definitely a song I’ll be listening post-Eurovision.

Dolly
Dolly
5 months ago
Reply to  Ted

Here here Ted, And finally Moldova douze points

Hélène
Hélène
5 months ago

It is the epitome of kitsch. I love kitsch – however with a twist of intelligence and sense of humor. This is just cold and calculated. I don’t like it at all but it might end up high on the score board.

Darren
5 months ago

My comment is awaiting approval. If it appears multiple times, I can only apologise

Basically 4/10. Dancing ice cream cone gives me nightmares and I get chilled by Kirkorov.

Last edited 5 months ago by Darren
Vladimir P.
Vladimir P.
5 months ago

Oliver’s comment is as if we’re having a classical music competition.

sam
sam
5 months ago

a 5 from tobias! that’s pretty much the best score you could get from him if you aren’t sweden

Stephanie
Stephanie
5 months ago

This is just fiercely exaggerated for what it actually is.

Eugenie
Eugenie
5 months ago

Stop insulting Satan! He doesn’t deserve to be compared with Kirkorov.

Skiwalko
Skiwalko
5 months ago

I wouldn’t call myself a Kirkorov fan (let alone a worshipper), but “Sugar” is the first song of his in quite a while that I candidly enjoyed. At least this time there’s no hidden agenda – Natalia’s entry is dumb, high-decibel and directed straight to the point. Romance is dead, baby, so just gimme some of that sweet sweet sugar. And I admire this honesty. Lust is really as good of emotion as any other, perhaps even better, as it doesn’t leave any room for pretentiousness or boredom (I’m glad we’ve escaped from that prison). Originally, I wanted to describe… Read more »

Last edited 5 months ago by Skiwalko
Whisker
Whisker
5 months ago
Reply to  Skiwalko

This is goooooooood!

Kas
Kas
5 months ago
Reply to  Skiwalko

Nice review !!!

Anhel
Anhel
5 months ago

Rated higher than songs like Greece, Belgium, Uk, Australia. Let that sink in.

sam
sam
5 months ago
Reply to  Anhel

as it should

Kristian
Kristian
5 months ago

The song is catchy , it is quirky. It will be hated by many for lack of deep meaning/emotion but wanting to have fun is also an emotion. She is not a bad vocalist , she can dance . This will be staged well. I like the dance beat drop.

This could be borderline with Jury but the televote should send this through.

7/10.

Kobe
Kobe
5 months ago

“Sugar” is truly one of the most underrated songs of this year.
It’s catchy, fun and unpretentious. I hope the staging will be something really slick. I expect this to easily reach the final …

Sonam
Sonam
5 months ago

If Kirkorov managed to to get a top 10 placement for Doredos, his job will be much easier with this one, I’m afraid

yeahyeahfire
yeahyeahfire
5 months ago

not this getting a higher score than greece…..

Emily
Emily
5 months ago

16) Moldova –

This is pretty solid. Although it does feel like an amalgamation of about 5 different songs, it’s a fun tune with some pretty wacky effects, which knowing Mr. Kirkorov will be reflected in the stage performance. My main issue I take with it is that I don’t think this is the type of song Natalia is used to and at times I feel like it’s a bit uncomfortable to watch. I actually prefer Prison to this, but it’s still decent. 7/10

Sot
Sot
5 months ago

Wiwi Juries’ current TOP 32 San Marino (8.2) Lithuania (7.89) Italy (7.7) (=) Ireland (7.7) Cyprus (7.45) Finland (7.34) Ukraine (7.32) Russia (7.18) Sweden (7.14) Moldova (6.93) Australia (6.84) Greece (6.82) (=) United Kingdom (6.82) Croatia (6.75) Azerbaijan (6.57) Israel (6.45) Latvia (6.34) Belgium (6.16) (=) Czech Republic (6.16) Serbia (6.09) Albania (5.89) (=) Norway (5.89) Spain (5.34) Germany (5.14) Estonia (5.07) Austria (4.89) Denmark (4.84) (=) Slovenia (4.84) Poland (4.5) Portugal (4.32) North Macedonia (4.05) Georgia (3.82) My personal TOP 32 San Marino (My 1st) Italy (My 2nd) Greece (My 4th) Lithuania (My 5th) Ukraine (My 7th) Moldova (My… Read more »

Colin
Colin
5 months ago

MOLDOVA – Sugary visuals, spicy lyrics, and a nice dance routine. These are the ingredients chosen to create a perfect guilty pleasure! Inspired from artists like Maruv, Loboda, and Paris Hilton, Sugar gives its own spin on the seductive diva banger genre. The music is alluring, and the drop is injecting it with an additional rush. I feel like this song is also set-up to have a big staging potential. Can we expect dancers dressed like ice-cream cones? A giant cake for Natalia to jump out of? Whatever it is, I am excited! The song is pretty straightforward in what… Read more »

Sabrina
Sabrina
5 months ago
Reply to  Colin

I surely wasn’t expecting a mention to the artist Paris Hilton on one of your reviews! And to think this is only the second most unexpected thing I’ve read on this post, thanks to Antranig’s controversial religious beliefs.

Tibor
Tibor
5 months ago
Reply to  Sabrina

Further question: Since when is she considered an artist? Have I missed something?

Sabrina
Sabrina
5 months ago
Reply to  Tibor

If I’m not mistaken, she tried to be a singer. But maybe Colin was the only one that still remembered about that. 😀

Colin
Colin
5 months ago
Reply to  Sabrina

It only made sense for me to compare my newest guilty pleasure to my high school one. Paris and Natalia are both beautiful tall(ish) blondes performing pop songs which are often packing sexual innuendos in a seemingly playful way. Covered in pastel colors, glitter, and using a soft-spoken, seductive voice. With all the comparisons, I am surprised I’m the first one to draw this one.

Sabrina
Sabrina
5 months ago
Reply to  Colin

I’m not familiar with her music work, I barely only know her main activity as “celebrity”. But I think it makes sense. Though I don’t know if Natalia would like to be compared with someone that probably can’t sing. I guess she was better with the Katy Perry analogies.

Colin
Colin
5 months ago
Reply to  Sabrina

Hilton had an album back in 2006 (interestingly, the same year when Natalia first participated in ESC), and she made some singles since. A lot of it was about being sexy and having a good time. There were some more tender and romantic ones as well. It’s hard to say how much autotune was used (some new footage suggests not much), but I like the tone of her voice in the audio. Since many of these are fun party songs I think of with a smile, I actually meant to compare it in a good way. 🙂 But, yeah, Katy… Read more »

Last edited 5 months ago by Colin
Una
Una
5 months ago

I think I got to enjoy certain moments in the song per se. Possibly my guilty pleasure of 2021. But I cannot with the visuals in the video.

I suspect they will be one of the most OTT stage performances *ever*. I don’t think it will enter my qualifiers list because strangely, I don’t find it *Moldovan*. In any case, it may be fun to watch. The “cringe” elements are still a possibility.

abenteuer
abenteuer
5 months ago

Cheap, cheap, cheap. I will be very disappointed if this qualifies over Serbia.

Sot
Sot
5 months ago
Reply to  abenteuer

I think actually both of them will qualify but I get your point

Kobe
Kobe
5 months ago
Reply to  abenteuer

So you think Serbia is not cheap 😀

Sabrina
Sabrina
5 months ago

“Sugar” is far from nutritional, but many viewers will consume it anyway, because it will give them a rush. Judging it solely based on music standards, it has a weird structure, cheap lyrics and a certain desperation to cover a lot of bases in no time. But it’s hard to deny that this is insanely Eurovision-friendly. Assuming Natalia can sing it well (dancing and keeping a sultry tone all the time won’t be easy) and the staging will be as lusciously absurd as its video (knowing Moldova, it probably will!), this may be fun to watch and do well. 5.5/10

Last edited 5 months ago by Sabrina
Alvaro
Alvaro
5 months ago

Even though I enjoy her previous entry “Prison” more, this one has a lot potential for the life performance. It’s different and may stand out very much. Although both the theme and the feeling in general aren’t of my taste.
6/10

Roodi
Roodi
5 months ago

radio hit in Ukraine serious this sounds like a dated Britney Spears song.

Safiya
Safiya
5 months ago

It’s quite catchy and it technically is a good bop, but for me this song is lacking something… I don’t know why, but sometimes it seems to me that Natalia seems a bit disconnected and that she does not really enjoys singing this sons as much as she should. It’s completely different than her last year’s entry, and while it’s okay for singers to try any genres they want, I am wonder what her favorite style really is and what would be her dream song for Eurovision. I hope she is not pressured by Kirkorov to perform with something she… Read more »

Hey
Hey
5 months ago

Is there ANYTHING Tobias actually likes

Giolo
Giolo
5 months ago
Reply to  Hey

It seems a very uncomfortable question.
I’d say: Sweden, of course

Whoareyou?
Whoareyou?
5 months ago

Seriously, this is higher than Greece and UK? What are people thinking?

Una
Una
5 months ago
Reply to  Whoareyou?

It has to be the “K” factor.

Donkey
Donkey
5 months ago
Reply to  Whoareyou?

And Croatia

Sapphire
Sapphire
5 months ago

Leave it to Moldova to give us another guilty pleasure xD

sugar
sugar
5 months ago

my winner.

Lil Krumpy
Lil Krumpy
5 months ago

It’s funny how they released reviews of both my no.1 and no.39 in the same day.

Anhel
Anhel
5 months ago
Reply to  Lil Krumpy

But this is the only song released today

Mr X
Mr X
5 months ago

Moldova 1/10

Jamie
Jamie
5 months ago

How hypocritical Lauren is. She gave The Roop a 3, and everyone thought she just didn’t like that type of music. But now seeing her giving a 7 for Moldova, a song that’s pretty similar in style… yikes.

Polegend Godgarina
Polegend Godgarina
5 months ago

this song embodies entirely the stereotype we have of eastern european taste in italy (tacky, dated, hot girls…) but she pulls it off well lol

Blackcat
Blackcat
5 months ago

Isn’t Italy the capital of plastic surgery?

Anhel
Anhel
5 months ago

As an Eastern European who loves Italy, this hurts.

Thanos
Thanos
5 months ago

17. Moldova: It is a song that is trashy and generic, but nevertheless extremely catchy and smart as far as the visuals are concerned. I consider it to be one of the guilty pleasures of mine.

EmilyG
EmilyG
5 months ago
Reply to  Thanos

trashy? generic? are you listening to another song? there is nothing trashy or generic in this song.

Thanos
Thanos
5 months ago
Reply to  EmilyG

I will agree with Vanilla on this xD. Let’s be real everything from the lyrics to the beat is generic. It just is. But I am honest in saying that I enjoy the song and I want it to qualify.

Thanos
Thanos
5 months ago
Reply to  Thanos

We have agreed on some things in the past as well. We surely agree on Ukraine being amazing this year (I remember you like that song).

Thanos
Thanos
5 months ago
Reply to  Thanos

haha I am Greek and “Thanos” is my actual name xd.

Thanos
Thanos
5 months ago
Reply to  Thanos

thanks!

Lucianna
Lucianna
5 months ago

Antranig: If anybody still needs proof that Philipp Kirkorov is God’s gift to the Eurovision community, look no further.

Please…how about kicking Antranig and Tobias out of the Wiwi Jury?/hj

Jamie
Jamie
5 months ago
Reply to  Lucianna

I think we need to tell Antranig that Kirkorov is not a fan of the Eurovision community… especially the gays. Maybe then he would stop writing these cringy remarks.

EmilyG
EmilyG
5 months ago
Reply to  Jamie

What are you talking about? Kirkorov is obviously gay

Jamie
Jamie
5 months ago
Reply to  EmilyG

Okay but why is he so homophobic then.

Roodi
Roodi
5 months ago
Reply to  Lucianna

his songs are always dated

Eugenie
Eugenie
5 months ago
Reply to  Lucianna

Nietzsche’s “God is dead” concept works well sometimes.

Danni
Danni
5 months ago

I don’t understand how people can say this is formulaic and unsophisticated? I think the first utterance of the brass instrumental is super unexpected on first listen and it’s a really effective chorus to the reserved, sensual first verse. I think this song develops really well and I am sure Moldova will pull off an exceptional stage show to accompany it!

Tibor
Tibor
5 months ago

Haphazardly pieced together inoffensive background music that doesn’t leave a lasting impression. Result wise this is a borderline qualifier, it’s catchy enough to appeal to the “fun loving” faction of the fandom, but realistically no one is going to vote for this and Serbia and San Marino. The overabundance of this kind of entries will certainly hurt some of them. Now is Serbia in the weaker position, because there’s no Montenegro and no other Balkan country giving the points away or will Moldova fall off the wagon because Romania being in the first semi final they are starting at zero… Read more »

Last edited 5 months ago by Tibor
Alo
Alo
5 months ago

It’s not one of my faves but I can see why people like it. Lyrically it’s weak but still memorable. If Natalia will nail the vocals she will have a chance to get top 10,but if not they will struggle in the semi.

Ted
Ted
5 months ago

I absolutely love this song. It’s so catchy, rememberable, makes you move… it’s all that you want in euro-pop banger. I don’t care for what y’all hating it, but this song does the job it was made to do. Go Moldova. Definitely a song I’ll be listening post-Eurovision.

Alex
Alex
5 months ago

For once, I’m not in total disagreement with Tobias! He finally got one of them right! Only took him 30+ countries

Ashton Schier
Ashton Schier
5 months ago

I can’t tell if Antranig was sincerely saying that Philipp Kirkorov is god’s gift to Eurovision. or not, and that’s very worrying

Ashton Schier
Ashton Schier
5 months ago
Reply to  Ashton Schier

literally 2 of those are good-ish songs, with the other 2 being good on stage only. even the good ones are dated and tired

Ashton Schier
Ashton Schier
5 months ago
Reply to  Ashton Schier

ok vlad

kir
kir
5 months ago
Reply to  Ashton Schier

Really enjoyed his 2007 and 2008 entries. The rest is meh

Polegend Godgarina
Polegend Godgarina
5 months ago
Reply to  Ashton Schier

the way all these songs sound like they’re from 2007

Ashton Schier
Ashton Schier
5 months ago

screaming bc accuracy

Roodi
Roodi
5 months ago

Sugar sounds like a dated Britney Spears song.

Colin
Colin
5 months ago
Reply to  Ashton Schier

Deservingly so in 2007, 2008, and 2019. I’m okay with 2016 being there too. 2018 is good, but top ten is a stretch. 2014, and especially 2013 had no business being in top ten. 2013 is the weakest runner-up in newer ESC history.

Jonas
Jonas
5 months ago
Reply to  Ashton Schier

What about 1995?

finnished
finnished
5 months ago

The song is fun but I don’t like her vocals.

Kosey
Kosey
5 months ago

25. Moldova – Natalia Gordienko – Sugar – 6/10 – a big disappointment following the mature sophistication of last year’s entry, this feels altogether more basic and superficial. Natalia is executing a style very well, but this style is just not for me. The song gets points for the bombastic drop but this is largely the only redeeming feature. The verses and bridge are awfully safe and bland and the less said about the spoken word bit towards the end the better. I admire the obvious versatility that Natalia displays and I commend her for doing something different with her… Read more »