She’s got our attention! Ulrikke has just dropped her first single since winning Melodi Grand Prix and earning the right to represent Norway at Eurovision 2020.
“What Would You Do For Love” is available to stream everywhere now. The track was written by Ulrikke, Olve Flakne and Ben Adams of British-Norwegian pop group A1. On the songwriting process, Ulrikke says she took inspiration for the title from a Vogue article:
“When we were in the studio, I found a Vogue magazine. So I flipped to one of the pages looking for inspiration, and there it was: an article with the headline ‘What would you do for love?’, and instantly I knew that would be the theme for the song. How far are you willing to go for love? And how does it feel when the person you love is already in love with someone else?”
The song is simple yet beautiful, with minimal instrumentation that lets Ulrikke demonstrate her stellar vocals. The lyric video can be found on Ulrikke’s YouTube channel, and features the singer walking through the sunny Norwegian countryside holding up flashcards of the lyrics.
Ulrikke was one of this year’s Eurovision fan favourites. In May, the Klaas remix ofher Eurovision 2020 song “Attention” went viral on TikTok after more than 2000 fans participated in the #AttentionChallenge. Today, Ulrikke launched the #WWYDFL dance challenge on TikTok, hoping her new single creates another viral dance
Ulrikke sings the national anthem atThe Impossible Games
Ulrikke also had some very exciting news to share. Tonight at 8pm CET — live from the Bislett Stadium in Oslo — she’ll open The Impossible Games by singing the Norwegian national anthem a cappella. The Impossible Games is a unique sports event that will see athletes from around the world compete in track and field events simultaneously via digital link. Speaking about this opportunity, Ulrikke said:
“It is such an honour to get to sing the national anthem, especially at an event like this. Due to the coronavirus there will be no live audience, so it’s just me, alone on the field, at an empty stadium. I think it will be a very powerful moment. Hopefully we are able to create a little Super Bowl feeling.”
The event will be broadcast live on NRK and TV channels in 85 other countries around the world.
Ulrikke will not represent Norway in Rotterdam at Eurovision 2021. However, fans will be thrilled to know that more Ulrikke music is coming soon – a Christmas album is in the works, set to be released this November.
What do you think? Will you be tuning in to watch Ulrikke perform at The Impossible Games? Let us know in the comments below.